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Elyts Knowledge Center - India Advertising RSS Feed

15 Jul Print Media Resurgence | Newspapers | Still Deliver ROI | Digital
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In an age dominated by digital platforms and AI-driven advertising, many predicted the demise of traditional print media. Yet, as we move through 2025, newspapers are experiencing a surprising resurge..
10 Jul Transit Media | Becoming | Brand Powerhouse | Digital Marketing
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In the evolving world of outdoor advertising, transit media has emerged as one of the most impactful, cost-effective, and high-visibility formats in 2025. From fully wrapped metro trains to branded ca..
27 Jun Creative | OOH Campaigns | Went Viral | Digital Marketing | Elyts
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Out-of-Home (OOH) advertising continues to prove its unmatched power in driving mass visibility and engagement. In 2025, several creative OOH campaigns didn’t just catch eyeballs—they captured imagina..
05 Jun Leveraging | Cricket Broadcasts | Brand Visibility | Digitally
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In India, cricket is not just a sport—it’s a cultural phenomenon. From World Cups to IPL showdowns, cricket captivates millions of viewers across demographics. For brands seeking high-impact visibilit..
05 Jun Leveraging | Cricket Broadcasts | Brand Visibility | Digitally
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In India, cricket is not just a sport—it’s a cultural phenomenon. From World Cups to IPL showdowns, cricket captivates millions of viewers across demographics. For brands seeking high-impact visibilit..
04 Jun Evaluating | Mainline Media's | Impact | Rural | Digital | Elyts
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As India experiences rapid digitalization, the relevance of mainline media—such as newspapers, radio, and television—continues to hold strong, particularly in rural and tier-2 markets. These markets r..
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