IPL 2023 is premiering on JioCinema on March 31, 2023, with millions of viewers expected. Advertising during IPL boosts visibility and engagement with a wide audience. These ads make a strong impact through consumer engagement and precise retargeting, helping companies expand their reach and grow their brands.
IPL 2023 is expected to draw 500 million OTT viewers on JioCinema, without any geographical restrictions. This premiere on the JioCinema App offers a vast market for brands, with approximately 50 million app downloads in just three days. IPL 2023 on JioCinema is available in 11 languages, allowing advertisers to target specific language-speaking audiences.
The viewership of IPL 2023 on JioCinema has 60% more watch time per match compared to IPL 2022 on digital platforms, with some matches reaching 20 million concurrent viewers. It's becoming one of the most sought-after ad spaces, with millions of fans tuning in for an exceptional OTT experience.
IPL 2023 in JioCinema is also available on Connected TV (CTV), catering to the growing trend of HD TV usage. This platform is expected to reach 75 million to over 100 million viewers, making IPL 2023 CTV Advertising highly effective for brand growth.
JioCinema Advertising during IPL 2023 allows brands to target audiences based on geo clusters, states, devices, and age groups. It's an opportunity to reach premium audiences in different cities using language targeting, following the successful digital-first approach of brands like Dream11, Cred, PhonePe, Swiggy, etc.
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