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The Hindu Business Line is your source for comprehensive business news, covering both global and local trends, financial updates, and more. It's a go-..
India's mall media advertising landscape is undergoing a
significant transformation, driven by changing consumer behavior, evolving
retail ecosystems, and digital integration. As malls evolve into exp..
In 2025, luxury marketing is experiencing a transformation,
driven by the strategic use of premium mall media spaces. As high-end
consumers demand more personalized and immersive experiences, luxury b..
Festive seasons are retail goldmines. From Diwali and
Christmas to Eid, Valentine’s Day, and Back-to-School sales, malls become
hotspots of consumer activity. For brands, aligning media strategies wit..
Mall media has undergone a digital transformation, making it
a prime advertising channel for reaching Gen Z and Millennials in 2025. These
younger demographics are tech-savvy, experience-driven, and s..
As consumer attention becomes increasingly fragmented in the
digital age, Mall Media has emerged as a powerful channel for brands to
capture audiences in real-time, high-footfall environments. In 2025..
In a digitally distracted world, capturing real consumer
attention has become a major challenge for brands. XYZ Brand, a leading
lifestyle apparel company, turned to mall media to bridge this gap—and
..
