Elyts Knowledge Center - advertising trends 2025 RSS Feed

In today’s cluttered advertising landscape, where brands are competing for every second of consumer attention, minimalism in advertising films has emerged as a powerful creative strategy. Instead of o..

In today’s fast-paced digital era, advertising has moved beyond traditional storytelling. Brands are no longer limited to live-action shoots or simple visuals — they are harnessing the power of animat..

In today’s fast-paced digital landscape, audience attention spans are shrinking, and brands are quickly adapting to this change. The rise of short-form ad films, particularly 15-second creative commer..

In today’s competitive advertising world, where audiences are bombarded with countless messages daily, storytelling in ad films has emerged as one of the most powerful tools for brands. Instead of foc..

Advertising films, or AD films, have long been one of the most powerful storytelling tools for brands. In 2025, the industry is experiencing a transformation driven by new technologies, consumer behav..

In 2025, Artificial Intelligence (AI) has moved from being a futuristic concept to becoming the beating heart of mall media advertising. Shopping malls—once dependent solely on static billboards, bann..

Out-of-Home (OOH) advertising has entered a new golden era in 2025, driven by technological innovation, interactive engagement, and data-driven targeting. From 3D billboards to augmented reality activ..

In 2025, transit media has emerged as one of the most powerful and effective Out-of-Home (OOH) advertising channels, gaining the attention of brands, agencies, and marketers worldwide. From buses and ..

In today’s competitive landscape, businesses face a crucial decision: should they invest in traditional mainline media or focus on data-driven performance marketing? Both approaches come with unique s..

The advertising world is undergoing a seismic shift as the once-separate worlds of mainline media and programmatic buying collide to form a powerful hybrid model. Traditional advertising mediums like ..

In 2025, the advertising landscape continues to evolve, shaped by rapid technological advancements and shifting consumer preferences. Among the most debated comparisons is that between Mainline TV adv..

As the media landscape continues to evolve in 2025, the debate between mainline and digital media for brand building has become more complex than ever. While digital media offers instant access and me..

As consumer awareness around environmental issues grows, brands are under increasing pressure to adopt sustainable practices in every aspect of their marketing. Mall media advertising—once dominated b..

In 2025, urban centers across the globe are experiencing a digital renaissance, and at the heart of this transformation stands the ever-evolving digital billboard. As technology continues to reshape t..

In a world dominated by digital screens and endless scrolling, Out-of-Home (OOH) media has made a powerful comeback in 2025. Far from being a traditional format, OOH has evolved into a dynamic, data-d..

In 2025, the advertising world is witnessing an extraordinary shift, thanks to the integration of artificial intelligence (AI) into creative workflows. Advertising agencies are no longer relying solel..

In 2025, the advertising landscape is undergoing a significant transformation, and one of the most noticeable shifts is the rise in popularity of boutique advertising agencies. While large full-servic..

The advertising world is undergoing rapid transformation. As we move into 2025, full-service advertising agencies are no longer just creative powerhouses—they are becoming data-driven, tech-savvy, and..

In 2025, the advertising landscape is experiencing a powerful shift. Brands are no longer choosing between traditional formats — they’re blending them. Out-of-Home (OOH) and mainline media, once treat..

In an era where podcasts, music streaming, and digital-first content dominate audience attention, the question often arises—is radio still relevant? Surprisingly, the answer in 2025 is a resounding ye..

In the ever-evolving marketing landscape of India, Tier-2 and Tier-3 brands are making a decisive return to mainline advertising, breaking away from the earlier digital-only strategy. While digital ma..

In an era dominated by digital-first strategies, many Fast-Moving Consumer Goods (FMCG) brands are making a surprising yet strategic shift—reinvesting in mainline media. While digital advertising offe..

In 2025, mall advertising is enjoying a powerful resurgence. As traditional media channels evolve and digital spaces become increasingly saturated, brands are turning to high-footfall, immersive envir..

In today’s hyper-connected society, where consumers spend hours glued to smartphones and digital screens, it's easy to assume that traditional media like Out-of-Home (OOH) advertising might be losing ..

In 2025, the advertising landscape is driven by two powerful forces: data analytics and consumer psychology. Together, these tools are helping advertising agencies decode human behavior and deliver pe..

As sustainability becomes a global imperative, the advertising industry is undergoing a significant transformation. In 2025, advertising agencies are no longer just storytellers—they are changemakers ..

In 2025, the advertising industry is undergoing a creative renaissance, with ad film production at the forefront of this transformation. As consumer behavior shifts and technology advances, brands are..

In today’s hyper-competitive digital landscape, brands are increasingly drawn to performance-based advertising agencies. These agencies promise measurable results—whether it's leads, clicks, conversio..

In today’s hyper-competitive advertising landscape, visuals alone are no longer enough. The rise of immersive brand storytelling has pushed sound and music to the forefront of ad film production. Whet..

