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Forbes is a top source for business, finance, and tech news. Advertising here connects brands with professionals, investors, and a premium audience, e..
The landscape of Indian advertising has evolved dramatically
over the past decade. Among the most transformative changes is the surge in the
use of 3D animation and visual effects (VFX) in ad film
pro..
In 2025, advertising is more competitive and cinematic than ever. Brands are
investing in high-impact ad films to capture audience attention across
platforms—from TV to YouTube to OTT. But what exactl..
In the ever-evolving world of advertising, one strategy that
has consistently captured public attention is celebrity endorsements. From
Bollywood stars to cricket legends, celebrities have long been t..
In 2025, sustainability is more than a buzzword—it's a brand
imperative. As climate concerns continue to influence consumer behavior, the
advertising world is responding with a powerful shift: eco-fri..
In today’s competitive marketplace, a powerful ad film can
be the golden ticket for startups aiming to grab consumer attention, build
credibility, and drive conversions. However, budget constraints of..
In an age where consumer attention spans are shrinking and
competition for eyeballs is fierce, storytelling has emerged as the
cornerstone of high-impact ad film production. It’s no longer enough for
..
