Indian Architect & Builder, a monthly publication with over 29 years of success, serves as India's premier source for the AEC (Architecture, Engineering, and Construction) industry. It reaches more than 40,000 professionals in these fields. The magazine, 'Indian Architect & Builder' (IA&B), covers the latest news, projects, articles, interviews, and campaigns in four key industry areas: Architecture, Interior Design, Construction, and Structural Engineering.
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In an era where consumer attention is fragmented and digital
fatigue is real, lifestyle brands are turning to immersive, real-world
strategies to connect with their audiences. At the forefront of this..
In the fast-paced world of retail and advertising, timing is
everything—especially when it comes to mall campaigns. With shopping malls
witnessing their highest footfall over weekends, understanding c..
In an age where consumer attention is the new currency,
static ads no longer make the cut. Brands that want to stand out must create
dynamic, immersive experiences that captivate audiences and invite
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As we step into the second half of the decade, shopping
malls are reinventing themselves beyond retail—emerging as experiential,
digital-savvy environments that offer brands unparalleled advertising
o..
In a digital age overflowing with online ads and screen
fatigue, mall advertising stands out by reaching consumers in the real
world—right where they make their purchasing decisions. Malls are not jus..
In today’s fast-paced marketing
world, Out-of-Home (OOH) advertising is undergoing a remarkable transformation.
Traditionally known for its static billboards and posters, OOH is now evolving
into a dy..
