Elyts Knowledge Center - TV RSS Feed

As the advertising world continues to evolve, 2025 marks a transformative year for mainline media, also known as traditional media. While digital platforms have been on a meteoric rise, mainline media..

In a digital-first world, building trust and credibility has never been more important — or more challenging — for brands. While digital channels provide speed and scalability, mainline media (such as..

In an era dominated by digital channels, mainline media advertising remains a powerful force for big brands. Traditional advertising platforms such as television, radio, print, and cinema offer unpara..

In the ever-evolving world of marketing, the term Mainline Media refers to traditional advertising channels that have been at the core of brand communication for decades. These platforms include telev..

In the ever-evolving media landscape, sports broadcasting has undergone a digital revolution. Advertisers today face a crucial decision: invest in OTT (Over-the-Top) sports streaming or stick with tra..

As India experiences rapid digitalization, the relevance of mainline media—such as newspapers, radio, and television—continues to hold strong, particularly in rural and tier-2 markets. These markets r..

In a digital-dominated era, mainline media—comprising television, radio, and print—still plays a vital role in political campaigns. While social media has surged in popularity, traditional media conti..

In an age dominated by digital marketing, the impact of mainline media—such as television, radio, and print—remains both powerful and far-reaching. While digital platforms provide granular targeting, ..

In the rapidly evolving marketing landscape, brands are no longer relying solely on traditional or digital channels—they're fusing the best of both worlds. Integrating mainline media (like television,..

In an era dominated by digital advertising, mainline media—which includes traditional platforms such as television, print, and radio—continues to hold a critical place in India's media ecosystem. As w..

In a digital-first world, mainline media like TV and Print still command considerable attention and budgets. But in 2025, brands are laser-focused on ROI—Return on Investment—more than ever. So, the p..

In the era of viral reels, targeted Google ads, and influencer partnerships, it's easy to assume that traditional or mainline media has taken a backseat. But that assumption overlooks a crucial truth:..

In a world where consumer attention is scattered across multiple screens and platforms, 360° campaigns in sports media have become a game-changer. By combining the reach of television, the precision..

India’s sports broadcasting landscape is undergoing a transformative shift. Once dominated by national-level sports channels in English and Hindi, the spotlight is now on regional sports channels. Fro..

In the fast-paced world of marketing and media, timing can be everything. One of the most coveted opportunities for advertisers and content creators is securing a prime-time television slot. Airing be..

Television advertising is far from fading. In fact, in 2025, it’s evolving faster than ever—powered by data, technology, and changing viewer behaviors. As marketers recalibrate their strategies to mee..

In today’s digital-first marketing landscape, where programmatic ads, social media campaigns, and influencer collaborations dominate brand strategies, the relevance of mainline media advertising is of..

In the ever-evolving world of media consumption, brands face a pivotal question: Where should we invest our advertising dollars—Live Sports Broadcasting or OTT Streaming? Both platforms offer unique o..

In 2025, sports media rights continue to be the crown jewel of the broadcasting world. As live sports remain one of the few formats that consistently draw massive, real-time audiences, media rights ha..

Mainline media advertising remains one of the most impactful channels for brands in India, even amidst the growing dominance of digital platforms. As we step into 2025, understanding the cost dynamics..

In today’s digital-first world, brands are constantly exploring new-age advertising platforms to connect with consumers. Yet, despite the rise of digital and social media, Fast-Moving Consumer Goods (..

In a world flooded with digital buzz, mainline media—TV, radio, print, and outdoor advertising—still holds a powerful grip on mass audiences. Whether you're launching a new product, running a politica..

As we step deeper into 2025, mainline media continues to play a pivotal role in shaping brand perception, consumer trust, and mass outreach. While digital platforms have revolutionized communication, ..

In the era of smartphones, streaming platforms, and endless scrolling, it’s easy to assume that mainline media—traditional channels like television, radio, newspapers, and magazines—has lost its relev..

In today's digital-first marketing landscape, mainline media channels like Print, Radio, and TV still hold significant power when it comes to building brand trust, reaching mass audiences, and creatin..

In today’s ever-evolving marketing landscape, brands must reach consumers across multiple touchpoints to remain top-of-mind. While digital platforms dominate conversations, mainline media—including te..

In today’s digital-first era, many brands are shifting focus to online advertising. However, mainline media — which includes traditional platforms such as television, radio, print (newspapers and maga..

In the fast-evolving world of digital marketing, terms like SEO, PPC, and influencer marketing dominate the conversation. However, traditional forms of advertising—collectively known as Mainline Media..

In the rapidly evolving world of visual marketing, businesses are constantly faced with a crucial decision—Should we create an ad film or opt for a digital video ad? While both mediums share the goal ..

As the advertising landscape continues to evolve, mainline media remains a crucial channel for brands seeking to connect with broad audiences effectively. In 2025, advertisers face a dynamic environme..

