Elyts Knowledge Center - consumer behavior RSS Feed

In the rapidly evolving advertising landscape, agencies are constantly searching for more accurate ways to understand what drives consumer decisions. While traditional surveys, focus groups, and analy..

In 2025, consumers are more connected, informed, and selective than ever before. With the explosion of digital channels, streaming platforms, social media networks, and emerging technologies like AR/V..

In 2025, Fast-Moving Consumer Goods (FMCG) brands continue to dominate mainline advertising spends despite the explosive growth of digital platforms. While digital media is gaining momentum, tradition..

As retail environments evolve, Retail OOH (Out-of-Home) advertising has become one of the most powerful tools for influencing consumer behavior at the point of purchase. With shoppers overwhelmed by c..

In today’s crowded advertising landscape, capturing attention is more than just visibility—it’s about understanding how the human mind perceives, processes, and reacts to messages. Mainline media adve..

In today’s competitive retail environment, simply having products on shelves isn’t enough. Mall advertising has emerged as a powerful tool for brands to influence shoppers’ purchase decisions, and the..

Choosing the right mainline media channel is crucial for brands aiming to make a strong impact in a competitive advertising environment. While digital platforms continue to grow, traditional media cha..

Shopping malls are more than just retail spaces — they are emotional playgrounds where consumer psychology meets marketing strategy. From the moment a shopper steps inside, every visual cue, sound, an..

In today’s competitive marketplace, understanding consumer psychology has become crucial for brands leveraging mainline advertising. Mainline advertising—including print, radio, TV, and traditional ou..

In today’s diverse media landscape, brands are constantly seeking ways to connect with consumers on a deeper level. While digital platforms dominate in data-driven targeting, mainline media — includin..

Even in an era dominated by digital marketing, Out-of-Home (OOH) media continues to play a pivotal role in shaping consumer behavior. From billboards on highways to interactive digital installations i..

In today’s digital-first world, social media has evolved from a space for personal connections into one of the most powerful platforms for brand-consumer interactions. Social media advertising agencie..

In 2025, consumer buying behavior is evolving rapidly, influenced by technology, data-driven marketing, and digital platforms. Yet, mainline media—television, print, and radio—remains a dominant force..

The festive season is the golden quarter for brands across industries. With consumer sentiment at its peak, businesses go all out to capture attention and maximize sales. While digital advertising has..

Advertising has always been more than just selling products—it’s about shaping perceptions, sparking emotions, and influencing decisions. Over the decades, some ad films have transcended traditional m..

Advertising has always been a powerful tool in shaping consumer behavior. While many ad campaigns aim to promote products, only a few succeed in leaving a lasting impact that shifts purchasing pattern..

Colors are more than just visual elements in advertising—they are powerful psychological triggers that shape emotions, influence decisions, and build brand identity. In ad films and creative campaigns..

Mainline media, which includes traditional advertising channels such as television, radio, newspapers, and magazines, continues to play a pivotal role in influencing consumer buying behavior even in t..

In today’s fast-paced digital world, brands are in a constant race to capture consumer attention. Among all advertising elements, visuals play the most powerful role in influencing emotions, decisions..

In the cluttered world of advertising, where consumers are exposed to thousands of messages every day, brands are increasingly turning to neuroscience to break through the noise. The integration of br..

Malls are not just centers for commerce—they're psychological playgrounds where brands can shape consumer behavior in subtle but powerful ways. Every media placement in a mall—from digital screens to ..

Outdoor advertising, or Out-of-Home (OOH) advertising, remains one of the most powerful ways to influence consumer behavior in the real world. But what makes certain billboards, hoardings, and transit..

In the dynamic world of retail marketing, mall advertising has evolved beyond static visuals to embrace digital innovation. One of the most impactful trends leading this transformation is gamification..

In the evolving landscape of retail marketing, mall media continues to thrive—powered not just by strategic placement, but by deep psychological principles that guide consumer behavior. Understanding ..

In 2025, the advertising landscape is driven by two powerful forces: data analytics and consumer psychology. Together, these tools are helping advertising agencies decode human behavior and deliver pe..

In India's evolving advertising landscape, mainline media — comprising television, radio, and print — continues to play a pivotal role, especially in Tier 2 and Tier 3 cities. While digital platforms ..

In the fast-paced world of retail and advertising, timing is everything—especially when it comes to mall campaigns. With shopping malls witnessing their highest footfall over weekends, understanding c..

In India, sports is more than just entertainment—it's an emotion. With cricket as a near-religion and emerging interest in sports like football, kabaddi, and badminton, the role of sports media has tr..

In today's highly competitive retail landscape, shopping malls are more than just commercial spaces—they are curated experiences designed to influence consumer behavior at every step. Mall advertising..

In the ever-evolving landscape of Fast-Moving Consumer Goods (FMCG), brands are constantly seeking innovative ways to connect with their target audience. One strategy gaining significant traction is m..

