Elyts Knowledge Center - interactive mall advertising RSS Feed

Mall media in 2026 has evolved far beyond static posters and digital screens. Shopping malls have become experience-driven content hubs, where brands combine technology, storytelling, and shopper psyc..

In today’s fast-evolving advertising landscape, Digital Out-of-Home (DOOH) has emerged as a powerful force — especially within shopping malls. With foot traffic on the rise in retail destinations, int..

In an era where digital transformation is reshaping industries, the retail sector is witnessing a revolution in how brands connect with consumers. One of the most notable trends is the rise of interac..