Elyts Knowledge Center - advertising trend RSS Feed
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The advertising industry is evolving at a breakneck pace,
and 2025 is set to be a transformative year for agencies worldwide. Driven by
technology, shifting consumer behavior, and an ever-expanding di..
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In the ever-evolving landscape of advertising, where every
brand is vying for attention, award-winning ad films emerge as
benchmarks of creativity, storytelling, and emotional impact. These cinematic
..
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In 2025, celebrity endorsements remain a potent tool for
brand storytelling in ad films, especially in a culturally diverse and
emotionally driven market like India. But as consumer behavior evolves a..
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India is a land of linguistic richness, boasting 22
officially recognized languages and hundreds of dialects across its vast
geography. This cultural diversity presents a unique challenge—and a
signif..
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The advertising landscape is undergoing rapid
transformation, and ad film production is at the forefront of this evolution.
As we head through 2025, brands are rethinking how they tell stories, engage..
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In India, sports is more than just entertainment—it's an
emotion. With cricket as a near-religion and emerging interest in sports like
football, kabaddi, and badminton, the role of sports media has tr..
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As India experiences rapid digitalization, the relevance of
mainline media—such as newspapers, radio, and television—continues to hold
strong, particularly in rural and tier-2 markets. These markets r..
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In the rapidly evolving marketing landscape, brands are no
longer relying solely on traditional or digital channels—they're fusing the
best of both worlds. Integrating mainline media (like television,..
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In a digital-first world, mainline media like TV and
Print still command considerable attention and budgets. But in 2025, brands
are laser-focused on ROI—Return on Investment—more than ever. So, the
p..
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In an era dominated by digital touchpoints, physical retail
still holds unmatched value—especially within the bustling environment of
shopping malls. Retail advertising inside malls offers brands the ..
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In a landscape where consumer attention is fragmented and
digital fatigue is on the rise, mall media emerges as a compelling tool for
brands aiming to connect with audiences in a focused, high-impact ..
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In an era where climate change and environmental
responsibility dominate public discourse, the advertising world is not far
behind. Outdoor advertising, often known as Out-of-Home (OOH) media, is
unde..
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In an era where personalization drives consumer engagement,
geo-targeted Out-of-Home (OOH) advertising is emerging as a powerful tool for
localized marketing. Brands are increasingly moving beyond gen..
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In an era dominated by digital noise, Out-of-Home (OOH)
media is quietly reclaiming its power and presence. As the advertising
world grapples with digital fatigue, privacy concerns, and oversaturation..
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In the evolving landscape of advertising, transit media
has emerged as a powerful channel, especially in urban cities where
consumer attention is increasingly fragmented. From buses and trains to
auto..
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Billboards have long been a cornerstone of out-of-home (OOH)
advertising, offering brands the opportunity to reach large audiences in
high-traffic areas. But in today’s saturated media landscape, stan..
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Out-of-Home (OOH) advertising has undergone a radical
transformation over the past few years. As we step deeper into 2025, the
industry is riding a wave of digital innovation, sustainability, and
data..
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India’s sports broadcasting landscape is undergoing a
transformative shift. Once dominated by national-level sports channels in
English and Hindi, the spotlight is now on regional sports channels.
Fro..
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In an age of digital saturation and ad fatigue, brands are
seeking new ways to cut through the noise. One emerging trend making waves is interactive
mall media—a dynamic advertising approach that tran..
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In the evolving world of advertising, Out-of-Home (OOH)
media continues to be a powerful tool for brands to connect with consumers.
Among its various formats, two prominent players—Mall Media and Trad..
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In an era dominated by digital media, it’s easy to overlook
the power of traditional advertising platforms. Yet, mall advertising
continues to deliver impressive results—especially for fashion and lif..
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Out-of-Home (OOH) advertising continues to evolve rapidly,
blending creativity with technology to capture the attention of consumers on
the go. As we move further into 2025, brands and marketers need ..
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In an increasingly digital world, Out-of-Home (OOH) media
has proven that physical advertising still holds power. As we move through
2025, OOH media continues to evolve, combining traditional formats ..
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In the ever-evolving landscape of advertising, sports media
stands out as one of the most powerful platforms for brand storytelling. From
captivating TV commercials to immersive digital experiences, s..
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In the ever-evolving world of media consumption, brands face
a pivotal question: Where should we invest our advertising dollars—Live
Sports Broadcasting or OTT Streaming? Both platforms offer unique
o..
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In the era of smartphones, streaming platforms, and endless
scrolling, it’s easy to assume that mainline media—traditional channels like
television, radio, newspapers, and magazines—has lost its relev..
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The advertising landscape is undergoing a seismic shift,
driven by the rapid evolution of technology. Gone are the days when traditional
billboards and TV spots ruled the marketing world. Today, adver..
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In the fast-evolving world of advertising, staying ahead of
creative trends is key to capturing audience attention and driving brand
engagement. Ad films in 2025 are pushing boundaries, embracing tech..
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In today's saturated media landscape, where attention spans
are fleeting and competition is fierce, traditional advertising methods are no
longer enough. Consumers crave authentic connections, emotion..
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As the advertising landscape continues to evolve, mainline
media remains a crucial channel for brands seeking to connect with broad
audiences effectively. In 2025, advertisers face a dynamic environme..
