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07 Jun Advertising Agency | Trends | Agency Strategies | Digital | Elyts
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The advertising industry is evolving at a breakneck pace, and 2025 is set to be a transformative year for agencies worldwide. Driven by technology, shifting consumer behavior, and an ever-expanding di..
06 Jun Award Winning | Ad Films | Creative Direction | Digital | Elyts
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In the ever-evolving landscape of advertising, where every brand is vying for attention, award-winning ad films emerge as benchmarks of creativity, storytelling, and emotional impact. These cinematic ..
06 Jun Celebrity Endorsements | Ad Films | ROI | Digital Marketing
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In 2025, celebrity endorsements remain a potent tool for brand storytelling in ad films, especially in a culturally diverse and emotionally driven market like India. But as consumer behavior evolves a..
06 Jun Regional Language | Ad Films | India's Diverse Markets | Digital
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India is a land of linguistic richness, boasting 22 officially recognized languages and hundreds of dialects across its vast geography. This cultural diversity presents a unique challenge—and a signif..
06 Jun Trends | Ad Film Production 2025 | Brand Marketing | Digitally
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The advertising landscape is undergoing rapid transformation, and ad film production is at the forefront of this evolution. As we head through 2025, brands are rethinking how they tell stories, engage..
05 Jun Sports Media | Shaping Consumer | Behavior | Digital Marketing
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In India, sports is more than just entertainment—it's an emotion. With cricket as a near-religion and emerging interest in sports like football, kabaddi, and badminton, the role of sports media has tr..
04 Jun Evaluating | Mainline Media's | Impact | Rural | Digital | Elyts
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As India experiences rapid digitalization, the relevance of mainline media—such as newspapers, radio, and television—continues to hold strong, particularly in rural and tier-2 markets. These markets r..
04 Jun Integrating Mainline Media | Digital Media | Omnichannel Formula
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In the rapidly evolving marketing landscape, brands are no longer relying solely on traditional or digital channels—they're fusing the best of both worlds. Integrating mainline media (like television,..
04 Jun TV | Print | Mainline Media | Digital Marketing | Elyts Branding
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In a digital-first world, mainline media like TV and Print still command considerable attention and budgets. But in 2025, brands are laser-focused on ROI—Return on Investment—more than ever. So, the p..
03 Jun Retail Advertising | Inside Malls | Leading Brands | Digitally
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In an era dominated by digital touchpoints, physical retail still holds unmatched value—especially within the bustling environment of shopping malls. Retail advertising inside malls offers brands the ..
03 Jun Brands | Can Leverage | Mall Media | Hyper Targeted | Digitally
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In a landscape where consumer attention is fragmented and digital fatigue is on the rise, mall media emerges as a compelling tool for brands aiming to connect with audiences in a focused, high-impact ..
02 Jun Sustainability Shift | Outdoor Advertising | OOH Media | Digital
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In an era where climate change and environmental responsibility dominate public discourse, the advertising world is not far behind. Outdoor advertising, often known as Out-of-Home (OOH) media, is unde..
02 Jun Geo Targeted | OOH Ads | Localized Marketing | Digitally | Elyts
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In an era where personalization drives consumer engagement, geo-targeted Out-of-Home (OOH) advertising is emerging as a powerful tool for localized marketing. Brands are increasingly moving beyond gen..
02 Jun OOH Media | Post Digital | Advertising World | Elyts Branding
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In an era dominated by digital noise, Out-of-Home (OOH) media is quietly reclaiming its power and presence. As the advertising world grapples with digital fatigue, privacy concerns, and oversaturation..
02 Jun Brands | Investing More | Transit Media | Urban Cities | Digital
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In the evolving landscape of advertising, transit media has emerged as a powerful channel, especially in urban cities where consumer attention is increasingly fragmented. From buses and trains to auto..
02 Jun Innovative | Billboard Campaigns | Captivated Audiences | Digital
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Billboards have long been a cornerstone of out-of-home (OOH) advertising, offering brands the opportunity to reach large audiences in high-traffic areas. But in today’s saturated media landscape, stan..
02 Jun OOH Advertising Trends | Dominating 2025 | Digital Marekting
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Out-of-Home (OOH) advertising has undergone a radical transformation over the past few years. As we step deeper into 2025, the industry is riding a wave of digital innovation, sustainability, and data..
31 May Rise | Regional Sports Channels | Digital Marketing | Elyts
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India’s sports broadcasting landscape is undergoing a transformative shift. Once dominated by national-level sports channels in English and Hindi, the spotlight is now on regional sports channels. Fro..
29 May Interactive Mall Media | Engaging Consumers | Digitally | Elyts
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In an age of digital saturation and ad fatigue, brands are seeking new ways to cut through the noise. One emerging trend making waves is interactive mall media—a dynamic advertising approach that tran..
29 May Mall Media | Traditional OOH | Targeted Campaigns | Digitally
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In the evolving world of advertising, Out-of-Home (OOH) media continues to be a powerful tool for brands to connect with consumers. Among its various formats, two prominent players—Mall Media and Trad..
