Elyts Knowledge Center - connected TV RSS Feed

The sports media landscape is evolving rapidly, and advertisers are constantly searching for smarter ways to engage fans in real time. With live matches attracting millions of highly engaged viewers a..

Digital advertising is evolving rapidly, and programmatic advertising is leading the transformation. With artificial intelligence (AI), machine learning, and real-time data analytics, brands are now a..

The sports media landscape is evolving faster than ever. In 2026, advertising in sports is no longer limited to traditional television broadcasts. With the rise of digital streaming, OTT platforms, AI..

Traditional media is undergoing a digital transformation, and advertising agencies are at the forefront of this evolution by blending legacy platforms with modern technology.Digital Integration with T..

In an era dominated by digital platforms and on-demand content, television advertising has not only survived but evolved into a smarter, data-driven, and more impactful medium. In 2025, TV advertising..

As technology continues to evolve, mainline media is entering a transformative era. Traditional platforms like TV, radio, print, and outdoor advertising are no longer operating in isolation — they are..

In a world increasingly dominated by digital platforms, television advertising has not only survived but continues to thrive in 2025. While brands now diversify their budgets across social media, infl..

In the rapidly evolving advertising ecosystem of 2025, television is undergoing a major transformation. Far from being a relic of the past, TV is emerging as a powerful, data-driven platform that riva..

As the advertising landscape continues to evolve, mainline media remains a crucial channel for brands seeking to connect with broad audiences effectively. In 2025, advertisers face a dynamic environme..

In the ever-evolving world of advertising, television is experiencing a renaissance. Gone are the days when TV commercials were one-way messages aimed at passive viewers. The new wave of television ad..

The rise of streaming services has revolutionized the way we consume content, and along with it, the landscape of TV advertising has undergone a significant transformation. Traditional television adve..

In the evolving landscape of digital advertising, Connected TV (CTV) has emerged as a powerful medium for brands to reach their target audiences. With the rise of streaming services and smart TVs, CTV..

In an era dominated by digital marketing, social media, and streaming services, many assume that traditional TV advertising is becoming obsolete. However, television remains a powerful advertising med..

In 2025, programmatic advertising is expected to continue reshaping the way brands reach their audience, making digital advertising more efficient, automated, and data-driven. Whether you're new to th..

The advertising industry is in a constant state of evolution, driven by technological advancements and shifting consumer behaviors. Among these transformations, digital media buying has emerged as a c..