Elyts Knowledge Center - first-party data RSS Feed

The digital advertising landscape is undergoing a seismic shift. With the phasing out of third-party cookies by major browsers like Chrome, Safari, and Firefox, advertisers are losing a key tool for t..

Email marketing in 2026 is no longer about sending bulk newsletters to a generic subscriber list. It has evolved into a highly personalized, AI-driven communication channel that delivers the right mes..

In today’s competitive digital landscape, generic marketing no longer delivers results. Customers expect brands to understand their preferences, anticipate their needs, and deliver tailored experience..

Digital advertising is evolving rapidly, and programmatic advertising is leading the transformation. With artificial intelligence (AI), machine learning, and real-time data analytics, brands are now a..

The digital advertising landscape is undergoing one of its biggest transformations in decades. In 2026, first-party data has officially taken center stage as third-party cookies continue to fade away...

The phasing out of third-party cookies has fundamentally reshaped digital advertising. Advertising agencies are redefining how they collect, analyze, and activate data in a privacy-first ecosystem.Shi..

With third-party cookies fading and privacy laws tightening, first-party data has become the backbone of digital advertising in 2026.What Is First-Party Data?First-party data is information collected ..

With third-party cookies officially phased out, digital marketing has entered a privacy-first era. Brands in 2026 must rethink targeting, measurement, and personalization without relying on invasive t..

The sports media landscape is undergoing a seismic shift. With browsers phasing out third-party cookies, marketers face new challenges in targeting and measuring audiences. For brands investing in spo..

In the evolving landscape of digital marketing, first-party data has emerged as a cornerstone for brands aiming to deliver personalized and privacy-conscious advertising experiences. As regulations ti..

The digital marketing landscape is evolving rapidly, and the end of third-party cookies has forced agencies to rethink their strategies. For years, third-party cookies were the backbone of targeted ad..

The digital marketing ecosystem is undergoing a massive transformation as third-party cookies officially phase out across major browsers. Marketers who once relied heavily on cookie-based targeting, r..

The digital marketing landscape is undergoing a massive transformation as global data privacy regulations become stricter and more consumer-centric. With users increasingly concerned about how their p..

In today’s digital-first world, data has become the backbone of modern advertising. For years, brands and agencies relied heavily on third-party cookies and detailed user tracking to create hyper-pers..

The digital advertising ecosystem is undergoing a seismic shift. With the phasing out of third-party cookies by major browsers and heightened global data privacy regulations, agencies are being forced..

As we move deeper into the digital-first era, advertising agencies are undergoing rapid transformation. The advertising landscape in 2025 is being shaped by groundbreaking technologies, shifting consu..

In 2025, programmatic advertising is expected to continue reshaping the way brands reach their audience, making digital advertising more efficient, automated, and data-driven. Whether you're new to th..