Impact is a weekly magazine that provides the latest updates on advertising and ad campaigns in India. It's popular among brand managers, media planners, and creative agencies. The magazine has a circulation of 40,000, is in English, and falls under the Human Resources category with a readership of 120,000.
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Impact is a weekly magazine that provides the latest updates on advertising and ad campaigns in India. It's popular among brand managers, media planne..
When it comes to capturing consumer attention, timing is
everything. Imagine reaching potential buyers just moments before they make a
purchase decision — that's the power of parking lot advertising. ..
In an age where online shopping is just a click away,
brick-and-mortar retail spaces are reimagining themselves to stay relevant. One
innovative strategy making waves is the integration of Virtual Rea..
In an era where technology is redefining consumer
experiences, QR code campaigns in malls have emerged as a powerful tool to
bridge the gap between the physical and digital worlds. With smartphones
be..
In the bustling world of modern marketing, one strategy
is quietly turning heads—mall audio advertising. While digital billboards
and flashy store displays grab visual attention, it’s the subtle power..
Every festive season brings more than just celebrations—it
unlocks a golden opportunity for retailers. Malls become vibrant hubs filled
with eager shoppers, making it the perfect time to launch creati..
In the rapidly evolving world of retail marketing, brands
are constantly seeking innovative and high-impact platforms to reach consumers.
One such overlooked yet powerful opportunity lies in mall dire..
