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Mall media has become a go-to channel for brands aiming to reach high-intent shoppers in a concentrated environment. But with increasing marketing budgets and accountability, measuring the ROI (Return..

In an era where consumer attention is fragmented across digital and physical spaces, mall advertising is undergoing a transformative shift. Brands are no longer relying on guesswork; instead, they are..

In today’s data-driven world, businesses across all industries are leveraging advanced analytics to drive smarter decisions. One of the most significant areas where this technology is making waves is ..