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In the ever-evolving Indian advertising landscape, mainline
media continues to be a powerful tool for brands to connect with mass
audiences. Even with the rapid rise of digital channels, traditional p..
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In an era dominated by smartphones, social media, and
on-demand content, it's easy to assume that traditional or mainline media
has lost its place. However, despite the rapid rise of digital platforms..
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In today’s dynamic advertising landscape, one of the most
pressing questions marketers face is: Mainline Media or Digital Media –
which delivers better results for your brand? Both avenues offer uniqu..
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In today’s evolving marketing landscape, brands are
constantly seeking innovative strategies to increase visibility and connect
with their target audience. Two powerful mediums—Mall Branding and Digit..
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In an increasingly digitized world, Digital Out-of-Home
(DOOH) advertising has redefined how brands capture consumer attention in
public spaces. With high-impact visuals, real-time adaptability, and
l..
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100
In today's competitive marketing landscape, brands are
constantly seeking innovative ways to reach their audience effectively. While
digital advertising channels like social media, search, and email c..
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In today’s fast-paced digital world, brands are constantly
seeking innovative ways to connect with their audience. Digital Out-of-Home
(DOOH) advertising—dynamic media displayed on digital screens in ..
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175
In today's dynamic marketing landscape, businesses are faced
with a crucial decision — whether to invest in mainline media advertising
or shift their focus to online advertising. While both have their..
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In today’s digital-first world, where social media, search
engines, and mobile apps dominate, it may seem as though traditional mainline
media has taken a backseat. However, despite the rapid rise of ..
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In today’s rapidly evolving marketing landscape, the debate
between Mainline Media vs Digital Media is more relevant than ever. As
brands navigate tighter budgets, diversified audiences, and rapid tec..
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In an age where digital marketing dominates, one format
continues to hold its ground—and evolve: Digital Out-of-Home (DOOH)
advertising. From glowing billboards in Times Square to dynamic displays in
..
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In today’s fast-paced digital world, the advertising
industry is continuously evolving to meet the demands of both advertisers and
consumers. One of the most exciting developments in recent years is t..
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In today's fast-paced digital landscape, businesses are
becoming more selective about the agencies they work with. While large
advertising firms still dominate the mainstream, a growing number of
bran..
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In the dynamic world of advertising, a constant tug-of-war
exists between creative freedom and corporate accountability. On
one side, bold ideas and disruptive campaigns push boundaries and capture
at..
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154
In today’s fast-paced digital world, advertising agencies
are evolving rapidly, adapting to new technologies, changing consumer
behaviors, and the increasing demand for a more personalized approach. O..
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Ad filmmaking in 2025 is undergoing a transformative shift.
From the way stories are conceptualized to how they’re delivered to audiences,
the evolution is fast-paced, immersive, and driven by technol..
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127
In 2025, sports media buying continues to be a cornerstone
of high-impact advertising. With major leagues thriving, digital streaming
booming, and global sports fandom stronger than ever, brands have ..
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India is not just a nation of cricket lovers anymore. With a
rising appetite for diverse sports like kabaddi, football, badminton, and
wrestling, sports media advertising in India has entered a golden..
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As we step into 2025, the landscape of mainline media
continues to evolve, shaped by technological advancements, shifting audience
behaviors, and the growing demand for personalized and impactful mess..
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124
In today’s competitive marketing landscape, businesses are
constantly challenged with an important decision: Should they invest in
traditional mainline media or go digital? Both platforms offer unique..
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110
In today’s hyper-connected world, sports media
advertising has become one of the most powerful tools for brands aiming to
captivate, connect, and convert passionate audiences. Whether it’s during a
li..
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116
In an era dominated by smartphones, social media algorithms,
and on-demand content, the relevance of traditional or mainline media is often
questioned. However, despite the rapid evolution of digita..
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In the ever-evolving world of advertising, a new trend has
emerged, where the concept of the ad takes center stage rather than just the
product. These "concept-first" ad films are capturing the attent..
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In the ever-dynamic world of advertising, animation has
emerged as a game-changer. From quirky 2D characters to immersive 3D visual
narratives, animation in ad films has undergone a remarkable transfo..
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When it comes to capturing consumer attention, timing is
everything. Imagine reaching potential buyers just moments before they make a
purchase decision — that's the power of parking lot advertising. ..
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In the rapidly evolving world of retail marketing, brands
are constantly seeking innovative and high-impact platforms to reach consumers.
One such overlooked yet powerful opportunity lies in mall dire..
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In today’s fast-paced marketing landscape, relying on a
single advertising medium is no longer enough. Brands are turning to cross-channel
strategies to create seamless, high-impact campaigns. One of ..
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In the ever-evolving landscape of digital
marketing, fantasy sports have emerged as a dynamic and highly engaging
platform for brands to connect with their audiences. What began as a niche
hobby for s..
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In recent years, the media landscape has
undergone a seismic shift. Traditional broadcasting is no longer the only game
in town. The emergence of Over-The-Top (OTT) platforms has revolutionized how
vi..
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In today’s fragmented media landscape, brands can no longer afford to rely on a single channel to connect with consumers. Instead, the key to maximizing reach and ROI lies in cross-platform media buyi..