Elyts Knowledge Center - sports media marketing RSS Feed

In a world where consumers skip ads, block pop-ups, and scroll past branded content in seconds, live sports remains one of the last truly “unskippable” media environments. From cricket and football to..

Sports media has always been a powerful channel for brand communication, but in 2026, it has evolved into a highly data-driven, immersive, and fan-centric ecosystem. With the rapid growth of OTT platf..

Major sporting tournaments such as the Olympics, FIFA World Cup, IPL, and ICC Cricket World Cup attract billions of viewers worldwide. For brands, these events represent more than just entertainment—t..

In a world where consumer attention is scattered across multiple screens and platforms, 360° campaigns in sports media have become a game-changer. By combining the reach of television, the precision..

In today’s hyper-competitive advertising landscape, brands are constantly looking for powerful platforms that can amplify their message and connect with a broader audience. One of the most impactful a..

In today’s hyper-connected world, sports media stands out as a powerful platform for brands to amplify visibility and create deep consumer connections. With millions of fans tuning in to watch their f..

In the fast-paced digital era, where brand visibility is everything, youth-focused brands are constantly exploring new avenues to engage with their target audience. Among the myriad of media platforms..