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As a leading financial news powerhouse, Business Standard delivers in-depth coverage of business, financial markets, politics, and the economy. Tailor..
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As India experiences rapid digitalization, the relevance of
mainline media—such as newspapers, radio, and television—continues to hold
strong, particularly in rural and tier-2 markets. These markets r..
In a digital-dominated era, mainline media—comprising
television, radio, and print—still plays a vital role in political campaigns.
While social media has surged in popularity, traditional media conti..
In the digital age, where online ads dominate the marketing
landscape, it’s easy to overlook the enduring power of traditional print media.
However, magazine advertisements are making a remarkable com..
In an age dominated by digital marketing, the impact of mainline
media—such as television, radio, and print—remains both powerful and
far-reaching. While digital platforms provide granular targeting, ..
In the rapidly evolving marketing landscape, brands are no
longer relying solely on traditional or digital channels—they're fusing the
best of both worlds. Integrating mainline media (like television,..
In an era dominated by digital advertising, mainline
media—which includes traditional platforms such as television, print,
and radio—continues to hold a critical place in India's media ecosystem. As
w..
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