Elyts Knowledge Center - VR RSS Feed

The advertising industry has always evolved alongside technological advancements. From print to digital, brands have continuously sought new ways to engage audiences. Today, 3D animation is emerging a..

The advertising industry is constantly evolving, and the integration of Virtual Reality (VR) and Augmented Reality (AR) in ad films is opening new doors for brands to engage audiences. Unlike traditio..

The advertising industry has undergone a massive shift in the past decade. Traditional media buying, manual campaign tracking, and intuition-based strategies are rapidly being replaced by data-driven ..

The advertising industry is undergoing a powerful transformation, driven by emerging technologies that are redefining how brands connect with audiences. Among these innovations, Augmented Reality (AR)..

The metaverse is redefining how consumers interact with digital environments. As virtual worlds, augmented reality, and immersive experiences grow, metaverse marketing is emerging as a powerful fronti..

Shopping malls have evolved far beyond being simple retail destinations. Today, they are immersive experience hubs where brands compete not just for attention, but for engagement, recall, and emotiona..

The sports media industry is undergoing a powerful digital transformation, and at the heart of this evolution are Augmented Reality (AR) and Virtual Reality (VR). These immersive technologies are rede..

Sports media in 2025 is undergoing a powerful transformation driven by digital innovation, changing fan expectations, and data-driven engagement strategies. Traditional broadcast models are no longer ..

The modern shopping mall is no longer just a place to purchase products—it’s evolving into an immersive entertainment and engagement hub. With the rise of interactive mall media, retailers are leverag..

Out-of-Home (OOH) advertising has always been a powerful medium for reaching audiences on the go. From billboards and transit ads to mall displays, OOH has relied on location and visual appeal to capt..

The year 2025 has been a landmark period for Out-of-Home (OOH) advertising. With the fusion of technology, data-driven creativity, and immersive storytelling, brands have delivered campaigns that not ..

Out-of-Home (OOH) advertising is set for a major transformation in 2026, driven by technology, changing consumer habits, and data-powered innovations. As cities become smarter and brands focus on more..

In today’s competitive market, traditional advertising is no longer enough to capture consumer attention. Advertising agencies are increasingly turning to Augmented Reality (AR) and Virtual Reality (V..

The digital marketing landscape is changing faster than ever, driven by AI breakthroughs, privacy-first technologies, immersive customer experiences, and rapid shifts in consumer behavior. As we enter..

Virtual Reality (VR) is no longer a futuristic concept confined to gaming; it is rapidly transforming the way sports are experienced. As technology advances, sports broadcasters and media companies ar..

As shopping malls continue to transform into lifestyle, entertainment, and experiential hubs, mall media is evolving faster than ever. What was once limited to static posters and standees has now grow..

The advertising world is entering a new era where imagination meets immersive technology. Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) are transforming how creative advertising..

The advertising industry is entering one of its most transformative phases in 2025. With rapid advancements in AI, shifting consumer behavior, and the rise of immersive technologies, advertising agenc..

In a digital landscape where users crave immersive and interactive content, Augmented Reality (AR) and Virtual Reality (VR) have emerged as game-changing technologies for brand communication. These to..

As the e-commerce landscape becomes more competitive, 2025 demands brands to go beyond product listings and discounts. Today’s customers expect personalized experiences, authentic brand identity, and ..

The rapid evolution of digital technology has transformed how sports fans consume content. Mobile and app-based platforms have become the new frontier for sports media, offering fans instant access to..

In today’s fast-evolving sports landscape, fans are no longer just spectators — they are active participants and content creators. Sports media companies are increasingly adopting fan-centric strategi..

The sports media industry is rapidly evolving with the integration of Virtual Reality (VR) and Augmented Reality (AR) technologies. These immersive tools are redefining how fans experience sports, how..

In today’s digital-first era, sports media has evolved far beyond the boundaries of the stadium. With the rise of interactive technologies, fan engagement has transformed into a two-way conversation w..

The advertising industry is evolving faster than ever, and 3D animation and Visual Effects (VFX) are at the forefront of this revolution. As brands compete for attention in a visually saturated market..

The live sports experience is transforming rapidly, thanks to emerging technologies like Augmented Reality (AR) and Virtual Reality (VR). Fans today expect more than standard broadcasts—they want imme..

The modern sports arena is no longer just a venue to watch a match — it is becoming a smart, immersive entertainment hub. Driven by technological advancements, connected stadiums are revolutionizing h..

The world of sports broadcasting is undergoing a massive transformation, thanks to rapid advancements in Artificial Intelligence (AI). From analyzing gameplay in real time to recommending personalized..

The advertising landscape is evolving at a breathtaking pace, and the metaverse is emerging as a revolutionary platform for brands to connect with consumers. By merging virtual reality (VR), augmented..

The advertising world is evolving at lightning speed, driven by technology, changing consumer behaviors, and new media platforms. For brands to stay competitive, partnering with advertising agencies t..

