Elyts Knowledge Center - marketing 2025 RSS Feed

The advertising landscape in 2025 looks nothing like it did a decade ago. Once dominated by multinational giants with massive budgets and sprawling teams, the industry is now being reshaped by boutiqu..

In today’s fast-paced digital era, attention spans are shrinking, and brands are adapting by embracing short-form ad films as their primary weapon for social media marketing. In 2025, these bite-sized..

In 2025, consumer buying behavior is evolving rapidly, influenced by technology, data-driven marketing, and digital platforms. Yet, mainline media—television, print, and radio—remains a dominant force..

In 2025, mall media advertising has emerged as one of the most dynamic tools for brands to connect with consumers in high-footfall retail environments. As malls continue to evolve into lifestyle and e..

Out-of-Home (OOH) advertising has always been about grabbing attention in the busiest of environments. But in 2025, the industry witnessed a creative renaissance fueled by technology, sustainability, ..

In today’s dynamic marketing landscape, brands are constantly seeking innovative ways to capture audience attention. While influencer marketing has dominated the digital space in recent years, Out-of-..

In today’s dynamic marketing landscape, brands are constantly seeking innovative ways to capture audience attention. While influencer marketing has dominated the digital space in recent years, Out-of-..

In 2025, mainline media continues to prove that traditional advertising is far from obsolete. From television to print and radio, big brands across industries have leveraged these channels to reach ma..

In today’s digital-first world, many marketers assume that print media has lost its relevance. Yet, print advertising continues to reinvent itself by blending creativity with strategic innovations to ..

Short-form video content has rapidly become the centerpiece of digital marketing strategies. Platforms like TikTok and Instagram Reels provide brands with powerful tools to engage audiences, spark con..

The Role of OOH in Sustainable Marketing: Green AdvertisingToday’s consumers are not just buying products — they are buying values. Sustainability has become a key driver in marketing strategies, and ..

From Static to Smart: Why DOOH Is Becoming the Backbone of Modern MarketingIntroductionBillboards were once static, one-size-fits-all posters. Today, in 2025, they’ve evolved into smart digital displa..

As businesses strive to stay competitive in the ever-evolving digital landscape of 2025, the question of whether to hire an advertising agency or a freelancer has become increasingly relevant. Both of..

In the ever-evolving marketing landscape of 2025, brands are constantly seeking the most effective ways to capture audience attention and drive engagement. Two prominent formats—Ad Films and Digital C..

As 2025 unfolds with rapid shifts in consumer behavior and advertising technologies, brands are re-evaluating where to invest their marketing dollars. The age-old debate between mall advertising and t..

In today’s cluttered advertising landscape, attention is the most valuable currency. With consumers bombarded by content across every screen and platform, crafting a memorable ad film is more challeng..

In today’s hyper-competitive entertainment landscape, movie studios and OTT platforms are exploring innovative ways to captivate audiences. One of the most effective yet underutilized channels for fil..

The digital advertising world is undergoing a seismic shift. With Google phasing out third-party cookies in Chrome and increasing global regulations around user data privacy, advertising agencies are ..

In today’s dynamic advertising landscape, one of the most pressing questions marketers face is: Mainline Media or Digital Media – which delivers better results for your brand? Both avenues offer uniqu..

In 2025, sports media buying continues to be a cornerstone of high-impact advertising. With major leagues thriving, digital streaming booming, and global sports fandom stronger than ever, brands have ..

In today’s saturated market, capturing consumer attention isn’t just about placing an ad—it’s about creating memorable experiences. That’s where experiential marketing comes in. This powerful strategy..

In today’s hyperconnected digital age, going viral is the holy grail of video marketing. But as we step deeper into 2025, the formula for virality is no longer just about catchy thumbnails and quirky ..

In 2025, the advertising world is undergoing a seismic shift—and digital out-of-home (DOOH) advertising is leading the charge. What was once a static medium with limited reach is now a dynamic, data-d..

In today’s digital-first world, the way audiences consume content is evolving rapidly—and one of the biggest shifts in recent years has been the rise of short-form video. Platforms like TikTok, Instag..

In 2025, user-generated content (UGC) is no longer just a trend—it's a game-changer in digital marketing. Among the various forms of UGC, user-generated video ads are proving to be the most powerful, ..

In the ever-evolving landscape of digital marketing, video advertising continues to dominate as the most engaging form of content. But in 2025, it's not just the visuals that are making an impact—AI v..

In the fast-paced digital world of 2025, video marketing is more powerful than ever. With millions of videos uploaded every day across various platforms, creating a viral video ad has become the holy ..

In the ever-evolving world of digital marketing, YouTube pre-roll ads have emerged as one of the most effective ways to capture audience attention. With more users streaming content on YouTube in 2025..

In recent years, digital radio advertising has emerged as a game-changer in the marketing landscape, and 2025 is proving to be a pivotal year for this rapidly growing industry. As traditional media co..

In 2025, the marketing landscape continues to evolve at an unprecedented pace, driven by technological advancements, changing consumer behaviors, and new digital platforms. A 360-degree marketing solu..

The advertising landscape is constantly evolving, driven by technological advancements, consumer behavior shifts, and emerging market trends. As we enter 2025, brands must stay ahead of the curve to m..

In the ever-evolving landscape of digital marketing, media buying has become a critical component in reaching target audiences and driving business growth. By 2025, the art and science of media buying..

In the ever-evolving landscape of digital marketing, 2025 presents new challenges and opportunities for brands aiming to make a lasting impact. Digital media planning remains at the heart of crafting ..