Elyts Knowledge Center - smart screens RSS Feed

Out-of-Home (OOH) advertising has always been one of the most impactful mediums for brands to capture consumer attention. From towering billboards along highways to posters in metro stations, OOH has ..

In 2025, the mall media landscape is undergoing a dramatic transformation. What once relied heavily on static posters and banners has now embraced cutting-edge technologies such as AI, data analytics,..

In today’s fast-paced urban environments, advertising has undergone a transformative shift. Traditional static billboards are being replaced by dynamic digital screens, creating a vibrant and engaging..