The landscape of sports media is evolving rapidly, and fan engagement is entering a new era: Fan Engagement 2.0. Augmented Reality (AR) and Virtual Reality (VR) technologies are at the forefront, tran..

The world of sports has always been driven by passion, community, and real-time engagement. In 2025, digital sports media has transformed how fans connect with their favorite teams, athletes, and even..

In the rapidly evolving world of advertising, storytelling is no longer limited to traditional screens. Ad films are undergoing a remarkable transformation, driven by immersive technologies such as Au..

Advertising has always thrived on innovation. From the golden era of television commercials to today’s digital-first campaigns, ad films have continually evolved to capture consumer attention. Now, th..

Advertising has always been about storytelling, but in 2025, ad films are taking creativity, technology, and consumer psychology to new heights. With audiences craving personalized, immersive, and mea..

The advertising industry has always been a hub of innovation, constantly evolving to match consumer expectations and technological progress. As we move further into 2025 and beyond, the future of adve..

The retail landscape is evolving rapidly, and malls are no longer just shopping destinations—they are immersive experience hubs. In this transformation, interactive mall media leveraging Augmented Rea..

Out-of-Home (OOH) advertising has always been about visibility and impact. From static billboards to digital displays, the medium has consistently evolved with technology. Today, we are stepping into ..

The advertising world has always thrived on change, but 2025 marks a turning point where technology, consumer behavior, and market dynamics are redefining the very essence of agencies. Traditional mod..

Ad films have always been at the heart of brand communication, blending creativity with marketing objectives to leave lasting impressions. As we step into 2025, the advertising industry is undergoing ..

In today’s dynamic advertising landscape, ad films are no longer confined to traditional storytelling methods. With rapid technological advancements, the industry is experiencing a creative revolution..

The sports industry has always been at the forefront of adopting technology to enhance fan engagement, and Virtual Reality (VR) and Augmented Reality (AR) are now pushing those boundaries even further..

In 2025, sports media has entered a transformative era where technology is redefining how fans consume, interact, and engage with their favorite games and athletes. From immersive broadcasting experie..

In today’s fast-paced digital world, audiences no longer want to just watch advertisements—they want to experience them. The rise of interactive and AR/VR advertisement films is transforming tradition..

Advertising films, or AD films, have long been one of the most powerful storytelling tools for brands. In 2025, the industry is experiencing a transformation driven by new technologies, consumer behav..

In the fast-evolving world of sports media, technology has always played a defining role in shaping how fans consume live events. Today, Augmented Reality (AR) and Virtual Reality (VR) are pushing the..

In today’s competitive retail landscape, shopping malls are transforming from traditional retail hubs into dynamic experiential destinations. Augmented Reality (AR) and Virtual Reality (VR) are at the..

The retail landscape is evolving rapidly, and mall media—advertising within shopping malls—is at the forefront of this transformation. As consumer behavior shifts, malls are reinventing themselves as ..

In today’s competitive retail landscape, Augmented Reality (AR) and Virtual Reality (VR) are transforming how brands connect with consumers in malls. As footfall in shopping centres rebounds, mall med..

As we step into 2025, the advertising industry continues to evolve at lightning speed. Technological advancements, shifting consumer behaviors, and global digitalization are reshaping how advertising ..

The advertising world is evolving faster than ever. Traditional commercials are making way for immersive, tech-driven experiences that captivate viewers like never before. At the forefront of this tra..

The sports streaming landscape in 2025 is undergoing a seismic shift, thanks to the global rollout and adoption of 5G technology. From ultra-low latency to hyper-personalized viewer experiences, 5G is..

The world of sports broadcasting is undergoing a dramatic transformation, driven by cutting-edge technologies like Augmented Reality (AR) and Virtual Reality (VR). As fans increasingly demand more int..

As we move deeper into the digital-first era, advertising agencies are undergoing rapid transformation. The advertising landscape in 2025 is being shaped by groundbreaking technologies, shifting consu..

In the fast-evolving world of sports media, sponsorship is no longer just about putting logos on jerseys or running a 30-second TV spot during a game. With the rise of digital platforms, influencer co..

In an age of digital saturation and ad fatigue, brands are seeking new ways to cut through the noise. One emerging trend making waves is interactive mall media—a dynamic advertising approach that tran..

The advertising landscape is undergoing a seismic shift, driven by the rapid evolution of technology. Gone are the days when traditional billboards and TV spots ruled the marketing world. Today, adver..

The sports media landscape is undergoing a seismic shift. As technology evolves and audience preferences change, traditional broadcasting is being challenged—and often replaced—by Over-the-Top (OTT) p..

In an age where digital distractions are plenty and consumer attention spans are short, brands are constantly searching for innovative ways to connect with their audience. Experiential mall branding h..

Ad filmmaking in 2025 is undergoing a transformative shift. From the way stories are conceptualized to how they’re delivered to audiences, the evolution is fast-paced, immersive, and driven by technol..