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Elyts Knowledge Center - Innovations RSS Feed

04 Sep Evolution | OOH Media | Outdoor Advertising is Adapting in 2025
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Out-of-Home (OOH) media has always been a powerful medium to capture consumer attention in the real world. From traditional billboards on highways to digital screens in malls and airports, OOH has evo..
04 Sep Evolution | OOH Media | Outdoor Advertising is Adapting in 2025
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Out-of-Home (OOH) media has always been a powerful medium to capture consumer attention in the real world. From traditional billboards on highways to digital screens in malls and airports, OOH has evo..
28 Aug Mainline Media: Predictions and Innovations for the Next Decade
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Mainline media, which includes television, radio, and print, has long been the backbone of mass communication. Despite the rise of digital platforms, mainline media continues to hold a strong position..
15 Aug AR | VR | Mall Media | Creating Immersive | Digital Marketing
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In today’s competitive retail landscape, shopping malls are transforming from traditional retail hubs into dynamic experiential destinations. Augmented Reality (AR) and Virtual Reality (VR) are at the..
13 Aug Case Studies | OOH Campaigns | Went Viral | Digital Marketing
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Out-of-Home (OOH) advertising has entered a new golden era in 2025, driven by technological innovation, interactive engagement, and data-driven targeting. From 3D billboards to augmented reality activ..
04 Aug Static | Digital | Rapid Shift | Outdoor Advertising | Digitally
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Outdoor advertising has always been a powerful medium for brands to capture attention. For decades, static billboards dominated highways, cityscapes, and commercial districts. However, in recent years..
25 Jul OOH Media | Brands | Winning Attention | Real World | Digitally
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In a world dominated by digital screens and endless scrolling, Out-of-Home (OOH) media has made a powerful comeback in 2025. Far from being a traditional format, OOH has evolved into a dynamic, data-d..
21 Jul Ad Films | Predictions | Innovations | Digitally | Elyts Branding
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As we step into a hyper-connected and AI-driven era, the world of advertising is evolving at lightning speed. Ad films, once confined to 30-second TV slots, have transformed into dynamic, interactive ..
15 Jul Mainline Media | 3D Print Ads | Interactive TV Spots | Digitally
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In a world driven by digital-first strategies, traditional media is undergoing a remarkable transformation. Mainline media—once viewed as static and slow to evolve—is now embracing innovation like nev..
28 Jun Future | Mall Advertising | Trends | Watch Beyond 2025 | Digital
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As shopping malls continue their evolution into lifestyle hubs, mall advertising is undergoing a major transformation. No longer confined to static posters or conventional kiosks, mall media is becomi..
26 Jun Green Billboards | Eco Friendly | OOH Media Solutions | Digitally
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In the fast-evolving world of advertising, sustainability has become more than just a buzzword—it's now a critical component of brand identity and consumer engagement. As climate change and environmen..
12 Jun AI | Real Time Analytics | OOH | Smarter Ad Placements | Digital
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In an age where attention spans are shrinking and consumer journeys are increasingly fragmented, Out-of-Home (OOH) advertising is undergoing a high-tech transformation. At the forefront of this revolu..
15 May Top Creative Trends Shaping Ad Films in 2025
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IntroductionAs digital content consumption continues to rise, ad films have evolved from traditional TV spots to dynamic, immersive storytelling tools. In 2025, creativity is no longer just about aest..
15 May Top Creative Trends Shaping Ad Films in 2025
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IntroductionAs digital content consumption continues to rise, ad films have evolved from traditional TV spots to dynamic, immersive storytelling tools. In 2025, creativity is no longer just about aest..
10 May Digital OOH | Transforming Urban | Consumer Engagement | Elyts
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In the bustling heart of modern cities, where attention spans are short and the competition for consumer eyeballs is fierce, Digital Out-of-Home (DOOH) advertising is reshaping how brands connect with..
08 May Trends | Ad Film Making | AR | VR | Digital Marketing | Elyts
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Ad filmmaking in 2025 is undergoing a transformative shift. From the way stories are conceptualized to how they’re delivered to audiences, the evolution is fast-paced, immersive, and driven by technol..
