Elyts Knowledge Center - brand marketing RSS Feed

Ad films are one of the most powerful tools for building brand identity, influencing consumer behavior, and driving long-term recall. However, many brands invest heavily in production yet fail to achi..

Ad films are more than just short videos promoting a brand—they are carefully crafted stories designed to engage audiences and drive results. But what goes into creating a high-impact ad film? In this..

In today’s competitive marketing landscape, brands face a critical choice: invest in traditional ad films or focus on digital creatives. Both have unique advantages, but understanding which approach d..

In today’s crowded advertising landscape, grabbing consumer attention is more challenging than ever. Brands that succeed in creating memorable impressions understand that creativity in ad films is not..

In the fiercely competitive world of advertising, where consumers are bombarded with content across multiple platforms, the success of an ad film often depends on how visually compelling it is. Cinema..

In today’s competitive marketing landscape, connecting with audiences on a personal and emotional level is more important than ever. Ad films have emerged as a powerful tool for brands to achieve this..

In today’s hyper-competitive digital landscape, businesses often face a critical marketing dilemma: Should they focus on performance marketing or invest in brand marketing? While both approaches serve..

In an era dominated by digital channels, mainline media—TV, radio, and print—continues to hold a strategic place in brand advertising. While digital platforms offer precision targeting and instant ana..

High-budget campaigns require meticulous planning and execution to ensure that every advertising dollar delivers maximum return on investment (ROI). Mainline media—TV, radio, and print—remains a corne..

In today’s highly competitive market, brands cannot rely on standard advertising to make an impact. AD films have evolved from mere promotional videos into powerful storytelling tools that influence c..

In today’s hyper-competitive market, brands don’t have the luxury of slow adoption. Consumers expect clarity, excitement, and trust—immediately. This is where AD films step in as one of the most power..

In a digital world overflowing with content, brands are in a constant battle for consumer attention. Yet amid all the noise, one timeless tool continues to stand out — storytelling. Whether it’s a 6-s..

A high-impact TV commercial isn’t just a 20–30 second visual; it’s the product of weeks—sometimes months—of creative strategy, rigorous planning, and flawless execution. While viewers see the final po..

Celebrity endorsements have been a cornerstone of mainline advertising for decades. From TV commercials to full-page print ads and radio jingles, brands have consistently relied on star power to build..

Television advertising continues to hold a dominant position in India’s rapidly evolving media ecosystem. Even with the explosive growth of digital platforms, Indian households maintain a deep connect..

In recent years, mall media advertising has emerged as a key channel for luxury brands to connect with high-value consumers. While traditional media like TV, print, and digital advertising remain impo..

Out-of-Home (OOH) advertising is experiencing a strong resurgence in 2025. After years of digital saturation, brands are rediscovering the power of physical presence—enhanced by digital innovation, re..

In today’s fast-paced world, where consumers are constantly bombarded with digital noise, Out-of-Home (OOH) advertising has re-emerged as a powerful medium that connects brands with audiences in the p..

In the world of advertising, every successful campaign begins long before the camera starts rolling. It starts with an idea — a spark of creativity that connects brand values with audience emotions. T..

In India’s fast-evolving advertising landscape, mainline media continues to play a dominant role in shaping brand visibility and consumer trust. Television, print, radio, outdoor, and cinema advertisi..

Mainline media—TV, print, radio, and outdoor—remains one of the most powerful marketing channels, especially for building large-scale brand awareness and trust. However, many brands fail to get maximu..

Choosing the right mainline media channel is crucial for brands aiming to make a strong impact in a competitive advertising environment. While digital platforms continue to grow, traditional media cha..

Out-of-Home (OOH) advertising continues to evolve as one of the most effective ways for brands to engage audiences in real-world environments. Among the most impactful formats are mall media and airpo..

In today’s fast-paced digital world, consumers are constantly bombarded with information, making it increasingly difficult for brands to stand out. Amidst the noise, visual storytelling has emerged as..

As brands navigate the dynamic advertising landscape of 2025, understanding the costs associated with mainline media—TV, print, and radio—remains critical. Despite the dominance of digital platforms, ..

In 2025, mainline media advertising reaffirmed its dominance by proving that television, print, radio, and outdoor campaigns still hold unmatched storytelling power. As digital media continues to evol..

In an age dominated by digital marketing, Mall Media continues to prove its strength as a powerful and high-impact advertising channel in 2025. With increasing footfalls, immersive experiences, and hi..

Outdoor advertising, or Out-of-Home (OOH) media, has long been a staple in brand marketing. From towering billboards on highways to interactive transit ads in metro stations, OOH media is omnipresent,..

Selecting the right advertising agency is a critical decision for any brand. The agency you partner with will influence your brand messaging, campaigns, and overall market success. However, many brand..

In today’s crowded advertising landscape, simply promoting a product is no longer enough. Consumers are bombarded with marketing messages daily, and only those that resonate emotionally can truly capt..

