Elyts Knowledge Center - commercials RSS Feed

Sports advertising has long been a cornerstone of brand promotion, capturing the attention of millions of passionate fans worldwide. Over the past two decades, however, the landscape has dramatically ..

Television advertising continues to be a powerful medium, even in a digital-first world. The reason is simple: great storytelling still captures attention, evokes emotion, and drives consumer action. ..

Celebrity endorsements have been a cornerstone of mainline advertising for decades. From TV commercials to full-page print ads and radio jingles, brands have consistently relied on star power to build..

Television advertising continues to hold a dominant position in India’s rapidly evolving media ecosystem. Even with the explosive growth of digital platforms, Indian households maintain a deep connect..

India’s advertising industry has always been a hub of innovation, emotion, and storytelling. Over the decades, a few ad films have gone beyond selling products — they’ve connected deeply with audience..

In an age where audiences are bombarded with digital content every second, television still remains one of the most powerful mediums for emotional storytelling. TV commercials blend visual depth, soun..

In today’s saturated media landscape, capturing attention requires more than traditional advertising. Enter cinematic advertising, a growing trend where brands invest in film-quality commercials to cr..

In today’s hyper-digital era, attention is the new currency—and brands are in a constant battle to earn it. With audiences scrolling through endless streams of content, the traditional long-form adver..

In the fast-paced world of advertising, where audiences are bombarded with countless messages daily, making a lasting impression is no easy feat. One of the most powerful yet often underestimated tool..

The world of advertising in 2025 has redefined creativity, blending storytelling with cutting-edge technology to create unforgettable campaigns. From emotionally charged narratives to AI-powered visua..

Advertising has always been more than just selling products—it’s about shaping perceptions, sparking emotions, and influencing decisions. Over the decades, some ad films have transcended traditional m..

Advertising has always been about storytelling. For decades, ad films were synonymous with television commercials—those 30-second spots that captured attention between popular shows. But with the rise..

In the advertising landscape, television has always been a powerhouse of influence. From prime-time shows to sporting events, TV commercials have historically shaped consumer behavior on a massive sca..

In today’s hyper-competitive digital marketplace, creativity and innovation are the driving forces behind impactful advertising. One of the biggest game-changers in recent years has been the use of 3D..

The advertising industry is witnessing a groundbreaking shift, thanks to Artificial Intelligence (AI) and Computer-Generated Imagery (CGI). Both technologies are no longer futuristic concepts but acti..

In the fast-paced world of advertising, not all commercials become memorable. While some fade into the background, others transform into iconic ad films that live in people’s minds for years. What mak..

In today’s competitive market, brands are constantly seeking ways to connect with consumers on a deeper level. While digital platforms dominate conversations, mainline media advertising—television, pr..

In today’s fragmented media landscape, brands no longer rely on a single screen to connect with audiences. Consumers switch seamlessly between television, OTT platforms, and social media, making cross..

In today’s fast-paced digital era, advertising has moved beyond traditional storytelling. Brands are no longer limited to live-action shoots or simple visuals — they are harnessing the power of animat..

In today’s fast-paced digital landscape, audience attention spans are shrinking, and brands are quickly adapting to this change. The rise of short-form ad films, particularly 15-second creative commer..

Mainline media has always been a cornerstone of advertising, shaping consumer perceptions and driving large-scale brand awareness long before the digital boom. From iconic print spreads to unforgettab..

In the cluttered world of advertising, humor has become a powerful tool to break through the noise. From quirky one-liners to laugh-out-loud sketches, humor not only entertains but also creates an emo..

In today’s media-saturated landscape, creating an ad film that cuts through the noise requires more than a clever idea — it demands a meticulous creative process. From the initial spark of a concept t..

In the fast-moving consumer goods (FMCG) sector, trust and brand familiarity are essential drivers of consumer choice. While digital channels have gained prominence, mainline media—such as television,..

In a world dominated by smartphones, social platforms, and programmatic advertising, it’s easy to assume traditional or mainline media is fading into obscurity. But despite the digital boom, mainline ..

In 2025, television remains a cornerstone of mainline media advertising, blending its traditional influence with modern digital integration. Despite the rapid growth of digital platforms, television c..

In a world dominated by digital clicks and influencer reels, mainline media made a powerful comeback in 2025. Traditional platforms like television, newspapers, and outdoor advertising proved that gre..

The advertising world is evolving at a breakneck pace, and ad film production is right at the center of this revolution. In 2025, marketers and creatives are embracing tech-forward storytelling, immer..

In the age of digital marketing, it’s easy to overlook the sheer power of mainline media. Yet, some of the most memorable and effective advertising campaigns in India have leveraged traditional platfo..

In the fast-evolving media landscape of 2025, marketers are constantly weighing the effectiveness of traditional mainline formats like print ads and TV commercials. Both channels have stood the test o..

