Elyts Knowledge Center - Phygital RSS Feed

In the fast-paced digital era, where news travels at the speed of a swipe and stories vanish in 24 hours, traditional print media has been pushed to the sidelines. Yet, instead of fading into obscurit..

As consumer attention becomes increasingly fragmented in the digital age, Mall Media has emerged as a powerful channel for brands to capture audiences in real-time, high-footfall environments. In 2025..

In 2025, mall media is no longer just about posters and billboards. It’s an immersive, data-driven ecosystem that blends digital innovation with human interaction. With malls transforming into lifesty..

In today’s hyperconnected world, the lines between offline and online experiences are rapidly fading. One of the most compelling trends redefining advertising in 2025 is the rise of phygital—a seamles..