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Television advertising continues to hold a dominant position in India’s rapidly evolving media ecosystem. Even with the explosive growth of digital platforms, Indian households maintain a deep connect..

Mainline media advertising—encompassing television, print, and radio—continues to be a powerful force in India’s marketing ecosystem. Despite the rise of digital platforms, traditional media retains i..

In today’s fast-evolving marketing landscape, mainline media advertising—comprising TV, radio, and print—remains a powerful way to reach broad and diverse audiences. Despite the rise of digital channe..