Elyts Knowledge Center - retail media networks RSS Feed
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Mall media advertising has evolved into one of the most powerful touchpoints for brands aiming to connect with urban, purchase-ready audiences. As shopping malls transform into lifestyle and experienc..
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Mall media has undergone a remarkable transformation over the past decade, and by 2026, it has firmly established itself as a dynamic, data-driven, and immersive advertising channel. What was once lim..
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As consumer lifestyles continue to evolve, shopping malls are no longer just retail destinations—they have become immersive brand engagement hubs. With rising footfalls, longer dwell times, and tech-e..
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Out-of-Home (OOH) advertising is undergoing a rapid transformation in 2025, driven by digital innovation, data intelligence, sustainability demands, and immersive consumer experiences. As brands compe..
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As we approach 2026, the landscape of mall media is undergoing a profound transformation. Once dominated by static billboards and traditional signage, shopping centers are evolving into dynamic, data-..
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In the fast-evolving landscape of retail and digital
marketing, Retail Media Networks (RMNs) have emerged as a game-changer —
especially in the context of mall advertising. Once dominated by static
di..
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