Elyts Knowledge Center - advertising RSS Feed

In 2024, broadcast media continues to play a pivotal role in how brands connect with their target audience. Despite the rise of digital platforms and social media, television and radio remain essentia..

In recent years, the Indian advertising industry has witnessed a significant shift. The focus has expanded beyond the mainstream national media to embrace regional language media as a powerful tool fo..

In today’s fast-paced digital world, capturing and maintaining an audience’s attention has become a significant challenge for marketers. With consumers bombarded by a multitude of ads across various p..

In today’s fast-paced world of advertising, businesses are constantly looking for creative ways to make a lasting impression on their target audience. Among the many tools in the advertising toolkit, ..

In today’s fast-paced digital age, classified ads have evolved beyond their traditional print origins. Once limited to the back pages of newspapers, these ads now have the potential to reach global au..

In today’s fast-paced digital world, print advertising remains a powerful tool to connect with audiences. Among the most effective methods within print media is the use of Sunday edition inserts. Thes..

In the fast-evolving world of advertising, print media continues to hold its unique charm, even in 2024. With advancements in technology and consumer behavior trends shifting, product placement strate..

In the world of print advertising, magazine cover ads hold a unique and powerful position. They serve as the gateway to a publication’s content, making them one of the most premium advertising opportu..

In today's competitive retail environment, brands are constantly seeking new ways to stand out and engage customers. One powerful tool that has gained traction is experiential marketing. This marketin..

As the holiday season approaches, malls become a bustling hub of activity, with shoppers eager to find the perfect gifts and enjoy the festive atmosphere. For retailers and advertisers, this is a gold..

In today’s fast-paced consumer environment, shopping malls remain a critical touchpoint for brands aiming to captivate affluent and discerning audiences. Among the myriad of advertisers vying for atte..

In today’s competitive landscape, brands are continuously seeking innovative ways to connect with their target audience. One strategy that has gained significant traction is mall event sponsorships. M..

Shopping malls have evolved into bustling epicenters of commerce and leisure, attracting millions of visitors annually. These high-traffic venues offer unique opportunities for advertisers to engage w..

Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to connect with audiences in public spaces. From billboards and transit ads to digita..

In the dynamic world of advertising, out-of-home (OOH) campaigns have remained a cornerstone for reaching vast audiences. The ability to captivate attention in bustling urban centers, highways, or tra..

In the ever-evolving world of advertising, businesses constantly seek innovative and effective ways to reach their target audiences. Cinema outdoor advertising has emerged as a compelling strategy for..

In the bustling world of retail, capturing the attention of potential customers is an ongoing challenge. Amidst online shopping’s growing popularity, retail storefront advertisements remain a crucial ..

In today’s fast-paced digital age, traditional advertising often struggles to break through the noise. Enter guerrilla marketing: a bold, unconventional approach that’s designed to captivate audiences..

In the fast-paced world of advertising, it’s essential for businesses to keep up with innovative marketing strategies that capture attention and engage potential customers. One such strategy that has ..

In today’s digital-first world, where social media ads and programmatic campaigns dominate the advertising landscape, one might question whether static billboards still hold relevance. Yet, despite th..

Out-of-Home (OOH) advertising remains one of the most impactful ways to connect with audiences in today's omnichannel marketing landscape. With innovations in data analytics, programmatic technology, ..

Roadside advertising, also known as out-of-home (OOH) advertising, remains one of the most effective ways to capture the attention of a broad audience. Strategically placed billboards, banners, and di..

In the bustling landscapes of today’s cities, where towering skyscrapers meet vibrant streets, urban outdoor media has emerged as a powerful tool for brand visibility. With millions of potential impre..

In today’s fast-paced digital landscape, data has emerged as the cornerstone of successful advertising campaigns. From understanding audience behavior to measuring campaign effectiveness, data empower..

In today’s digital age, social media is an essential tool for businesses to build brand awareness, engage with customers, and drive sales. However, with the ever-growing number of brands competing for..

In 2024, the advertising world pushed the boundaries of creativity, technology, and storytelling to captivate global audiences. From bold social messages to innovative uses of technology, brands unlea..

The advertising industry is in a constant state of evolution, driven by technological advancements and shifting consumer behaviors. Among these transformations, digital media buying has emerged as a c..

In an ever-evolving digital landscape, advertising agencies are no longer confined to creating TV commercials or placing newspaper ads. The year 2024 marks a pivotal point for full-service advertising..

In the ever-evolving world of digital marketing, lifestyle video advertising has emerged as one of the most powerful tools for connecting with audiences. These ads don’t just sell products or services..

YouTube has evolved into one of the most powerful platforms for digital advertising. With over 2 billion logged-in monthly users and countless hours of video content consumed daily, it offers unparall..

