Elyts Knowledge Center - Sustainability RSS Feed

Out-of-Home (OOH) advertising has long been one of the most impactful ways to connect with audiences in high-traffic locations. From billboards and transit ads to digital screens, OOH plays a vital ro..

In today’s advertising landscape, sustainability is no longer just a buzzword—it’s a necessity. With brands being held accountable for their environmental impact, the way ad films are produced is unde..

The advertising industry has long been a powerful tool to shape consumer behavior and brand perception. Today, as environmental consciousness grows among audiences, sustainability in ad films has beco..

In today’s world, sustainability is no longer just a buzzword—it has become a necessity across industries. The advertising sector, particularly mall media, is undergoing a significant transformation b..

In today’s world, where consumers are becoming increasingly conscious about sustainability, advertising too is evolving. Brands are no longer judged solely on the quality of their products but also on..

In today’s market, consumers are no longer making purchase decisions based solely on price, convenience, or brand recognition. A growing segment of buyers—especially Millennials and Gen Z—are aligning..

In today’s advertising world, creativity is no longer the only driving force behind successful ad films—sustainability is emerging as a crucial pillar too. Brands and production houses are realizing t..

In 2025, sustainability has become more than just a global initiative—it is a defining responsibility across industries. Sports media, one of the most influential and resource-heavy sectors, is now em..

In recent years, sustainability has shifted from being a buzzword to a business imperative. As brands strive to align with eco-conscious values, mall media—a dynamic platform for reaching engaged shop..

As climate change and environmental concerns dominate global discussions, the advertising industry is undergoing a much-needed transformation. Brands and agencies alike are not only advocating for sus..

Out-of-Home (OOH) media is evolving fast—and not just in terms of digital innovation. As climate change awareness grows and brands face increased scrutiny over environmental responsibility, sustainabi..

In 2025, the advertising landscape is undergoing a profound shift, driven by growing consumer demands for transparency, inclusivity, and accountability. Ethical advertising is no longer a niche concer..

In 2025, the global advertising industry is undergoing a significant shift toward sustainability. As brands grow increasingly conscious of their environmental impact, the production of ad films is evo..

In an era dominated by sustainability and climate awareness, brands are increasingly being held accountable for their environmental footprint. One area under growing scrutiny is print advertising. Whi..

As global awareness of environmental issues intensifies, industries are increasingly adopting eco-conscious practices—and the advertising world is no exception. Out-of-Home (OOH) advertising, traditio..

The advertising world is undergoing a green revolution. As brands increasingly commit to environmental responsibility, the ad film production industry is following suit. From plastic-free sets to rene..

In 2025, sports sponsorships are no longer just about logo placements on jerseys or stadium hoardings—they’re strategic partnerships rooted in digital innovation, fan engagement, and purpose-driven br..

In 2025, sports sponsorships are no longer just about logo placements on jerseys or stadium hoardings—they’re strategic partnerships rooted in digital innovation, fan engagement, and purpose-driven br..

Out-of-Home (OOH) advertising continues to evolve rapidly, blending creativity with technology to capture the attention of consumers on the go. As we move further into 2025, brands and marketers need ..

As the world moves toward a greener future, sustainability has become a central theme across industries — and the advertising sector is no exception. Digital Out-of-Home (DOOH) advertising, known for ..

In 2025, sustainability is no longer just a buzzword—it's a necessity. As advertising continues to evolve, environmental responsibility is becoming a top priority for brands and media companies. One a..

In today’s fast-paced urban environments, advertising has undergone a transformative shift. Traditional static billboards are being replaced by dynamic digital screens, creating a vibrant and engaging..

As we move deeper into 2025, the advertising landscape continues to evolve at an unprecedented pace. Agencies that stay ahead of the curve are the ones that can anticipate and leverage emerging trends..

Food courts in malls, airports, and busy commercial areas attract a diverse range of customers daily. However, simply having a prime location is not enough to drive sales. Maximizing consumer engageme..

The world of retail is evolving rapidly, and shopping malls are at the forefront of this transformation. As consumer behavior shifts, mall branding strategies have had to adapt, embracing innovative t..

In the ever-evolving landscape of urban advertising, digital billboards have emerged as a game-changer in 2025. As technology continues to advance, traditional static billboards are rapidly being repl..

In today’s fast-paced digital world, businesses are continually seeking innovative ways to market their brands. Digital billboards have become a popular medium for advertising, offering dynamic conten..

Sports sponsorship advertising has undergone a significant transformation in 2025, driven by technological advancements, shifting consumer preferences, and the increasing dominance of digital platform..

In today’s world, sustainability is no longer just an option—it’s a necessity. As sports stadiums attract thousands of fans, they also generate significant environmental impact. Stadium branding, whic..