In the ever-evolving world of advertising, one strategy that has consistently captured public attention is celebrity endorsements. From Bollywood stars to cricket legends, celebrities have long been t..

In today’s fiercely competitive retail and advertising environment, brands are constantly seeking ways to connect with their target audiences in meaningful, immediate, and location-specific ways. One ..

As the digital landscape becomes increasingly complex, brands in 2025 must adopt a seamless and unified approach to marketing: omnichannel advertising. With consumers engaging across platforms—website..

The advertising landscape is undergoing rapid transformation, and ad film production is at the forefront of this evolution. As we head through 2025, brands are rethinking how they tell stories, engage..

In the rapidly evolving marketing landscape, brands are no longer relying solely on traditional or digital channels—they're fusing the best of both worlds. Integrating mainline media (like television,..

In the evolving landscape of advertising, transit media has emerged as a powerful channel, especially in urban cities where consumer attention is increasingly fragmented. From buses and trains to auto..

Out-of-Home (OOH) advertising continues to evolve rapidly, blending creativity with technology to capture the attention of consumers on the go. As we move further into 2025, brands and marketers need ..

In the ever-evolving world of media consumption, brands face a pivotal question: Where should we invest our advertising dollars—Live Sports Broadcasting or OTT Streaming? Both platforms offer unique o..

As the advertising landscape continues to evolve, mainline media remains a crucial channel for brands seeking to connect with broad audiences effectively. In 2025, advertisers face a dynamic environme..

In the ever-evolving Indian advertising landscape, mainline media continues to be a powerful tool for brands to connect with mass audiences. Even with the rapid rise of digital channels, traditional p..

In today’s evolving marketing landscape, brands are constantly seeking innovative strategies to increase visibility and connect with their target audience. Two powerful mediums—Mall Branding and Digit..

In today's competitive marketing landscape, brands are constantly seeking innovative ways to reach their audience effectively. While digital advertising channels like social media, search, and email c..

In an age where digital marketing dominates, one format continues to hold its ground—and evolve: Digital Out-of-Home (DOOH) advertising. From glowing billboards in Times Square to dynamic displays in ..

Ad filmmaking in 2025 is undergoing a transformative shift. From the way stories are conceptualized to how they’re delivered to audiences, the evolution is fast-paced, immersive, and driven by technol..

In today’s hyper-connected world, sports media advertising has become one of the most powerful tools for brands aiming to captivate, connect, and convert passionate audiences. Whether it’s during a li..

In an era dominated by smartphones, social media algorithms, and on-demand content, the relevance of traditional or mainline media is often questioned. However, despite the rapid evolution of digita..

In recent years, the media landscape has undergone a seismic shift. Traditional broadcasting is no longer the only game in town. The emergence of Over-The-Top (OTT) platforms has revolutionized how vi..

In the fast-evolving world of digital marketing, programmatic advertising is quickly becoming the dominant force reshaping how brands reach their audiences. With the ability to automate the buying and..

In an increasingly digital world, many marketers and business owners are questioning whether print advertising still holds value in 2025. While digital marketing strategies continue to dominate, print..

In 2025, Artificial Intelligence (AI) continues to revolutionize industries worldwide, and digital billboard advertising is no exception. AI-driven innovations are enhancing the way brands engage with..

In today’s fast-paced digital landscape, businesses must ensure they partner with a full-service advertising agency that can deliver measurable results. With the rapid evolution of technology, consume..

In 2025, the digital advertising landscape has evolved rapidly, making viral campaigns more sophisticated than ever. With AI-driven insights, immersive experiences, and hyper-personalized storytelling..

The advertising industry is evolving rapidly, and 2025 is set to bring exciting trends that will redefine how brands engage with their audiences. Creative ad agencies are at the forefront of these cha..

In 2025, storytelling has emerged as the driving force behind the evolution of advertising films. With consumers becoming increasingly resistant to traditional marketing tactics, brands are leveraging..

In the ever-evolving world of digital marketing, many brands are focusing their efforts on online strategies. However, transit advertising remains a powerful and effective tool for brand visibility. F..

In 2025, AI-powered digital billboards are transforming the advertising landscape, bringing unprecedented levels of personalization, engagement, and efficiency. These intelligent billboards are redefi..

In 2025, the advertising landscape continues to evolve rapidly, driven by advancements in technology, data analytics, and creative storytelling. The world’s most successful advertising agencies have a..

Billboard advertising has been a staple of marketing strategies for decades, capturing the attention of commuters and pedestrians alike. However, with the rise of digital technology, traditional billb..

In the ever-evolving world of advertising, businesses are constantly searching for innovative ways to stay ahead of the competition. A full-service advertising agency offers a comprehensive suite of s..

In an era where digital content dominates, TV commercials remain a powerful medium for brand storytelling and audience engagement. However, the landscape of television advertising is rapidly evolving...

In the ever-evolving digital landscape, where online marketing dominates the advertising industry, one might wonder: Is print advertising still relevant in 2025? Despite the rise of digital platforms,..