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Elyts Knowledge Center - connected TV advertising RSS Feed

28 Feb OTT Platforms and the New Era of Digital AD Film Distribution
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The advertising landscape has undergone a dramatic shift over the past decade. Traditional television commercials are no longer the only dominant force in video advertising. With the explosive growth ..
21 Feb Programmatic Advertising | Maximizing ROI During Live Events
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The sports media landscape is evolving rapidly, and advertisers are constantly searching for smarter ways to engage fans in real time. With live matches attracting millions of highly engaged viewers a..
07 Feb Programmatic Advertising Trends | Smarter Media Buying | AI
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Digital advertising is evolving rapidly, and programmatic advertising is leading the transformation. With artificial intelligence (AI), machine learning, and real-time data analytics, brands are now a..
03 Feb Sports Media Advertising Trends 2026 | Where Brands Should Invest
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The sports media landscape is evolving faster than ever. In 2026, advertising in sports is no longer limited to traditional television broadcasts. With the rise of digital streaming, OTT platforms, AI..
13 Dec TV Advertising Trends | Brands Winning Prime Time Audiences
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In an era dominated by digital platforms and on-demand content, television advertising has not only survived but evolved into a smarter, data-driven, and more impactful medium. In 2025, TV advertising..
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