21 Apr AR | Sports Broadcasting | Augmented Reality | Digital Marketing
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In today’s digital-first world, sports broadcasting has gone far beyond just delivering the game to your screen. With rapid technological advancements, Augmented Reality (AR) has emerged as a game-cha..
08 Apr 10 Emerging | Ad Trends | Marketing Agencies | Digitally | Elyts
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The advertising world never stands still, and 2025 is shaping up to be a transformative year. With evolving technologies, shifting consumer behaviors, and heightened privacy regulations, marketing age..
06 Feb AI Chatbots | Interactive Advertise | Digital Marketing | Elyts
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In the ever-evolving world of retail, businesses are constantly exploring new ways to enhance customer experience and drive engagement. One such innovation gaining traction in the retail space is the ..
16 Jan Mall Media | Innovations | Redefining Retail | Digital Marketing
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In today’s fast-paced digital landscape, traditional retail marketing is undergoing a significant transformation. With the increasing demand for more engaging and personalized shopping experiences, ma..
16 Jan Mall Media | Post Pandemic World | Digital Marketing | Elyts
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The global retail landscape has undergone a seismic shift in recent years, with the COVID-19 pandemic acting as a catalyst for change. Malls, once bustling hubs of social and commercial activity, face..
09 Jan Interactive Mall Ads | Enhancing | Consumer | Digital Marketing
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In today’s rapidly evolving marketing landscape, interactive mall advertisements are emerging as a transformative medium to captivate and engage consumers. Traditional static billboards and posters ar..
02 Jan Airport | Traveling Consumer | Global Reach | Digital marketing
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In today’s fast-paced world, airport advertising has emerged as one of the most effective ways to engage with consumers. Airports are bustling hubs of activity, attracting millions of passengers annua..
18 Dec Digital Signage | Mall Marketing | High-Visibility | Elyts
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In today’s fast-paced and tech-driven world, shopping malls face an ever-growing need to stay competitive and relevant to their audiences. As consumer preferences shift and retail landscapes evolve, m..
16 Dec Innovative | Display | Revolutionizing | Digital Marketing
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Outdoor billboard advertising has long been a dominant form of marketing, with its ability to capture the attention of a vast audience in busy urban spaces. However, in an increasingly digital world, ..
14 Dec Sustainable Materials | Outdoor Billboard | Digital Marketing
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In recent years, the growing awareness about environmental sustainability has influenced various industries, and outdoor advertising is no exception. As environmental concerns become more pressing, br..
13 Dec AI | Revolutionizing Dynamic | OOH | Digital Marketing | Elyts
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Out-of-Home (OOH) advertising has undergone a remarkable transformation in recent years. No longer limited to static billboards, OOH advertising has embraced dynamic, data-driven approaches, with arti..
12 Dec Digitally Billboard Advertising | Innovations | Marketing
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Outdoor billboard advertising has long been one of the most impactful ways to reach large audiences, with its visibility and reach ensuring businesses can broadcast their message to potential customer..
04 Dec Creative Campaigns | Insights | Digital Marketing | Elyts
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The year 2023 saw an explosion of creative marketing campaigns that redefined how brands connect with audiences. Leveraging emerging technologies, cultural trends, and innovative storytelling, these c..
22 Dec OOH Innovations-Augmented Reality Billboard Campaigns
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In the ever-evolving landscape of outdoor advertising, Augmented Reality (AR) is reshaping the game. Brands are now turning to innovative AR billboard campaigns to capture audience attention and eleva..
06 Dec Mainline Media Innovations-Staying Ahead of the Curve
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In the rapidly evolving landscape of media, Mainline Media Innovations stands out as a pioneer in staying ahead of the curve. Discover how this dynamic company navigates the future, adapts to emerging..
29 Nov Tech-Driven Innovations in Mall Media Advertising
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In today's dynamic advertising landscape, malls are embracing technological advancements to captivate audiences like never before. From interactive displays to augmented reality experiences, here are ..
29 Jun The Future of OOH Advertising: Trends and Innovations
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Introduction: In the ever-evolving landscape of advertising, Out-of-Home (OOH) advertising has stood the test of time as a powerful and effective medium. From billboards and digital signage to transit..
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