29 May Mall Advertising | Fashion | Lifestyle Brands | Digital Marketing
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In an era dominated by digital media, it’s easy to overlook the power of traditional advertising platforms. Yet, mall advertising continues to deliver impressive results—especially for fashion and lif..
28 May Top 5 OOH Advertising | Outdoor Advertising | Digital Marketing
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Out-of-Home (OOH) advertising continues to evolve rapidly, blending creativity with technology to capture the attention of consumers on the go. As we move further into 2025, brands and marketers need ..
28 May OOH Media | Complete Guide | Digital Marketing | Elyts Branding
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In an increasingly digital world, Out-of-Home (OOH) media has proven that physical advertising still holds power. As we move through 2025, OOH media continues to evolve, combining traditional formats ..
27 May Top Advertising Campaigns | Sports Media | Digital Marketing
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In the ever-evolving landscape of advertising, sports media stands out as one of the most powerful platforms for brand storytelling. From captivating TV commercials to immersive digital experiences, s..
27 May Live Sports Broadcasting | OTT Streaming | Digital Marketing
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In the ever-evolving world of media consumption, brands face a pivotal question: Where should we invest our advertising dollars—Live Sports Broadcasting or OTT Streaming? Both platforms offer unique o..
26 May Revival | Mainline Media | Digital First World | Elyts Branding
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In the era of smartphones, streaming platforms, and endless scrolling, it’s easy to assume that mainline media—traditional channels like television, radio, newspapers, and magazines—has lost its relev..
23 May Emerging Technologies | Revolutionizing | Digital Marketing
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The advertising landscape is undergoing a seismic shift, driven by the rapid evolution of technology. Gone are the days when traditional billboards and TV spots ruled the marketing world. Today, adver..
22 May 5 Creative Trends | Ad Films |  Advertising Trends | Digitally
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In the fast-evolving world of advertising, staying ahead of creative trends is key to capturing audience attention and driving brand engagement. Ad films in 2025 are pushing boundaries, embracing tech..
22 May Ad Films | Brand Storytelling Strategies | Digital Marketing
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In today's saturated media landscape, where attention spans are fleeting and competition is fierce, traditional advertising methods are no longer enough. Consumers crave authentic connections, emotion..
20 May Mainline Media Trends | Media Measurement | Digital Marketing
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As the advertising landscape continues to evolve, mainline media remains a crucial channel for brands seeking to connect with broad audiences effectively. In 2025, advertisers face a dynamic environme..
20 May Mainline Media Advertising | Media Planning | Digital Marketing
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In the ever-evolving Indian advertising landscape, mainline media continues to be a powerful tool for brands to connect with mass audiences. Even with the rapid rise of digital channels, traditional p..
20 May Mainline Media | Still Relevant | Digital Age | Marketing | Elyts
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In an era dominated by smartphones, social media, and on-demand content, it's easy to assume that traditional or mainline media has lost its place. However, despite the rapid rise of digital platforms..
20 May Mainline Media | Traditional | Digital Marketing | Elyts Branding
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In today’s dynamic advertising landscape, one of the most pressing questions marketers face is: Mainline Media or Digital Media – which delivers better results for your brand? Both avenues offer uniqu..
19 May Combining Mall Branding | Digital OOH | Maximum Impact | Digital
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In today’s evolving marketing landscape, brands are constantly seeking innovative strategies to increase visibility and connect with their target audience. Two powerful mediums—Mall Branding and Digit..
17 May Successful | Digital OOH Campaigns | Marketing | Elyts Branding
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In an increasingly digitized world, Digital Out-of-Home (DOOH) advertising has redefined how brands capture consumer attention in public spaces. With high-impact visuals, real-time adaptability, and l..
17 May OOH Media | Billboards | Brand Visibility | Digital Marketing
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In today's competitive marketing landscape, brands are constantly seeking innovative ways to reach their audience effectively. While digital advertising channels like social media, search, and email c..
17 May Top 10 Benefits | Digital OOH Advertising | Marketing | Elyts
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In today’s fast-paced digital world, brands are constantly seeking innovative ways to connect with their audience. Digital Out-of-Home (DOOH) advertising—dynamic media displayed on digital screens in ..
13 May Cost Comparison | Mainline Media Advertising | Digital Marketing
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In today's dynamic marketing landscape, businesses are faced with a crucial decision — whether to invest in mainline media advertising or shift their focus to online advertising. While both have their..
13 May Mainline Media | Digital First World | Marketing | Elyts Branding
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In today’s digital-first world, where social media, search engines, and mobile apps dominate, it may seem as though traditional mainline media has taken a backseat. However, despite the rapid rise of ..
13 May Mainline Media | Digital Marketing |  Brand Awareness | Elyts
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In today’s rapidly evolving marketing landscape, the debate between Mainline Media vs Digital Media is more relevant than ever. As brands navigate tighter budgets, diversified audiences, and rapid tec..
