Elyts Knowledge Center - Mall Media Trends RSS Feed

In today’s competitive retail landscape, Augmented Reality (AR) and Virtual Reality (VR) are transforming how brands connect with consumers in malls. As footfall in shopping centres rebounds, mall med..

As we step into 2025, mall advertising is undergoing a significant transformation. With malls reinventing themselves as lifestyle and entertainment hubs, brands have more opportunities than ever to co..

As shopping malls evolve into immersive lifestyle destinations, mall media is undergoing a significant transformation. A major driver behind this evolution is DOOH—Digital Out-of-Home advertising—whic..

Shopping malls have long been hubs of consumer activity, where brands can directly connect with their audiences. In an era of rapidly evolving technology and ever-changing consumer preferences, mall m..

In the fast-paced and ever-evolving world of advertising, keeping up with the latest trends is vital for marketers to stay ahead of the competition. One area that continues to show immense potential i..