Elyts Knowledge Center - Shopping Mall Branding RSS Feed

In a country as culturally and linguistically diverse as India, advertising success depends on how deeply a brand connects with local audiences. While digital and outdoor advertising continue to evolv..

Mall media in 2025 proved that shopping centers are no longer just places to buy products—they have become immersive brand experience zones. With the rise of digital screens, interactive technology, d..

As consumer attention becomes increasingly fragmented, advertisers are constantly looking for high-impact formats to connect with their audiences. One of the most underrated but highly effective platf..

In this article, we'll discuss how to use shopping malls to help grow your brand presence. We'll cover the potential of shopping malls and the strategic steps to take in order to maximize your brand v..