In the ever-evolving world of marketing, the term Mainline Media refers to traditional advertising channels that have been at the core of brand communication for decades. These platforms include telev..

In the fast-paced world of marketing and media, timing can be everything. One of the most coveted opportunities for advertisers and content creators is securing a prime-time television slot. Airing be..

Television advertising is far from fading. In fact, in 2025, it’s evolving faster than ever—powered by data, technology, and changing viewer behaviors. As marketers recalibrate their strategies to mee..

In the ever-evolving landscape of advertising, sports media stands out as one of the most powerful platforms for brand storytelling. From captivating TV commercials to immersive digital experiences, s..

In today’s digital-first world, brands are constantly exploring new-age advertising platforms to connect with consumers. Yet, despite the rise of digital and social media, Fast-Moving Consumer Goods (..

In today's digital-first marketing landscape, mainline media channels like Print, Radio, and TV still hold significant power when it comes to building brand trust, reaching mass audiences, and creatin..

In today’s digital-first era, many brands are shifting focus to online advertising. However, mainline media — which includes traditional platforms such as television, radio, print (newspapers and maga..

In the rapidly evolving world of visual marketing, businesses are constantly faced with a crucial decision—Should we create an ad film or opt for a digital video ad? While both mediums share the goal ..

In today’s digital age, visual storytelling has evolved dramatically, and at the heart of this transformation lies Visual Effects (VFX). In the realm of advertising, where attention spans are short an..

Advertising has always played a powerful role in shaping how consumers perceive brands. While some ads merely promote products, a few standout ad films go further—they transform public perception, red..

Ad films, or television commercials, are more than just sales pitches—they're miniature cinematic experiences. The best of them tell compelling stories, evoke deep emotions, and leave a lasting impres..

Creating a compelling ad film is a multi-faceted process that requires collaboration across various departments and stages of production. From the inception of an idea to the final cut, every step in ..

In today’s digital age, brands often gravitate toward online platforms to capture audience attention. However, mainline media—comprising traditional channels like television, radio, print, and outdoor..

As we step into 2025, the landscape of mainline media continues to evolve, shaped by technological advancements, shifting audience behaviors, and the growing demand for personalized and impactful mess..

In the ever-evolving world of sports media, the choices for viewing or advertising are no longer limited to traditional television. With the rise of Over-the-Top (OTT) platforms and the enduring appea..

In the fast-paced world of advertising, where consumers are bombarded with thousands of messages daily, creative storytelling has emerged as a key differentiator—especially in mainline media. Traditio..

In the ever-evolving world of advertising, certain campaigns stand out not just for their creative brilliance but for their profound impact on consumer behavior. These iconic mainline media campaigns,..

In a digital-first world, it's easy to underestimate the power of traditional media. However, mainline media campaigns—those that use platforms like television, radio, print, and outdoor advertising—c..

In the ever-dynamic world of advertising, animation has emerged as a game-changer. From quirky 2D characters to immersive 3D visual narratives, animation in ad films has undergone a remarkable transfo..

In the fast-paced world of advertising, few mediums captivate audiences quite like a cinematic ad film. These are not just commercials—they are visual stories that blend creativity, strategy, and high..

In an era dominated by Netflix, Amazon Prime, Disney+, and other streaming giants, the traditional television commercial is undergoing a dramatic transformation. The rise of digital platforms has not ..

In today’s fast-paced digital world, businesses are constantly seeking new ways to engage consumers. One of the most significant shifts in advertising is the transition from traditional video commerci..

In the fast-paced world of advertising, brands are constantly looking for ways to capture and retain the audience's attention. One of the most effective methods in recent years has been advertising du..

In today’s dynamic advertising landscape, personalization has become a key strategy for brands aiming to captivate their audience. With the rise of artificial intelligence (AI), TV commercials are evo..

The advertising industry is undergoing a seismic shift with the rise of artificial intelligence (AI). AI-generated commercials are transforming how brands connect with consumers, offering unprecedente..

In the fast-evolving world of advertising, brands are constantly seeking innovative ways to captivate their audience and leave a lasting impression. One of the most powerful tools in modern advertisin..

In today’s fast-paced digital landscape, capturing consumer attention is more challenging than ever. Traditional advertising methods, filled with overt promotions and direct sales pitches, often fail ..

In today’s digital age, businesses have a multitude of advertising channels to choose from, ranging from social media and influencer marketing to pay-per-click (PPC) campaigns. However, traditional pr..

In the digital age, where social media and online advertising dominate marketing strategies, television advertising continues to hold a unique and irreplaceable position in brand promotion. While digi..

The television advertising industry is undergoing a radical transformation, thanks to the rapid advancements in artificial intelligence (AI). From scriptwriting to post-production, AI is streamlining ..