Elyts Knowledge Center - brand marketing RSS Feed

In the ever-changing advertising world, brands constantly look for ways to grab consumer attention and build credibility. Celebrity endorsements have long been one of the most powerful tools in ad fil..

Ad films are no longer just about showcasing a product; they are about sparking conversations, creating emotional connections, and leaving a lasting impact. In today’s digital-first world, where atten..

In today’s fast-paced digital world, brands and agencies aim not just to capture attention but to create ad films that are widely shared and remembered. A viral ad film can amplify brand awareness, dr..

In the fast-evolving world of marketing, 2025 has marked a significant shift in how brands choose their advertising partners. While global advertising giants continue to dominate the market, a growing..

In today’s fast-paced digital-first world, many marketers assume that traditional media channels like radio have lost their relevance. However, the reality tells a different story. Radio advertising c..

In today’s crowded digital space, grabbing consumer attention is more challenging than ever. Brands are no longer satisfied with traditional advertising formats; they are turning towards cinematic sto..

In the ever-evolving world of advertising, celebrity endorsements have been a long-standing strategy for brands to gain attention, trust, and instant recognition. From film stars and athletes to influ..

In 2025, the world of brand storytelling is evolving faster than ever. Businesses are constantly seeking the most impactful ways to capture audience attention, build emotional connections, and drive m..

Luxury brands operate in a world of exclusivity, prestige, and timeless appeal. Unlike mass-market products, these brands cater to a niche audience that values experience, heritage, and status as much..

Shopping malls are more than just retail spaces—they are dynamic environments where brands can create immersive, high-impact advertising experiences. Mall media has emerged as a powerful channel for b..

Mall media has emerged as a powerful channel for retail brands aiming to influence consumers right at the point of purchase. With high footfall, long dwell times, and a captive audience, malls provide..

In the ever-evolving marketing landscape of 2025, brands are constantly seeking the most effective ways to capture audience attention and drive engagement. Two prominent formats—Ad Films and Digital C..

In 2025, the world of advertising films is undergoing a dynamic transformation. As consumer behaviors evolve and technology advances, brands must stay ahead of the curve to remain relevant. From immer..

In the ever-evolving world of marketing, businesses constantly face the crucial decision: should they build an in-house marketing team or hire an external advertising agency? Each approach has its uni..

In 2025, choosing the right advertising agency is more than just a partnership — it’s a strategic decision that shapes your brand’s future. With changing consumer behaviors, evolving digital trends, a..

In the ever-evolving world of advertising, one strategy that has consistently captured public attention is celebrity endorsements. From Bollywood stars to cricket legends, celebrities have long been t..

The advertising landscape is undergoing rapid transformation, and ad film production is at the forefront of this evolution. As we head through 2025, brands are rethinking how they tell stories, engage..

In an era dominated by digital media, it’s easy to overlook the power of traditional advertising platforms. Yet, mall advertising continues to deliver impressive results—especially for fashion and lif..

In a world dominated by digital ads and social media promotions, Out-of-Home (OOH) media continues to be a powerful, effective, and often underrated marketing channel. From bustling billboards to eye-..

In today’s digital-first era, many brands are shifting focus to online advertising. However, mainline media — which includes traditional platforms such as television, radio, print (newspapers and maga..

In the rapidly evolving world of visual marketing, businesses are constantly faced with a crucial decision—Should we create an ad film or opt for a digital video ad? While both mediums share the goal ..

In today’s competitive market, luxury brands demand more than just traditional advertising. They require a distinct approach that captures exclusivity, craftsmanship, and an aspirational lifestyle. Th..

In the ever-evolving landscape of marketing, one strategy has proven time and again to deliver high-impact results—sponsorship in sports media. With billions of viewers tuning in to live sporting ev..

In 2025, sports media continues to be a powerhouse for brand engagement, offering unparalleled access to passionate, loyal, and highly active audiences. As fan behavior evolves with digital trends and..

In today’s fast-paced digital world, it’s easy to overlook the power of traditional advertising. However, mainline media campaigns—which include television, radio, print, and outdoor ads—remain a corn..

In today’s hyper-connected world, traditional advertising methods are no longer enough to capture consumer attention. As digital technology continues to evolve, Digital Out-of-Home (DOOH) advertising ..

In a world dominated by visual content and shrinking attention spans, ad films have emerged as one of the most powerful tools in a brand's marketing arsenal. These short yet impactful videos do more t..

India is not just a nation of cricket lovers anymore. With a rising appetite for diverse sports like kabaddi, football, badminton, and wrestling, sports media advertising in India has entered a golden..

In today’s hyper-connected world, brands are constantly seeking impactful platforms to engage their audience. One arena that has proven to be a game-changer is sports media. From television broadcasts..

