Elyts Knowledge Center - strategies RSS Feed

In 2025, sponsoring major sports events continues to be a powerful strategy for brands aiming to increase visibility, build consumer loyalty, and drive long-term growth. As the world of sports evolves..

In the world of sports, sponsorship has long been a key driver of financial support and brand visibility. However, as the digital landscape continues to transform, so too does the way brands engage wi..

In today’s digital age, where online marketing dominates, print advertising remains a timeless and powerful tool for branding. The art of print advertising has shaped some of the world’s most iconic b..

In the evolving landscape of marketing, businesses are faced with a critical choice: investing in traditional mall advertising or embracing the ever-growing digital world of online advertising. Each a..

In the fast-paced world of outdoor advertising, digital billboards have emerged as one of the most impactful tools for businesses to communicate with their audience. With their ability to reach large ..

In the fast-paced digital marketing landscape, businesses constantly seek ways to optimize their return on investment (ROI). Performance marketing has emerged as a powerful strategy, enabling brands t..

In today’s digital age, influencer marketing has become a game-changer for brands looking to expand their reach, enhance engagement, and drive sales. However, launching a successful influencer campaig..

In today’s digital world, video advertising has become one of the most powerful tools for brands to connect with their audience. Whether you're promoting a product, a service, or building brand awaren..

In the ever-evolving landscape of digital marketing, businesses are constantly searching for innovative ways to engage their audiences. One such opportunity that has surged in popularity is the world ..

In today's fast-paced digital landscape, technology has revolutionized how fans interact with their favorite brands, sports teams, artists, and entertainment platforms. Fan engagement has evolved from..

In today’s dynamic world of marketing, player endorsement campaigns have become an indispensable tool for brands aiming to build credibility, reach wider audiences, and boost sales. From sports appare..

In today’s fast-paced digital world, the role of print media in delivering news and updates remains significant. Newspapers continue to serve as a valuable source of information for a wide audience. H..

In the ever-evolving world of marketing, businesses are constantly seeking effective ways to connect with their target audience. While digital marketing often dominates the conversation, cable TV adve..

In today’s fast-paced world, businesses are continually seeking innovative ways to reach their target audience. While digital advertising has taken center stage in recent years, traditional forms of m..

In today’s fast-evolving marketing landscape, traditional media remains a powerful tool for reaching a broad audience. However, unlike digital platforms where tracking metrics like clicks, impressions..

In the ever-evolving landscape of advertising, understanding the nuances of ad frequency has become critical to achieving success, particularly in mainline media. From television to print and radio, t..

The holiday season is a golden opportunity for businesses to connect with shoppers, and mall media offers a unique platform to captivate audiences right at the point of purchase. With foot traffic sur..

In today’s competitive retail landscape, premium mall spaces are more than just locations for businesses—they are opportunities to create memorable experiences and drive significant returns on investm..

In today’s fast-paced world, malls have become more than just shopping destinations—they are thriving community hubs where families come to shop, dine, and spend quality time together. This unique env..

In today’s competitive marketplace, businesses are constantly seeking innovative ways to capture their target audience’s attention and enhance brand visibility. Mall event sponsorships have emerged as..

In retail, the storefront display serves as a business's first impression—a visual handshake inviting potential customers inside. A well-designed display can not only attract foot traffic but also dri..

In an era where consumer expectations are evolving, traditional marketing methods are no longer enough to capture attention. Experiential mall activations have emerged as a powerful tool to engage sho..

In today's competitive market, understanding the psychology behind shopper engagement is crucial for businesses looking to maximize their sales and customer loyalty. The way consumers think, feel, and..

Out-of-home (OOH) advertising has long been a staple of marketing strategies, delivering unparalleled visibility and reach. With the rise of event-based advertising, marketers have discovered new aven..

Outdoor advertising has long been a powerful tool for brands looking to enhance their visibility and reach a broad audience. With strategic planning and creative execution, outdoor campaigns can creat..

In the fast-paced world of advertising, brands are constantly seeking innovative ways to capture the attention of their target audience. One such dynamic approach is leveraging Mobile Out-of-Home (OOH..

In the rapidly evolving landscape of modern urban environments, the concept of smart cities has emerged as a beacon of innovation and sustainability. As these cities integrate advanced technologies to..

In today's digital landscape, content is more than just king—it's the driving force behind brand success, consumer engagement, and digital marketing strategies. Content specialists have become integra..

In the ever-evolving landscape of digital marketing, media buying has become a critical component in reaching target audiences and driving business growth. By 2025, the art and science of media buying..

In today’s fast-paced digital landscape, businesses are presented with an ever-expanding array of marketing channels. From social media platforms and email campaigns to search engines and offline even..

