Elyts Knowledge Center - trends 2025 RSS Feed

In today's fast-paced digital era, influencer marketing has emerged as one of the most powerful tools in the arsenal of modern advertising agencies. With the rise of social media and content creators,..

In 2025, attention spans are shrinking, mobile content consumption is skyrocketing, and storytelling is evolving. At the heart of this transformation is the rapid shift by creative agencies toward sho..

In the highly competitive world of advertising, one strategy is proving to be more effective than ever in 2025 — creative storytelling. As audiences grow more skeptical of traditional marketing tactic..

In 2025, the advertising world is witnessing an extraordinary shift, thanks to the integration of artificial intelligence (AI) into creative workflows. Advertising agencies are no longer relying solel..

In the rapidly evolving digital marketing landscape, programmatic advertising has emerged as a game-changer. No longer just a trend, it has become an essential service for advertising agencies looking..

In the fast-evolving advertising landscape of 2025, data has emerged as the new creative currency. With consumers interacting across an ever-expanding range of digital platforms, advertising agencies ..

In 2025, the advertising landscape is undergoing a significant transformation, and one of the most noticeable shifts is the rise in popularity of boutique advertising agencies. While large full-servic..

The advertising world is undergoing rapid transformation. As we move into 2025, full-service advertising agencies are no longer just creative powerhouses—they are becoming data-driven, tech-savvy, and..

As digital storytelling continues to evolve, User-Generated Content (UGC) has emerged as a powerful and authentic tool in modern advertising. In 2025, more brands are shifting from polished, high-budg..

In 2025, the global advertising industry is undergoing a significant shift toward sustainability. As brands grow increasingly conscious of their environmental impact, the production of ad films is evo..

In the ever-evolving marketing landscape of 2025, brands are constantly seeking the most effective ways to capture audience attention and drive engagement. Two prominent formats—Ad Films and Digital C..

In 2025, the digital marketing landscape has reached new heights of creativity, driven by the power of short-form ad films. With attention spans dwindling and competition for consumer engagement at an..

In 2025, the world of advertising films is undergoing a dynamic transformation. As consumer behaviors evolve and technology advances, brands must stay ahead of the curve to remain relevant. From immer..

In the rapidly evolving landscape of sports media, Business-to-Business (B2B) advertising has emerged as a powerful strategy for brands looking to build credibility, reach niche audiences, and secure ..

In 2025, the advertising landscape is experiencing a powerful shift. Brands are no longer choosing between traditional formats — they’re blending them. Out-of-Home (OOH) and mainline media, once treat..

In an era where podcasts, music streaming, and digital-first content dominate audience attention, the question often arises—is radio still relevant? Surprisingly, the answer in 2025 is a resounding ye..

In the ever-evolving marketing landscape of India, Tier-2 and Tier-3 brands are making a decisive return to mainline advertising, breaking away from the earlier digital-only strategy. While digital ma..

In an era dominated by digital-first strategies, many Fast-Moving Consumer Goods (FMCG) brands are making a surprising yet strategic shift—reinvesting in mainline media. While digital advertising offe..

As shopping malls evolve into immersive lifestyle destinations, mall media is undergoing a significant transformation. A major driver behind this evolution is DOOH—Digital Out-of-Home advertising—whic..

In 2025, mall advertising is enjoying a powerful resurgence. As traditional media channels evolve and digital spaces become increasingly saturated, brands are turning to high-footfall, immersive envir..

In today’s hyper-connected society, where consumers spend hours glued to smartphones and digital screens, it's easy to assume that traditional media like Out-of-Home (OOH) advertising might be losing ..

Outdoor advertising (OOH) has evolved far beyond traditional billboards and static signage. In 2025, the industry is experiencing a technological renaissance driven by data, interactivity, sustainabil..

In the ever-evolving advertising landscape, Programmatic Digital Out-of-Home (DOOH) is emerging as a transformative force. Combining the power of traditional out-of-home advertising with the precision..

In 2025, the advertising landscape is driven by two powerful forces: data analytics and consumer psychology. Together, these tools are helping advertising agencies decode human behavior and deliver pe..

In today’s volatile business climate, where digital disruptions, shifting consumer behaviors, and emerging technologies are the norm, brands must do more than just adapt — they must future-proof. A ke..

In 2025, the advertising landscape is undergoing a transformation. With shifting consumer expectations, the rise of niche marketing, and the increasing need for agility, many brands are turning away f..

As sustainability becomes a global imperative, the advertising industry is undergoing a significant transformation. In 2025, advertising agencies are no longer just storytellers—they are changemakers ..

The advertising industry is undergoing a rapid transformation, and at the heart of this evolution lies Artificial Intelligence (AI). By 2025, AI is no longer just a buzzword—it's a powerful tool that'..

In 2025, the advertising industry is undergoing a creative renaissance, with ad film production at the forefront of this transformation. As consumer behavior shifts and technology advances, brands are..

In the ever-evolving landscape of media consumption, where digital dominates headlines, an unexpected player is regaining its footing—radio advertising. Far from fading into irrelevance, radio has eme..