In the ever-evolving Indian advertising landscape, mainline media continues to be a powerful tool for brands to connect with mass audiences. Even with the rapid rise of digital channels, traditional p..

In today’s fast-paced consumer landscape, Fast-Moving Consumer Goods (FMCG) and retail brands face the constant challenge of standing out in a crowded marketplace. While digital platforms have transfo..

In an era dominated by smartphones, social media, and on-demand content, it's easy to assume that traditional or mainline media has lost its place. However, despite the rapid rise of digital platforms..

In today’s fast-evolving marketing landscape, mainline media advertising—comprising TV, radio, and print—remains a powerful way to reach broad and diverse audiences. Despite the rise of digital channe..

In today’s fast-evolving marketing landscape, digital media often takes center stage. However, mainline media—including television, radio, newspapers, and magazines—continues to play a pivotal role in..

In today’s digital age, it’s easy to overlook the power of traditional advertising. But mainline media channels—including television, radio, newspapers, and magazines—continue to play a significant ro..

IntroductionTV may be a traditional medium, but it still holds incredible power — especially when combined with smart storytelling, emotional engagement, and strategic planning. Behind every memorable..

IntroductionTV may be a traditional medium, but it still holds incredible power — especially when combined with smart storytelling, emotional engagement, and strategic planning. Behind every memorable..

IntroductionTV may be a traditional medium, but it still holds incredible power — especially when combined with smart storytelling, emotional engagement, and strategic planning. Behind every memorable..

IntroductionA great ad film starts with a great script. In 2025, where brands battle for just seconds of consumer attention, your script is your weapon. Whether it’s a 15-second YouTube pre-roll, a 30..

In a digitally dominated age, mainline media—which includes television, radio, print, and outdoor advertising—still holds immense power to build brand credibility, drive mass awareness, and deliver su..

In today's dynamic marketing landscape, businesses are faced with a crucial decision — whether to invest in mainline media advertising or shift their focus to online advertising. While both have their..

As the digital age continues to reshape the media landscape, the once-dominant forces of traditional media—TV, radio, and print—are experiencing a resurgence in 2025. Despite predictions of their demi..

In today’s digital-first world, where social media, search engines, and mobile apps dominate, it may seem as though traditional mainline media has taken a backseat. However, despite the rapid rise of ..

In the rapidly evolving world of digital marketing, traditional media formats—namely print, radio, and television—continue to hold a powerful position in advertising strategies. While digital platform..

In the ever-evolving landscape of advertising, mainline media—including TV, radio, print, and cinema—continues to hold strong as a powerful channel for mass communication. Despite the digital boom, tr..

In today’s fast-paced digital world, it’s easy to overlook the power of traditional advertising. However, mainline media campaigns—which include television, radio, print, and outdoor ads—remain a corn..

In today's digital-first world, conversations around marketing often focus on social media, influencer campaigns, and online ads. Yet, there's a powerful segment of advertising that still holds its gr..

Ad films, or television commercials, are more than just sales pitches—they're miniature cinematic experiences. The best of them tell compelling stories, evoke deep emotions, and leave a lasting impres..

Creating a compelling ad film is a multi-faceted process that requires collaboration across various departments and stages of production. From the inception of an idea to the final cut, every step in ..

In today’s hyper-connected world, sports broadcasting has evolved into a powerful platform that goes far beyond entertainment. For brands, it offers a golden opportunity to connect with millions of pa..

India is a nation of sports enthusiasts. From cricket to kabaddi and football to tennis, Indian audiences are passionate viewers. This enthusiasm translates into massive viewership for sports channels..

In the rapidly evolving media landscape of 2025, sports advertising remains a powerful vehicle for brands to reach engaged audiences. But the big question today is: TV Sports Sponsorship or OTT Sports..

In the age of algorithms, influencers, and viral reels, it's easy to believe that digital marketing reigns supreme. While online platforms have indeed transformed how brands engage audiences, one trad..

Mainline media advertising—encompassing print, television, and radio—continues to be a powerful tool for reaching mass audiences in India. Despite the rapid rise of digital platforms, brands still inv..

In today’s digital age, brands often gravitate toward online platforms to capture audience attention. However, mainline media—comprising traditional channels like television, radio, print, and outdoor..

As we step into 2025, the landscape of mainline media continues to evolve, shaped by technological advancements, shifting audience behaviors, and the growing demand for personalized and impactful mess..

In the ever-evolving landscape of advertising, the digital age has brought forth rapid innovations in how brands connect with audiences. However, traditional mainline media—namely TV, radio, and print..

In an era dominated by digital trends, mainline media—including TV, radio, newspapers, and magazines—continues to hold immense power in building brand reputation and influencing mass audiences. A well..

In the ever-evolving world of advertising, mainline media continues to be a cornerstone for brands aiming to build credibility, scale, and mass visibility. Despite the digital boom, traditional platfo..