Elyts Knowledge Center - mass media advertising RSS Feed

In an era dominated by social media ads, influencer marketing, and AI-driven digital campaigns, many marketers assume traditional advertising has lost its relevance. However, mainline media — includin..

Launching a new product in today’s crowded marketplace requires more than just digital buzz. While social media and online ads play an important role, mainline media—such as television, newspapers, ra..

In today’s complex advertising ecosystem, large-scale brands face a critical decision when allocating their marketing budgets: Mainline Media or Digital Media? Both channels offer distinct advantages,..

In an era dominated by digital platforms and on-demand content, television advertising has not only survived but evolved into a smarter, data-driven, and more impactful medium. In 2025, TV advertising..

Television advertising continues to hold a dominant position in India’s rapidly evolving media ecosystem. Even with the explosive growth of digital platforms, Indian households maintain a deep connect..

Mainline media advertising—encompassing television, print, and radio—continues to be a powerful force in India’s marketing ecosystem. Despite the rise of digital platforms, traditional media retains i..

In today’s fast-evolving marketing landscape, mainline media advertising—comprising TV, radio, and print—remains a powerful way to reach broad and diverse audiences. Despite the rise of digital channe..