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Elyts Knowledge Center - Media innovation RSS Feed

16 Dec Live Sports Streaming | Are Changing | Sports Media Landscape
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The sports media industry is undergoing a massive transformation, driven by the rapid growth of live sports streaming. Traditional television broadcasting is no longer the sole gateway to live sports,..
15 Dec Role of OTT Platforms in the Growth of Sports Media Broadcasting
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The sports media broadcasting landscape has undergone a massive transformation over the past decade, driven largely by the rise of Over-The-Top (OTT) platforms. Traditional television broadcasting, on..
12 Nov Data Driven Storytelling | Revolutionizing Sports Media Coverage
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In today’s fast-evolving sports media landscape, data-driven storytelling has become a game-changer. Traditional sports journalism once relied solely on human observation and commentary, but now, anal..
12 Nov Virtual Reality (VR) | Augmented Reality (AR) | Sports Media
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The sports media industry is rapidly evolving with the integration of Virtual Reality (VR) and Augmented Reality (AR) technologies. These immersive tools are redefining how fans experience sports, how..
09 Oct Mainline Media | Adapting to the Digital Age A 2025 Perspective
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As the digital wave continues to reshape global communication, mainline media—including television, print, and radio—has entered a new phase of evolution. In 2025, the convergence of traditional and d..
29 Sep How Short-Form Video is Dominating Sports Media Consumption
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In recent years, the way fans consume sports content has undergone a dramatic shift. While traditional broadcasts and long-form content remain relevant, short-form video has emerged as a dominant forc..
24 Sep Mainline Media Advertising | Trends, Insights, and Innovations
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In 2025, mainline media advertising continues to be a cornerstone of brand communication, even as digital platforms dominate the marketing ecosystem. Television, radio, newspapers, and magazines remai..
28 Aug Mainline Media: Predictions and Innovations for the Next Decade
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Mainline media, which includes television, radio, and print, has long been the backbone of mass communication. Despite the rise of digital platforms, mainline media continues to hold a strong position..
14 Aug AI | Revolutionizing Mall Media Advertising | Digital Marketing
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In 2025, Artificial Intelligence (AI) has moved from being a futuristic concept to becoming the beating heart of mall media advertising. Shopping malls—once dependent solely on static billboards, bann..
16 Jul AI | Sports Media | Predictive Analytics | Engagement | Digital
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The sports media industry is undergoing a seismic shift, and at the center of this evolution is Artificial Intelligence (AI). With billions of viewers across the globe and ever-increasing competition ..
28 Jun Future | Mall Advertising | Trends | Watch Beyond 2025 | Digital
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As shopping malls continue their evolution into lifestyle hubs, mall advertising is undergoing a major transformation. No longer confined to static posters or conventional kiosks, mall media is becomi..
20 Jun User Generated Content | Sports Media | Digital Marketing | Elyts
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In today’s hyper-digital sports landscape, fans are no longer just passive spectators — they are creators, influencers, and storytellers. User-Generated Content (UGC) has emerged as a powerful force i..
20 Jun User Generated Content | Sports Media | Digital Marketing | Elyts
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In today’s hyper-digital sports landscape, fans are no longer just passive spectators — they are creators, influencers, and storytellers. User-Generated Content (UGC) has emerged as a powerful force i..
19 Jun AI | Data Analytics | Reshaping Sports Broadcasting | Digitally
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In the dynamic world of sports broadcasting, technology is not just a tool—it’s a game changer. Artificial Intelligence (AI) and Data Analytics have revolutionized how sports content is produced, dist..
17 May Digital OOH | Revolutionizing | Outdoor Advertising | Marketing
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Outdoor advertising has always been a powerful medium for brands looking to build mass visibility. But in 2025, the landscape has shifted dramatically with the rise of Digital Out-of-Home (DOOH) adv..
10 May Top Digital | Out of Home Advertising Trends | Elyts Branding
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Digital Out-of-Home (DOOH) advertising is evolving faster than ever, fueled by advancements in technology, data analytics, and consumer behavior. As we step into 2025 and look beyond, brands and adver..
07 May Fantasy Sports Platforms | Sports Media Engagement | Digitally
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In recent years, the sports media landscape has undergone a seismic shift, thanks in large part to the meteoric rise of fantasy sports platforms. These digital platforms have not only transformed how ..
16 Jan Mall Media | Innovations | Redefining Retail | Digital Marketing
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In today’s fast-paced digital landscape, traditional retail marketing is undergoing a significant transformation. With the increasing demand for more engaging and personalized shopping experiences, ma..
06 Dec Mainline Media Innovations-Staying Ahead of the Curve
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In the rapidly evolving landscape of media, Mainline Media Innovations stands out as a pioneer in staying ahead of the curve. Discover how this dynamic company navigates the future, adapts to emerging..
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