Mall branding is more than just colorful posters and flashy banners — it’s a powerful marketing strategy that directly influences buyer decisions at the point of sale. As consumers navigate through sh..

Mall branding has emerged as a strategic touchpoint for marketers aiming to connect with urban consumers. However, the approach to mall branding varies significantly between Tier 1 and Tier 2 cities. ..

In the ever-evolving world of advertising, certain campaigns stand out not just for their creative brilliance but for their profound impact on consumer behavior. These iconic mainline media campaigns,..

Artificial Intelligence (AI) is transforming the retail landscape, especially in shopping malls where understanding consumer behavior is crucial for enhancing customer experience and driving sales. In..

In the dynamic world of retail marketing, one tactic consistently proves its worth: free sampling. Whether it’s a bite of a new snack, a spritz of a luxury fragrance, or a trial of skincare, free samp..

Food courts are bustling hubs of activity, offering a variety of dining options in one convenient location. In such environments, advertising plays a crucial role in shaping consumer behavior. Food co..

In the ever-evolving world of marketing, product placement in films has emerged as a powerful strategy for brands to reach audiences in a subtle yet impactful way. From iconic cars to beverages and te..

In the world of advertising films, music and sound play a crucial role in capturing attention, evoking emotions, and enhancing brand recall. Whether it's a catchy jingle, an evocative background score..

Celebrity endorsements have long been a powerful marketing tool in the advertising industry. With television commercials being a primary medium for brand promotions, the inclusion of celebrities can s..

In today’s competitive retail landscape, brands are constantly seeking innovative ways to capture consumer attention and drive sales. One of the most effective and underutilized strategies is mall med..

The holiday season is a crucial period for businesses, especially those in retail. Shopping malls become the epicenter of consumer activity, offering brands and retailers a prime opportunity to engage..

In the fast-paced world of digital billboard advertising, grabbing and retaining attention is crucial. One of the most effective yet often overlooked aspects of advertising is the strategic use of col..

In the ever-evolving world of advertising, agencies are constantly seeking innovative ways to captivate audiences and drive consumer behavior. One of the most effective strategies in recent years invo..

In the fast-paced world of advertising, grabbing attention and leaving a lasting impression is crucial. While visuals play a major role in ad films, music and sound design can elevate the overall expe..

In today’s digital world, it’s easy to overlook traditional forms of advertising like print media. However, print advertising still holds significant influence over buyer decision-making. From newspap..

Color plays a pivotal role in influencing consumer behavior, emotions, and brand perception. In print advertising, the strategic use of color psychology can make a campaign more impactful, ensuring th..

In the bustling world of retail, mall advertising stands as one of the most powerful tools for engaging consumers. As shoppers move through these commercial spaces, brands and retailers work tirelessl..

In today’s fast-paced, technology-driven world, malls are becoming more than just shopping destinations. They are evolving into dynamic spaces where businesses are leveraging advanced technologies to ..

In an era where online shopping is growing exponentially, physical retail stores are continuously seeking innovative ways to attract customers. Mall advertising has emerged as a powerful tool in incre..

In the ever-evolving landscape of advertising, understanding the nuances of ad frequency has become critical to achieving success, particularly in mainline media. From television to print and radio, t..

In the ever-evolving digital landscape, many have questioned the relevance and profitability of traditional media. With the rise of streaming services, social media platforms, and on-demand content, i..

In today’s ever-evolving digital landscape, traditional advertising methods are rapidly being replaced by more innovative, personalized approaches. One of the most transformative strategies gaining mo..

In the ever-evolving retail landscape, malls remain a critical hub for shopping, dining, and entertainment. As digital technologies reshape consumer behaviors, mall media offers a unique opportunity f..

The advertising landscape has undergone a significant transformation, especially in response to evolving consumer behaviors brought about by the COVID-19 pandemic. Out-of-Home (OOH) advertising and di..

In an increasingly fragmented media landscape, Out-of-Home (OOH) advertising remains a powerful tool for reaching large, captive audiences. From billboards and transit ads to digital screens in urban ..

In the fast-paced world of advertising, capturing a viewer's attention is a formidable challenge. As advertisements evolve, one key trend that continues to dominate is emotional storytelling. It's not..

In the fast-paced world of marketing, understanding consumer behavior is key to success. Mall media metrics emerge as a powerful tool, offering valuable insights that can shape marketing strategies an..

In the world of marketing, understanding the psychology of advertising is like having a secret key to unlock consumer minds. Why do consumers select one product over another? Why do some ads stick in ..

In the digital age, the Impact of Ad Films & Creatives on Consumer Behavior is undeniable. Advertisements hold the key to influencing how consumers think, feel, and act. The clever use of ad films and..

In the digital age, digital branding plays a pivotal role in influencing consumer behavior. Brands have a remarkable impact on the choices consumers make. Let's delve into how digital branding shapes ..