In today’s fast-paced digital landscape, creating a memorable television commercial (TVC) that resonates with audiences is more challenging than ever. With the proliferation of streaming platforms and..

In the fast-paced world of advertising, capturing attention and leaving a lasting impression is more challenging than ever. Amid this competition, animated commercials have emerged as a powerhouse, wi..

In the fast-paced world of advertising, creating impactful ad films requires meticulous planning and creativity. One of the most essential tools in the pre-production phase is storyboarding. Often ove..

The corporate ad film industry continues to evolve rapidly, driven by technological advancements, shifting consumer behaviors, and the increasing importance of authenticity in branding. As we move int..

The digital age has transformed the sports industry, with Fantasy Sports platforms gaining massive popularity among enthusiasts. These platforms allow players to engage with their favorite sports in a..

In the fast-evolving world of digital media, sports streaming has emerged as a dominant force. With the increasing preference for online viewing over traditional broadcast channels, sports streaming p..

In the world of sports broadcasting, live matches captivate millions of viewers around the globe. From intense football matches to fast-paced basketball games, these events provide a unique opportunit..

In the world of modern sports and live entertainment, stadiums have evolved beyond their traditional role as venues for spectators. They have become immersive arenas where cutting-edge technology enha..

In an era where audience attention is fragmented across multiple platforms, live sports continue to command an unparalleled level of engagement. From the roaring excitement of stadium crowds to millio..

In today’s competitive marketing landscape, brand exposure is one of the most valuable assets a business can cultivate. Whether you're a startup looking to make your mark or an established enterprise ..

In today’s digital landscape, advertisers face the challenge of capturing the attention of increasingly ad-savvy consumers. Traditional advertising methods—such as banner ads and pop-ups—often get dis..

In a world dominated by digital media, full-page newspaper advertisements continue to hold their ground as powerful tools for capturing audience attention. When executed correctly, these ads have the ..

In the ever-competitive world of marketing, prime-time television advertising continues to hold its ground as one of the most effective tools for enhancing brand awareness. Despite the rise of digital..

In today’s fast-paced digital world, where streaming platforms dominate the music and podcast landscape, one might assume that FM radio advertising is a relic of the past. However, this couldn’t be fu..

Television remains one of the most impactful advertising mediums, reaching millions of viewers and generating strong emotional connections with audiences. However, in today’s dynamic media landscape, ..

In today’s rapidly evolving digital landscape, businesses have a plethora of platforms to choose from for their advertising efforts. While global and national campaigns often dominate the conversation..

In today’s fast-paced digital world, many marketers might question the relevance of traditional advertising methods. However, despite the growth of online media, national newspaper ad campaigns contin..

In an era dominated by digital screens, the relevance of print advertising often comes under scrutiny. With the advent of sophisticated online marketing tools and platforms, businesses might wonder if..

Shopping malls have long been a hub for consumer activity, blending retail, dining, and entertainment under one roof. While businesses invest heavily in store displays, social media campaigns, and in-..

In today’s fast-paced world, where consumers seek convenience at every turn, mall directory advertising has emerged as a powerful tool that bridges the gap between convenience and marketing. As shoppi..

In today’s competitive retail environment, attracting customers into your store is just the first step. The real challenge lies in converting foot traffic into sales. Effective in-store advertising te..

In today’s retail landscape, food courts are not just places to grab a bite—they are vibrant hubs of activity and a prime space for advertisers to capture attention. With millions of shoppers passing ..

In the fast-paced world of modern marketing, businesses are constantly seeking innovative ways to capture the attention of their target audiences. While traditional advertising methods like TV commerc..

In today’s fast-paced world, where people are constantly on the move, brands need to adopt creative strategies to capture the attention of their target audience. Escalator branding has emerged as a po..

In today’s competitive retail environment, brands are constantly seeking innovative ways to capture attention and create impactful customer experiences. One such game-changer in the retail space is th..

In today’s fast-paced and tech-driven world, shopping malls face an ever-growing need to stay competitive and relevant to their audiences. As consumer preferences shift and retail landscapes evolve, m..

Mall advertising continues to be a dynamic and effective way to connect with diverse audiences in 2024. As retail spaces evolve into experiential hubs, they offer brands a unique opportunity to engage..

Outdoor billboard advertising has long been a powerful tool for brands aiming to capture attention and engage with audiences in public spaces. However, the rapid advancements in technology have revolu..

The advertising landscape has undergone a significant transformation, especially in response to evolving consumer behaviors brought about by the COVID-19 pandemic. Out-of-Home (OOH) advertising and di..

In today’s dynamic marketing landscape, reaching the right audience with the right message is more crucial than ever. Out-of-Home (OOH) advertising remains a powerful tool, offering broad visibility a..