10 May Cost | Impact | OOH Advertising | Digital Marketing | Elyts
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In an age where digital marketing dominates, one format continues to hold its ground—and evolve: Digital Out-of-Home (DOOH) advertising. From glowing billboards in Times Square to dynamic displays in ..
10 May Programmatic DOOH | Revolutionizing Ad Targeting | Marketing
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In today’s fast-paced digital world, the advertising industry is continuously evolving to meet the demands of both advertisers and consumers. One of the most exciting developments in recent years is t..
09 May Businesses | Partnering | Boutique | Ad Agencies | Digitally
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In today's fast-paced digital landscape, businesses are becoming more selective about the agencies they work with. While large advertising firms still dominate the mainstream, a growing number of bran..
09 May Creative | Corporate | Ad Agencies | Digital Marketing | Elyts
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In the dynamic world of advertising, a constant tug-of-war exists between creative freedom and corporate accountability. On one side, bold ideas and disruptive campaigns push boundaries and capture at..
09 May Integrated Marketing | Advertising Agencies | Digital Marketing
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In today’s fast-paced digital world, advertising agencies are evolving rapidly, adapting to new technologies, changing consumer behaviors, and the increasing demand for a more personalized approach. O..
08 May Trends | Ad Film Making | AR | VR | Digital Marketing | Elyts
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Ad filmmaking in 2025 is undergoing a transformative shift. From the way stories are conceptualized to how they’re delivered to audiences, the evolution is fast-paced, immersive, and driven by technol..
07 May Sports Media | Buying Guide 2025 | Pricing Explainedly | Digital
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In 2025, sports media buying continues to be a cornerstone of high-impact advertising. With major leagues thriving, digital streaming booming, and global sports fandom stronger than ever, brands have ..
07 May Strategies | Sports Media Advertising | Digital Marketing | Elyts
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India is not just a nation of cricket lovers anymore. With a rising appetite for diverse sports like kabaddi, football, badminton, and wrestling, sports media advertising in India has entered a golden..
06 May Mainline Media Trends | Integrated Campaigns | Digital Marketing
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As we step into 2025, the landscape of mainline media continues to evolve, shaped by technological advancements, shifting audience behaviors, and the growing demand for personalized and impactful mess..
06 May Mainline Media | Digital Media | Strategy Guide | Elyts Branding
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In today’s competitive marketing landscape, businesses are constantly challenged with an important decision: Should they invest in traditional mainline media or go digital? Both platforms offer unique..
05 May Sports Media Advertising | Digital Marketing | Elyts Branding
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In today’s hyper-connected world, sports media advertising has become one of the most powerful tools for brands aiming to captivate, connect, and convert passionate audiences. Whether it’s during a li..
03 May Mainline Media | Matters | Media Strategy | Digital Marketing
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In an era dominated by smartphones, social media algorithms, and on-demand content, the relevance of traditional or mainline media is often questioned. However, despite the rapid evolution of digita..
22 Apr Concept First Ad Films | Creative Campaigns | Digital Marketing
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In the ever-evolving world of advertising, a new trend has emerged, where the concept of the ad takes center stage rather than just the product. These "concept-first" ad films are capturing the attent..
22 Apr Animation | Evolving | Ad Films | Digital Marketing | Elyts
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In the ever-dynamic world of advertising, animation has emerged as a game-changer. From quirky 2D characters to immersive 3D visual narratives, animation in ad films has undergone a remarkable transfo..
18 Apr Parking Lot Advertising | Mall Media | Digital Marketing | Elyts
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When it comes to capturing consumer attention, timing is everything. Imagine reaching potential buyers just moments before they make a purchase decision — that's the power of parking lot advertising. ..
18 Apr Mall Directory Screens | Untapped Space | Digital Advertising
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In the rapidly evolving world of retail marketing, brands are constantly seeking innovative and high-impact platforms to reach consumers. One such overlooked yet powerful opportunity lies in mall dire..
17 Apr Cross Channel Strategies | Connecting OOH | Digital Marketing
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In today’s fast-paced marketing landscape, relying on a single advertising medium is no longer enough. Brands are turning to cross-channel strategies to create seamless, high-impact campaigns. One of ..
14 Apr Fantasy Sports | Goldmine | Brand Integration | Digital Marketing
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In the ever-evolving landscape of digital marketing, fantasy sports have emerged as a dynamic and highly engaging platform for brands to connect with their audiences. What began as a niche hobby for s..
14 Apr Live Sports | Streaming Ads | OTT Platforms | Digital Marketing
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In recent years, the media landscape has undergone a seismic shift. Traditional broadcasting is no longer the only game in town. The emergence of Over-The-Top (OTT) platforms has revolutionized how vi..
11 Apr Cross Platform | Media Buying | Bridging Traditional | Digitally
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In today’s fragmented media landscape, brands can no longer afford to rely on a single channel to connect with consumers. Instead, the key to maximizing reach and ROI lies in cross-platform media buyi..
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