In today’s digital age, brands often gravitate toward online platforms to capture audience attention. However, mainline media—comprising traditional channels like television, radio, print, and outdoor..

In the fast-evolving world of sports media, advertisers are constantly weighing two powerful options—sponsorship and spot buys. Both strategies offer unique advantages, but choosing the right one depe..

In today's highly competitive advertising landscape, brands are constantly searching for platforms that offer massive reach, high engagement, and strong emotional connections with audiences. Sports me..

In an era dominated by smartphones, social media algorithms, and on-demand content, the relevance of traditional or mainline media is often questioned. However, despite the rapid evolution of digita..

In today’s fragmented media landscape, brands have countless ways to reach consumers. Yet, despite the rise of digital platforms, mainline media advertising remains a cornerstone of effective brand co..

In the ever-evolving landscape of advertising, mainline media remains a powerful channel for brands seeking mass reach and brand credibility. From TV and radio to print newspapers and magazines, these..

In today's competitive market, brands constantly seek innovative ways to stand out and capture consumer attention. One highly effective yet often overlooked strategy is lift lobby advertising. With hi..

In today's fast-paced digital landscape, businesses are continuously looking for innovative ways to engage with their audiences. Live event broadcasting has emerged as a powerful tool for brands to ex..

In the digital age, where social media and online advertising dominate marketing strategies, television advertising continues to hold a unique and irreplaceable position in brand promotion. While digi..

Metro advertising has become a powerful tool for brands seeking extensive visibility and engagement with their target audiences. With millions of commuters using metro services daily, this advertising..

In the ever-evolving digital landscape, brands must constantly innovate to capture consumer attention. Traditional advertising methods no longer suffice, as digital ad creatives have emerged as the dr..

In the fast-paced world of digital marketing, storytelling has become the cornerstone of successful advertising. Among the most effective methods is cinematic ad storytelling, which leverages film tec..

In the evolving landscape of digital advertising, Connected TV (CTV) has emerged as a powerful medium for brands to reach their target audiences. With the rise of streaming services and smart TVs, CTV..

In the dynamic world of advertising, storytelling has emerged as a powerful tool to captivate audiences and create lasting impressions. TV commercials, in particular, leverage the art of storytelling ..

In the dynamic world of advertising, brands are constantly seeking innovative ways to capture the attention of their audience. One of the most effective and engaging methods is the use of animation in..

In the ever-evolving landscape of brand marketing, athlete endorsements have emerged as one of the most effective strategies for businesses to enhance their visibility, credibility, and consumer trust..

Mall display ads are a powerful marketing tool for businesses looking to capture consumer attention in high-traffic retail environments. With thousands of shoppers passing by daily, a well-designed ma..

In the competitive world of marketing, brands are constantly looking for innovative ways to capture attention and enhance their visibility. Stadium advertising is one such powerful strategy that provi..

Stadium sponsorships have long been a powerful marketing tool for brands seeking visibility, credibility, and direct engagement with large audiences. In recent years, the impact of these sponsorships ..

In the fast-paced world of advertising, storytelling has emerged as a crucial element in the success of TV commercials. A well-crafted narrative has the power to engage audiences, evoke emotions, and ..

In today's fast-evolving digital landscape, brands are constantly seeking innovative ways to engage consumers and create memorable experiences. One of the most exciting advancements in advertising is ..

In a world where digital marketing dominates, print advertisements still hold a significant place in brand promotion. One of the most effective ways to capture audience attention and create a lasting ..

In today’s fast-paced digital world, consumers are bombarded with advertisements every day. With the sheer volume of content competing for attention, brands must find a way to stand out and make a las..

In today’s competitive market, small brands are constantly on the lookout for cost-effective ways to grow their presence and build relationships with their target audience. One strategy that often goe..

In the ever-evolving world of marketing, businesses are constantly on the lookout for unique, high-impact advertising platforms that offer a blend of visibility, engagement, and cost-effectiveness. Fo..

Primetime television remains one of the most effective platforms for reaching a broad audience, offering businesses the opportunity to create ads that captivate and leave a lasting impression. With mi..

In today’s competitive landscape, brands are continuously seeking innovative ways to connect with their target audience. One strategy that has gained significant traction is mall event sponsorships. M..

In the fast-paced world of advertising, capturing attention and leaving a lasting impression is more challenging than ever. Amid this competition, animated commercials have emerged as a powerhouse, wi..

In today’s competitive marketing landscape, brand exposure is one of the most valuable assets a business can cultivate. Whether you're a startup looking to make your mark or an established enterprise ..

Out of Home (OOH) advertising has been an essential part of the marketing landscape for decades, from billboards towering over busy highways to captivating digital displays in bustling city squares. A..

Creating a successful ad film is both an art and a science. To grab attention, convey a clear message, and leave a lasting impression, your ad must have a creative concept that resonates with your tar..