Elyts Knowledge Center - regional marketing RSS Feed

India’s media landscape is undergoing a powerful transformation, and much of the momentum is coming from beyond the metros. As urban markets reach saturation, brands are increasingly shifting focus to..

In today’s rapidly evolving marketing landscape, brands are recognizing the untapped potential of Tier 2 and Tier 3 cities in India. These emerging markets, with increasing purchasing power and growin..

In a country as diverse as India, where languages shift every few hundred kilometers, marketers are turning to an unexpected but powerful medium to tap into hyperlocal markets—multilingual sports comm..

As India experiences rapid digitalization, the relevance of mainline media—such as newspapers, radio, and television—continues to hold strong, particularly in rural and tier-2 markets. These markets r..

In today’s rapidly evolving digital landscape, effective marketing strategies are more important than ever. One of the key approaches that businesses are leveraging to connect with specific target gro..

In today's fast-paced digital world, social media marketing (SMM) has become essential for businesses striving to build brand awareness, engage audiences, and drive sales. Cities like Chennai and Bang..