In 2025, television remains a cornerstone of mainline media advertising, blending its traditional influence with modern digital integration. Despite the rapid growth of digital platforms, television c..

In an age where digital dominates conversations, something surprising is happening in the advertising world—mainline media is staging a strong comeback in 2025. Brands that once shifted all their atte..

Mall media has long been a cornerstone of high-footfall brand advertising. But as consumer behavior shifts and expectations rise, static signage alone no longer cuts it. Today, mall media is evolving ..

As shopping malls continue their evolution into lifestyle hubs, mall advertising is undergoing a major transformation. No longer confined to static posters or conventional kiosks, mall media is becomi..

In the fast-evolving world of advertising, 2025 has seen a major shift in the way brands connect with their audiences. One trend that’s stealing the spotlight is Mall Media — a powerful fusion of reta..

Out-of-home (OOH) advertising is experiencing a renaissance in 2025, with brands worldwide significantly increasing their media budgets toward this time-tested channel. Once seen as supplementary to d..

In the fast-evolving landscape of advertising, Digital Out-of-Home (DOOH) has emerged as one of the most innovative and impactful channels for reaching audiences in real-world environments. Blending t..

In today’s hyper-competitive digital landscape, brands are increasingly drawn to performance-based advertising agencies. These agencies promise measurable results—whether it's leads, clicks, conversio..

In today’s hyper-competitive advertising landscape, visuals alone are no longer enough. The rise of immersive brand storytelling has pushed sound and music to the forefront of ad film production. Whet..

In the ever-evolving world of advertising, one strategy that has consistently captured public attention is celebrity endorsements. From Bollywood stars to cricket legends, celebrities have long been t..

India, a country known for its diversity in languages, cultures, and sports preferences, is witnessing a shift in how its people consume sports content. While national broadcasters have traditionally ..

The landscape of sports media is undergoing a transformative shift as esports and traditional sports media join forces. What once existed in separate realms is now merging to create an exciting hybrid..

The sports media landscape is undergoing a seismic shift — and leading the charge is Generation Z. Born between the mid-1990s and early 2010s, Gen Z is reshaping how, where, and why we consume sport..

In today’s cluttered advertising landscape, brands are constantly seeking the most effective channels to capture consumer attention and stay memorable. Two major contenders in this space are Mainline ..

Out-of-Home (OOH) advertising has entered a dynamic new era with the advent of 3D installations. No longer limited to flat billboards or traditional posters, brands are turning public spaces into imme..

In an age where attention spans are shrinking and consumer journeys are increasingly fragmented, Out-of-Home (OOH) advertising is undergoing a high-tech transformation. At the forefront of this revolu..

In 2025, billboard advertising broke new ground by blending creativity, technology, and cultural relevance. From AI-driven displays to real-time audience interaction, brands pushed the boundaries of..

In today’s fiercely competitive retail and advertising environment, brands are constantly seeking ways to connect with their target audiences in meaningful, immediate, and location-specific ways. One ..

In 2025, mall media is not just an advertising tool—it's a strategic driver of the shopper journey, creating memorable brand touchpoints that influence purchasing decisions. With evolving consumer exp..

As the digital landscape becomes increasingly complex, brands in 2025 must adopt a seamless and unified approach to marketing: omnichannel advertising. With consumers engaging across platforms—website..

The advertising landscape is shifting at lightning speed. As digital platforms dominate consumer attention and data-driven strategies become non-negotiable, full-service advertising agencies are under..

The advertising landscape is undergoing rapid transformation, and ad film production is at the forefront of this evolution. As we head through 2025, brands are rethinking how they tell stories, engage..

In the digital age, where online ads dominate the marketing landscape, it’s easy to overlook the enduring power of traditional print media. However, magazine advertisements are making a remarkable com..

In the rapidly evolving marketing landscape, brands are no longer relying solely on traditional or digital channels—they're fusing the best of both worlds. Integrating mainline media (like television,..

In 2025, brands are constantly seeking high-impact avenues to connect with their audience in a saturated digital landscape. One such potent yet often underestimated platform is mall advertising. With ..

In a digital-first world where marketers are flooded with options, one traditional medium is proving to be a silent powerhouse—Out-of-Home (OOH) advertising. As we step into 2025, the relevance of OOH..

In the evolving landscape of advertising, transit media has emerged as a powerful channel, especially in urban cities where consumer attention is increasingly fragmented. From buses and trains to auto..

In today’s fast-evolving advertising landscape, Programmatic Digital Out-of-Home (DOOH) is rapidly reshaping how brands connect with audiences in physical spaces. By blending the scale and visibility ..

In 2025, the global sports media landscape is experiencing a seismic shift. The competition for broadcasting rights has evolved into an all-out battle among traditional broadcasters, streaming giants,..

In today’s fast-evolving marketing landscape, businesses face a critical challenge: choosing between mainline media and digital channels—or more precisely, finding the right balance between the two. E..