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In the dynamic world of retail marketing, mall
advertising has evolved beyond static visuals to embrace digital
innovation. One of the most impactful trends leading this transformation is gamification..
As shopping malls evolve into immersive lifestyle
destinations, mall media is undergoing a significant transformation. A major
driver behind this evolution is DOOH—Digital Out-of-Home advertising—whic..
Mall advertising has entered a new era of interactivity and
convenience in 2025, powered by QR codes, Near Field Communication (NFC), and
touchless technologies. As consumers demand faster, safer, and..
In today’s fast-evolving retail environment, malls are not
just shopping destinations—they are immersive experience centers. One
technology leading this transformation is Augmented Reality (AR). From
..
In today’s hyper-competitive retail landscape, advertisers
are constantly looking for the most effective ways to capture consumer
attention and convert footfall into sales. Two powerful touchpoints in..
In an era where consumer attention is fragmented across
digital and physical spaces, mall advertising is undergoing a transformative
shift. Brands are no longer relying on guesswork; instead, they are..
