Elyts Knowledge Center - Innovation RSS Feed

In recent years, the way fans consume sports content has undergone a dramatic shift. While traditional broadcasts and long-form content remain relevant, short-form video has emerged as a dominant forc..

In 2025, mainline media advertising continues to be a cornerstone of brand communication, even as digital platforms dominate the marketing ecosystem. Television, radio, newspapers, and magazines remai..

The concept of smart cities is reshaping urban landscapes worldwide, leveraging technology, data, and connectivity to improve the quality of life for citizens. Central to this transformation is the in..

Out-of-Home (OOH) advertising has long been one of the most impactful ways to connect with audiences in high-traffic locations. From billboards and transit ads to digital screens, OOH plays a vital ro..

The advertising industry has always been a hub of innovation, constantly evolving to match consumer expectations and technological progress. As we move further into 2025 and beyond, the future of adve..

Out-of-Home (OOH) media has always been a powerful medium to capture consumer attention in the real world. From traditional billboards on highways to digital screens in malls and airports, OOH has evo..

Out-of-Home (OOH) media has always been a powerful medium to capture consumer attention in the real world. From traditional billboards on highways to digital screens in malls and airports, OOH has evo..

The sports industry has always been at the forefront of adopting technology to enhance fan engagement, and Virtual Reality (VR) and Augmented Reality (AR) are now pushing those boundaries even further..

Mainline media, which includes television, radio, and print, has long been the backbone of mass communication. Despite the rise of digital platforms, mainline media continues to hold a strong position..

In today’s competitive retail landscape, shopping malls are transforming from traditional retail hubs into dynamic experiential destinations. Augmented Reality (AR) and Virtual Reality (VR) are at the..

In 2025, Artificial Intelligence (AI) has moved from being a futuristic concept to becoming the beating heart of mall media advertising. Shopping malls—once dependent solely on static billboards, bann..

Out-of-Home (OOH) advertising has entered a new golden era in 2025, driven by technological innovation, interactive engagement, and data-driven targeting. From 3D billboards to augmented reality activ..

Out-of-Home (OOH) advertising has long been a staple of brand marketing — from towering billboards along highways to posters in bustling city centers. But in today’s fast-paced, digital-first world, a..

Outdoor advertising has always been a powerful medium for brands to capture attention. For decades, static billboards dominated highways, cityscapes, and commercial districts. However, in recent years..

In 2025, the advertising world is undergoing a major transformation, led by artificial intelligence (AI) and automation. These technologies are no longer just futuristic buzzwords—they're embedded in ..

In today’s competitive retail landscape, Augmented Reality (AR) and Virtual Reality (VR) are transforming how brands connect with consumers in malls. As footfall in shopping centres rebounds, mall med..

In 2025, mall media is undergoing a transformation, shifting from static displays to dynamic, tech-powered experiences that speak directly to digital natives—especially Gen Z. This generation, born be..

In a rapidly digitizing retail landscape, mall owners and brands alike are constantly seeking innovative ways to captivate shoppers and enhance their in-mall experience. Enter interactive mall kiosks—..

Out-of-Home (OOH) advertising is no longer confined to static billboards or unidirectional messages. In 2025, the future of OOH lies in immersive technologies that blur the lines between digital and p..

Out-of-Home (OOH) advertising experienced a creative renaissance between 2024 and 2025. As brands sought to capture fragmented attention in an oversaturated digital world, OOH transformed into a bold,..

In today's data-driven advertising landscape, brands are moving beyond generic campaigns to hyper-targeted strategies that speak directly to specific communities. Hyperlocal Out-of-Home (OOH) advertis..

In a world dominated by digital screens and endless scrolling, Out-of-Home (OOH) media has made a powerful comeback in 2025. Far from being a traditional format, OOH has evolved into a dynamic, data-d..

In today’s fast-evolving advertising ecosystem, creativity remains king—but now it has a powerful new partner: Artificial Intelligence (AI). No longer just a buzzword, AI is revolutionizing the way ad..

In today’s fast-evolving advertising ecosystem, creativity remains king—but now it has a powerful new partner: Artificial Intelligence (AI). No longer just a buzzword, AI is revolutionizing the way ad..

As we step into 2025, the advertising industry continues to evolve at lightning speed. Technological advancements, shifting consumer behaviors, and global digitalization are reshaping how advertising ..

As we step into a hyper-connected and AI-driven era, the world of advertising is evolving at lightning speed. Ad films, once confined to 30-second TV slots, have transformed into dynamic, interactive ..

The advertising world is evolving faster than ever. Traditional commercials are making way for immersive, tech-driven experiences that captivate viewers like never before. At the forefront of this tra..

The sports media industry is undergoing a seismic shift, and at the center of this evolution is Artificial Intelligence (AI). With billions of viewers across the globe and ever-increasing competition ..

In recent years, the landscape of sports broadcasting has undergone a dramatic transformation. What was once confined to stadiums and living room television sets has now become a dynamic, digital-firs..

In a world driven by digital-first strategies, traditional media is undergoing a remarkable transformation. Mainline media—once viewed as static and slow to evolve—is now embracing innovation like nev..