The Digital Out-of-Home (DOOH) advertising industry is rapidly evolving, with sustainability becoming a key focus. Traditional billboards and digital signage have long been criticized for their energy..

Stadium branding has evolved significantly over the past few decades. From traditional billboards and static signage to dynamic digital displays and immersive brand experiences, the way companies enga..

Mall advertising has evolved significantly in 2024, with brands leveraging innovative technologies, interactive experiences, and data-driven strategies to captivate shoppers. From immersive digital di..

As businesses strive for innovative ways to market their products, digital billboard advertising has emerged as a powerful tool for reaching a broad audience. However, with increasing concerns about e..

In recent years, sustainability has become a major driving force behind the global business landscape. Companies and organizations across various industries are increasingly prioritizing environmental..

In the world of sports, sponsorship has long been a key driver of financial support and brand visibility. However, as the digital landscape continues to transform, so too does the way brands engage wi..

Mall advertising has evolved significantly in 2024, with brands leveraging cutting-edge technology, immersive experiences, and data-driven strategies to captivate shoppers. This case study explores so..

Outdoor advertising has undergone a significant transformation in recent years, with digital billboards revolutionizing the industry. In 2025, advancements in technology, data analytics, and artificia..

Classified ads have been a cornerstone of commerce for centuries, evolving from simple printed announcements in newspapers to dynamic online platforms. However, the digital age has brought a significa..

In today’s competitive retail landscape, premium mall spaces are more than just locations for businesses—they are opportunities to create memorable experiences and drive significant returns on investm..

In the rapidly evolving landscape of modern urban environments, the concept of smart cities has emerged as a beacon of innovation and sustainability. As these cities integrate advanced technologies to..

In 2025, the world of stadium advertising is poised for a transformation as technology and fan engagement evolve. As advertisers seek to capture the attention of sports enthusiasts, the stadium enviro..

The global retail landscape has undergone a seismic shift in recent years, with the COVID-19 pandemic acting as a catalyst for change. Malls, once bustling hubs of social and commercial activity, face..

In today’s competitive business landscape, standing out is not just about offering quality products or services; it’s about creating a meaningful connection with your audience. Public Service Announce..

In an era dominated by rapid technological advancements and ever-changing consumer behaviors, digital marketing has emerged as the cornerstone of modern advertising. Its transformative power has not o..

In today’s fast-paced, digitally-driven world, the importance of a compelling brand strategy cannot be overstated. As businesses gear up for 2025, crafting a brand strategy that not only stands out bu..

Retail advertising has long been a cornerstone of commerce, bridging the gap between products and consumers. In 2025, it has evolved to become not just a marketing tool but a transformative force rede..

Billboard advertising has long been a staple of outdoor marketing strategies, capturing the attention of commuters and pedestrians alike. However, as technology evolves, so does the way brands communi..

In the fast-evolving world of advertising, print media continues to hold its unique charm, even in 2024. With advancements in technology and consumer behavior trends shifting, product placement strate..

As the holiday season approaches, malls become a bustling hub of activity, with shoppers eager to find the perfect gifts and enjoy the festive atmosphere. For retailers and advertisers, this is a gold..

Content marketing continues to evolve rapidly as technology advances and consumer preferences shift. As businesses aim to capture attention and drive engagement, staying ahead of the latest content ma..

In an ever-evolving digital landscape, advertising agencies are no longer confined to creating TV commercials or placing newspaper ads. The year 2024 marks a pivotal point for full-service advertising..

The corporate ad film industry continues to evolve rapidly, driven by technological advancements, shifting consumer behaviors, and the increasing importance of authenticity in branding. As we move int..

As sports continue to evolve, so too do the business models that support them. One of the most notable trends in sports marketing is the growth of team jersey sponsorships, which have become a signifi..

Stadiums have long been more than just venues for sporting events; they are iconic landmarks and powerful tools for branding and marketing. Over the years, the concept of stadium branding has evolved ..

Shopping malls have long been a hub for consumer activity, blending retail, dining, and entertainment under one roof. While businesses invest heavily in store displays, social media campaigns, and in-..

In today’s retail landscape, food courts are not just places to grab a bite—they are vibrant hubs of activity and a prime space for advertisers to capture attention. With millions of shoppers passing ..

In today’s competitive retail environment, brands are constantly seeking innovative ways to capture attention and create impactful customer experiences. One such game-changer in the retail space is th..

The world of Out-of-Home (OOH) advertising continues to evolve at a rapid pace, embracing technological advancements and shifting consumer behaviors. As we approach 2025, businesses must adapt to thes..

In the digital age, branding has evolved beyond logos and slogans. For businesses to thrive in 2025, a robust digital branding strategy is non-negotiable. The ever-changing technological landscape dem..

In the fast-paced world of marketing, staying ahead of trends is essential for businesses aiming to capture their audience's attention and drive engagement. Integrated marketing, which seamlessly comb..