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Elyts Knowledge Center - media analytics RSS Feed

17 Jul Sponsorship | Sports Media | ROI Metrics | Digital Marketing
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In today’s media-saturated world, sports sponsorship remains one of the most powerful tools for brand visibility, audience engagement, and emotional connection. But as marketing budgets come under gre..
12 Apr Broadcast Media Analytics | Traditional Media | Digital Precision
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In the digital age, measuring the success of traditional broadcast media—like TV and radio—has evolved beyond ratings and manual surveys. Enter broadcast media analytics, a game-changing approach that..
07 Jan Effective | Social Media | Business Growth | Digital Marketing
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In today's digital era, social media has evolved from being a platform for personal interaction to an essential tool for businesses of all sizes. Leveraging social media effectively can drive brand aw..
28 Dec Comprehensive |  Broadcast Media | Insights | Digital Marketing
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In 2024, broadcast media continues to play a pivotal role in how brands connect with their target audience. Despite the rise of digital platforms and social media, television and radio remain essentia..
23 Dec Effective Social Media | Competitive Markets | Digital Marketing
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In today’s digital age, social media is an essential tool for businesses to build brand awareness, engage with customers, and drive sales. However, with the ever-growing number of brands competing for..
03 Aug Sports Media Analytics: Measuring the Impact of Brand Integration
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Introduction In the fast-paced world of sports, the marriage between athletic competition and brand marketing has become increasingly symbiotic. As sports continue to captivate global audiences, adve..
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