Elyts Knowledge Center - Media Mix RSS Feed

In today’s competitive marketing environment, brands are constantly evaluating the effectiveness of their advertising channels. The two most dominant options—mainline media and digital media—often spa..

In today’s fast-paced digital-first world, many marketers assume that traditional media channels like radio have lost their relevance. However, the reality tells a different story. Radio advertising c..

In today’s dynamic advertising landscape, brands are constantly navigating the delicate balance between mainline media (traditional channels like television, radio, print, and outdoor) and digital med..

In today’s digital-first world, where social media, search engines, and mobile apps dominate, it may seem as though traditional mainline media has taken a backseat. However, despite the rapid rise of ..