In today’s fast-paced digital landscape, grabbing and holding your audience's attention is a challenge. However, designing creative campaigns that resonate can be the game-changer your brand needs. He..

In today's competitive world, branding is everything. A brand's identity speaks volumes about its values, recognition, and connection with its target audience. Among the various strategies for brand v..

In the dynamic world of advertising, live match ads have emerged as a potent tool for brands looking to capture audience attention and drive instant engagement. With millions of viewers glued to their..

In an era dominated by digital marketing, on-ground branding remains a powerful way to connect with audiences in a direct and meaningful manner. By engaging customers face-to-face, brands can create m..

In today's competitive marketplace, event sponsorship is a powerful strategy for businesses aiming to elevate their brand visibility and establish meaningful connections with target audiences. A well-..

In today’s rapidly evolving digital landscape, effective marketing strategies are more important than ever. One of the key approaches that businesses are leveraging to connect with specific target gro..

In today's fast-paced digital world, businesses face the challenge of reaching an audience that is more diverse and fragmented than ever. Whether you're promoting a product, service, or brand, designi..

In today’s digital era, where online platforms dominate the marketing landscape, full-page print ads continue to hold their ground as powerful tools for mass marketing. Despite the rapid rise of socia..

In an era dominated by digital advertising, national newspaper campaigns continue to hold a unique and influential position in the marketing world. They offer unparalleled reach, credibility, and an o..

In the ever-evolving world of advertising, where digital platforms dominate, it might seem counterintuitive to invest in print media. However, magazine advertisements continue to hold a unique and val..

In today’s hyper-digitalized landscape, where social media algorithms and search engine rankings dominate marketing strategies, the relevance of print advertising might appear to be waning. Yet, contr..

Walkway advertising is one of the most innovative ways to capture the attention of shoppers and create lasting impressions. With the increasing importance of customer engagement in retail spaces, shop..

In the ever-evolving world of marketing, businesses are constantly on the lookout for unique, high-impact advertising platforms that offer a blend of visibility, engagement, and cost-effectiveness. Fo..

In today’s competitive marketplace, brands constantly seek innovative ways to connect with premium audiences. In-mall branding has emerged as a powerful strategy to captivate high-end consumers by lev..

The global retail landscape has undergone a seismic shift in recent years, with the COVID-19 pandemic acting as a catalyst for change. Malls, once bustling hubs of social and commercial activity, face..

In the ever-evolving world of marketing, brands are increasingly turning to innovative strategies to capture the attention of their audience. One such strategy that has proven to be highly effective i..

In an increasingly interconnected world, businesses are constantly searching for ways to reach diverse, global audiences. Airport advertising has emerged as a highly effective medium to connect with t..

In the fast-paced world of advertising, brands are constantly seeking innovative ways to connect with their audience. Transit advertising has emerged as a powerful medium to capture attention, engage ..

In today’s highly competitive business environment, small businesses often face the challenge of standing out in a crowded market. While large companies have extensive marketing budgets, small busines..

In today’s digital age, where customers are bombarded with ads and promotional content, traditional marketing strategies are no longer as effective. Brands are now looking for innovative ways to engag..

In the modern marketing landscape, data reigns supreme. As businesses compete to capture the attention of increasingly discerning consumers, data-driven campaigns are revolutionizing the way brands st..

In today’s competitive marketplace, trust is one of the most valuable assets a brand can possess. It serves as the foundation for long-lasting relationships with customers, stakeholders, and the wider..

In the dynamic world of advertising, the creation of an impactful ad film is an intricate dance of creativity, strategy, and precision. One service that has gained prominence in recent years is concep..

In the world of marketing and advertising, creativity is a powerful force that drives attention, engagement, and brand loyalty. However, generating a creative campaign that truly resonates with your t..

In today’s digital landscape, social media advertising has become a cornerstone for businesses aiming to expand their reach and engage with their target audience. However, not all social media ads are..

In today’s digital age, sports organizations and brands face stiff competition in capturing and retaining fans’ attention. Traditional marketing strategies no longer suffice to engage a tech-savvy, co..

In recent years, e-sports has transcended its origins as a niche gaming culture to become a global phenomenon, drawing millions of viewers and generating billions in revenue. With this meteoric rise, ..

In the world of sports, jersey branding has evolved far beyond simply showcasing a team’s name and logo. As the digital landscape and marketing strategies have progressed, jersey branding has emerged ..

In today’s competitive business landscape, forming strategic partnerships is more crucial than ever. One of the most impactful ways to elevate a brand’s visibility and reputation is by aligning with s..

In the ever-evolving world of sports marketing, staying ahead of the curve is crucial for brands seeking to maximize their sponsorship investments. One tool that has transformed the way sponsors engag..