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Elyts Knowledge Center - Responsibility RSS Feed

21 Oct Role of Sustainability and Ethics | Modern Advertising Agencies
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In today’s rapidly evolving marketing landscape, sustainability and ethics are no longer optional—they are essential. Modern advertising agencies are increasingly tasked with not only delivering creat..
13 Oct Sustainability | Mainline Media | Traditional Channels | Digital
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In the rapidly evolving media landscape, sustainability is no longer just a buzzword — it’s a movement reshaping industries across the globe. Mainline media, traditionally seen as resource-intensive d..
18 Sep Ad Films | Avoiding Pitfalls | Creating Impactful Campaigns
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In today’s advertising landscape, sustainability is no longer just a buzzword—it’s a necessity. With brands being held accountable for their environmental impact, the way ad films are produced is unde..
17 Sep Sustainability in Ad Films | Eco-Friendly Production Practices
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The advertising industry has long been a powerful tool to shape consumer behavior and brand perception. Today, as environmental consciousness grows among audiences, sustainability in ad films has beco..
26 Aug Agencies | Brands Communicate | Environmental Responsibility
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In today’s market, consumers are no longer making purchase decisions based solely on price, convenience, or brand recognition. A growing segment of buyers—especially Millennials and Gen Z—are aligning..
30 Jul Using Mainline Media | CSR Campaigns | Digital Marketing | Elyts
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In today’s socially conscious world, Corporate Social Responsibility (CSR) is no longer an optional endeavor—it’s a strategic imperative. As brands strive to create real-world impact and earn public t..
21 Jul Sustainability | Ad Film Production | Green Practices | Digitally
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In 2025, the global advertising industry is undergoing a significant shift toward sustainability. As brands grow increasingly conscious of their environmental impact, the production of ad films is evo..
05 Jul Green Production | Ad Films | Sustainable Practices | Digitally
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As climate concerns become more pressing globally, the advertising and entertainment industries are stepping up to reduce their environmental footprint. In 2025, green production in ad films is no lon..
25 Feb Growing Demand | Sustainable Advertising | Digital Marketing
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As environmental awareness increases, businesses and consumers alike are shifting towards sustainability in all aspects of life, including advertising. Sustainable advertising solutions are gaining tr..
01 Feb Impact | Sustainability | Sports Sponsorships | Digital Marketing
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In recent years, sustainability has become a major driving force behind the global business landscape. Companies and organizations across various industries are increasingly prioritizing environmental..
11 Jan Innovative | Campaigns | Revolutionizing | Digital Marketing
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In the dynamic world of sports media, fan engagement is more than just a buzzword; it is the lifeline that keeps the industry thriving. With the rapid evolution of technology and shifting consumer beh..
10 Jan Public Service | Announcements | Elevate | Digital Marketing
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In today’s competitive business landscape, standing out is not just about offering quality products or services; it’s about creating a meaningful connection with your audience. Public Service Announce..
04 Nov The Ethics of Advertising-Balancing Creativity and Responsibility
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In today's world, advertising plays a significant role in shaping consumer choices, preferences, and perceptions. However, this power comes with ethical responsibilities that advertisers must bear in ..
07 Oct The Ethics of OOH Advertising: Balancing Creativity and Responsibility
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In the world of advertising, the pursuit of creativity often knows no bounds. However, as the advertising landscape evolves, so do the ethical considerations that advertisers must grapple with. Out-of..
27 Jul Sports Media and Social Responsibility: Promoting Positive Messages
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IntroductionSports have always been an integral part of society, transcending boundaries and uniting people from different walks of life. As sports continue to play a prominent role in our lives, the ..
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