Elyts Knowledge Center - Point of Purchase RSS Feed

In an increasingly fragmented advertising landscape, brands are constantly searching for channels that deliver both visibility and measurable impact. Mall media campaigns have emerged as one of the mo..

In a digital age overflowing with online ads and screen fatigue, mall advertising stands out by reaching consumers in the real world—right where they make their purchasing decisions. Malls are not jus..

In the fast-moving consumer goods (FMCG) sector, where competition is fierce and brand visibility is crucial, innovative marketing strategies are essential. Mall media, an advertising medium within sh..