In the ever-changing advertising world, brands constantly look for ways to grab consumer attention and build credibility. Celebrity endorsements have long been one of the most powerful tools in ad fil..

Ad films are no longer just about showcasing a product; they are about sparking conversations, creating emotional connections, and leaving a lasting impact. In today’s digital-first world, where atten..

In today’s fast-paced digital world, brands and agencies aim not just to capture attention but to create ad films that are widely shared and remembered. A viral ad film can amplify brand awareness, dr..

In the fast-evolving world of marketing, 2025 has marked a significant shift in how brands choose their advertising partners. While global advertising giants continue to dominate the market, a growing..

In today’s fast-paced digital-first world, many marketers assume that traditional media channels like radio have lost their relevance. However, the reality tells a different story. Radio advertising c..

In today’s crowded digital space, grabbing consumer attention is more challenging than ever. Brands are no longer satisfied with traditional advertising formats; they are turning towards cinematic sto..

In the ever-evolving world of advertising, celebrity endorsements have been a long-standing strategy for brands to gain attention, trust, and instant recognition. From film stars and athletes to influ..

In 2025, the world of brand storytelling is evolving faster than ever. Businesses are constantly seeking the most impactful ways to capture audience attention, build emotional connections, and drive m..

Luxury brands operate in a world of exclusivity, prestige, and timeless appeal. Unlike mass-market products, these brands cater to a niche audience that values experience, heritage, and status as much..

Shopping malls are more than just retail spaces—they are dynamic environments where brands can create immersive, high-impact advertising experiences. Mall media has emerged as a powerful channel for b..

Mall media has emerged as a powerful channel for retail brands aiming to influence consumers right at the point of purchase. With high footfall, long dwell times, and a captive audience, malls provide..

In the ever-evolving marketing landscape of 2025, brands are constantly seeking the most effective ways to capture audience attention and drive engagement. Two prominent formats—Ad Films and Digital C..

In 2025, the world of advertising films is undergoing a dynamic transformation. As consumer behaviors evolve and technology advances, brands must stay ahead of the curve to remain relevant. From immer..

In the ever-evolving world of marketing, businesses constantly face the crucial decision: should they build an in-house marketing team or hire an external advertising agency? Each approach has its uni..

In 2025, choosing the right advertising agency is more than just a partnership — it’s a strategic decision that shapes your brand’s future. With changing consumer behaviors, evolving digital trends, a..

In the ever-evolving world of advertising, one strategy that has consistently captured public attention is celebrity endorsements. From Bollywood stars to cricket legends, celebrities have long been t..

The advertising landscape is undergoing rapid transformation, and ad film production is at the forefront of this evolution. As we head through 2025, brands are rethinking how they tell stories, engage..

In an era dominated by digital media, it’s easy to overlook the power of traditional advertising platforms. Yet, mall advertising continues to deliver impressive results—especially for fashion and lif..

In a world dominated by digital ads and social media promotions, Out-of-Home (OOH) media continues to be a powerful, effective, and often underrated marketing channel. From bustling billboards to eye-..

In today’s digital-first era, many brands are shifting focus to online advertising. However, mainline media — which includes traditional platforms such as television, radio, print (newspapers and maga..

In the rapidly evolving world of visual marketing, businesses are constantly faced with a crucial decision—Should we create an ad film or opt for a digital video ad? While both mediums share the goal ..

In today’s competitive market, luxury brands demand more than just traditional advertising. They require a distinct approach that captures exclusivity, craftsmanship, and an aspirational lifestyle. Th..

In the ever-evolving landscape of marketing, one strategy has proven time and again to deliver high-impact results—sponsorship in sports media. With billions of viewers tuning in to live sporting ev..

In 2025, sports media continues to be a powerhouse for brand engagement, offering unparalleled access to passionate, loyal, and highly active audiences. As fan behavior evolves with digital trends and..

In today’s fast-paced digital world, it’s easy to overlook the power of traditional advertising. However, mainline media campaigns—which include television, radio, print, and outdoor ads—remain a corn..

In today’s hyper-connected world, traditional advertising methods are no longer enough to capture consumer attention. As digital technology continues to evolve, Digital Out-of-Home (DOOH) advertising ..

In a world dominated by visual content and shrinking attention spans, ad films have emerged as one of the most powerful tools in a brand's marketing arsenal. These short yet impactful videos do more t..

India is not just a nation of cricket lovers anymore. With a rising appetite for diverse sports like kabaddi, football, badminton, and wrestling, sports media advertising in India has entered a golden..

In today’s hyper-connected world, brands are constantly seeking impactful platforms to engage their audience. One arena that has proven to be a game-changer is sports media. From television broadcasts..

In today’s digital age, brands often gravitate toward online platforms to capture audience attention. However, mainline media—comprising traditional channels like television, radio, print, and outdoor..