BlackBook, a prestigious trade newsletter by Publicitas Publishing (India), has a mission to chronicle the evolution of the luxury sector and monitor India's ascent as a prominent hub for top global luxury brands.
Catering to owners, business leaders, and senior to mid-level managers in various luxury sectors such as fashion, accessories, hospitality, real estate, watches, jewelry, yachts, automobiles, wine, and spirits, BlackBook serves as a luxury business guide. Its readers, who hold significant decision-making roles within their organizations, also comprise avid global travelers and consumers of luxury goods.
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BlackBook, a prestigious trade newsletter by Publicitas Publishing (India), has a mission to chronicle the evolution of the luxury sector and monitor ..
In the fast-evolving advertising landscape, Out-of-Home (OOH) media is undergoing a major transformation with the rise of programmatic buying. Traditionally, OOH campaigns involved manual negotiations..
In an era dominated by digital campaigns, influencer marketing, and social media, luxury brands continue to invest heavily in Out-of-Home (OOH) media. From towering billboards on luxury shopping stree..
The COVID-19 pandemic brought an unprecedented halt to global mobility. With lockdowns, reduced travel, and work-from-home trends, transit out-of-home (OOH) advertising faced a significant decline. Bi..
Out-of-Home (OOH) advertising has always been one of the most impactful mediums for brands to capture consumer attention. From towering billboards along highways to posters in metro stations, OOH has ..
In the fast-evolving world of advertising, Out-of-Home (OOH) media continues to be one of the most powerful channels for capturing attention and influencing consumer behavior. However, as marketing bu..
In India’s rapidly evolving advertising landscape, Out-of-Home (OOH) media has emerged as one of the most effective mediums for brand visibility. While metro cities have long been the primary focus of..