In today’s fast-evolving retail environment, malls are not just shopping destinations—they are immersive experience centers. One technology leading this transformation is Augmented Reality (AR). From ..

The retail landscape is undergoing a digital revolution, and AI-powered advertising is at the heart of this transformation. Shopping malls, once dominated by static displays and printed hoardings, are..

In 2025, the world of Out-of-Home (OOH) advertising is undergoing a dramatic transformation. Traditionally known for static billboards and posters, OOH media is now integrating digital technologies, d..

As technology continues to transform consumer behavior, augmented reality (AR) is proving to be a game-changer for the advertising industry. What was once viewed as a futuristic concept has now become..

In today’s volatile business climate, where digital disruptions, shifting consumer behaviors, and emerging technologies are the norm, brands must do more than just adapt — they must future-proof. A ke..

As sustainability becomes a global imperative, the advertising industry is undergoing a significant transformation. In 2025, advertising agencies are no longer just storytellers—they are changemakers ..

As shopping malls continue their evolution into lifestyle hubs, mall advertising is undergoing a major transformation. No longer confined to static posters or conventional kiosks, mall media is becomi..

In the fast-evolving world of advertising, sustainability has become more than just a buzzword—it's now a critical component of brand identity and consumer engagement. As climate change and environmen..

The Out-of-Home (OOH) advertising industry is undergoing a digital renaissance, and at the core of this transformation are two powerful forces: artificial intelligence (AI) and data. In 2025, OOH camp..

In today’s hyper-digital sports landscape, fans are no longer just passive spectators — they are creators, influencers, and storytellers. User-Generated Content (UGC) has emerged as a powerful force i..

In today’s hyper-digital sports landscape, fans are no longer just passive spectators — they are creators, influencers, and storytellers. User-Generated Content (UGC) has emerged as a powerful force i..

The digital revolution has dramatically transformed how fans consume sports content. Gone are the days when stadiums and televisions were the sole platforms for live action. Today, fans expect instant..

In the rapidly evolving landscape of media and sports broadcasting, one of the most fascinating innovations is the rise of virtual hosts and AI-powered announcers. From live sports and esports to news..

In the dynamic world of sports broadcasting, technology is not just a tool—it’s a game changer. Artificial Intelligence (AI) and Data Analytics have revolutionized how sports content is produced, dist..

As global awareness of environmental issues intensifies, industries are increasingly adopting eco-conscious practices—and the advertising world is no exception. Out-of-Home (OOH) advertising, traditio..

In an age where attention spans are shrinking and consumer journeys are increasingly fragmented, Out-of-Home (OOH) advertising is undergoing a high-tech transformation. At the forefront of this revolu..

In 2025, billboard advertising broke new ground by blending creativity, technology, and cultural relevance. From AI-driven displays to real-time audience interaction, brands pushed the boundaries of..

The world of Out-of-Home (OOH) advertising is undergoing a dramatic shift, and at the forefront of this transformation are 3D billboards. These eye-catching displays are not just about size anymore — ..

In an era where personalization drives consumer engagement, geo-targeted Out-of-Home (OOH) advertising is emerging as a powerful tool for localized marketing. Brands are increasingly moving beyond gen..

Out-of-Home (OOH) advertising has undergone a radical transformation over the past few years. As we step deeper into 2025, the industry is riding a wave of digital innovation, sustainability, and data..

In the rapidly evolving world of sports media, Artificial Intelligence (AI) and data analytics are revolutionizing how brands connect with fans. With an ever-growing demand for personalized, engaging ..

Television advertising is far from fading. In fact, in 2025, it’s evolving faster than ever—powered by data, technology, and changing viewer behaviors. As marketers recalibrate their strategies to mee..

In today’s fast-paced retail environment, grabbing consumer attention is more challenging than ever. Traditional advertising methods, while still relevant, often struggle to deliver dynamic and engagi..

Outdoor advertising has always been a powerful medium for brands looking to build mass visibility. But in 2025, the landscape has shifted dramatically with the rise of Digital Out-of-Home (DOOH) adv..

IntroductionAs digital content consumption continues to rise, ad films have evolved from traditional TV spots to dynamic, immersive storytelling tools. In 2025, creativity is no longer just about aest..

IntroductionAs digital content consumption continues to rise, ad films have evolved from traditional TV spots to dynamic, immersive storytelling tools. In 2025, creativity is no longer just about aest..

Digital Out-of-Home (DOOH) advertising is evolving faster than ever, fueled by advancements in technology, data analytics, and consumer behavior. As we step into 2025 and look beyond, brands and adver..

In the bustling heart of modern cities, where attention spans are short and the competition for consumer eyeballs is fierce, Digital Out-of-Home (DOOH) advertising is reshaping how brands connect with..

In the dynamic world of advertising, a constant tug-of-war exists between creative freedom and corporate accountability. On one side, bold ideas and disruptive campaigns push boundaries and capture at..

Ad filmmaking in 2025 is undergoing a transformative shift. From the way stories are conceptualized to how they’re delivered to audiences, the evolution is fast-paced, immersive, and driven by technol..