Elyts Knowledge Center - sports industry trends RSS Feed

In the ever-evolving landscape of marketing, one strategy has proven time and again to deliver high-impact results—sponsorship in sports media. With billions of viewers tuning in to live sporting ev..

In the dynamic world of sports, how fans consume content has changed dramatically over the decades. From gathering around black-and-white televisions to watching matches on smartphones, sports media h..

In the high-stakes world of sports marketing, stadium naming rights continue to attract major brands willing to spend tens or even hundreds of millions of dollars. But with shifting audience behaviors..

In recent years, sustainability has become a major driving force behind the global business landscape. Companies and organizations across various industries are increasingly prioritizing environmental..

In recent years, Artificial Intelligence (AI) has become a game-changer in various industries, and sports sponsorship is no exception. Traditionally, sports sponsorship has been about brands aligning ..

In today’s digital age, the lines between traditional media and social media are becoming increasingly blurred. One of the most significant transformations in the media landscape is the rise of influe..