Elyts Knowledge Center - NFC RSS Feed

Mall media has become a go-to channel for brands aiming to reach high-intent shoppers in a concentrated environment. But with increasing marketing budgets and accountability, measuring the ROI (Return..

In the ever-evolving landscape of retail marketing, malls have transformed from mere shopping destinations into high-tech engagement zones. In 2025, two technologies are standing out in mall advertisi..

Out-of-Home (OOH) advertising is no longer confined to static billboards or unidirectional messages. In 2025, the future of OOH lies in immersive technologies that blur the lines between digital and p..

Mall advertising has entered a new era of interactivity and convenience in 2025, powered by QR codes, Near Field Communication (NFC), and touchless technologies. As consumers demand faster, safer, and..

Out-of-Home (OOH) advertising is undergoing a technological revolution in 2025. Gone are the days of static billboards with one-way communication. Today, QR codes and NFC (Near Field Communication) ar..