Spotify is a popular audio streaming platform offering music, podcasts, and more in various languages. Their ads boost awareness by showcasing products and services to a broad audience while using the app. These ads also help target potential customers interested in specific content or playlists for effective retargeting.
Founded in 2006 by Swedish technologists Daniel Ek and Martin Lorentzon, Spotify has over 55 million monthly active users, making it one of the largest audio streaming platforms. Advertisers can reach their ideal audience at scale through Spotify Advertising.
Spotify App Advertising leverages artificial intelligence for precise targeting and offers various ad formats like Banner Ads, Audio Ads, Roadblock Ads, and Video Ads.
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