Elyts Knowledge Center - India Advertising RSS Feed
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In an age dominated by digital platforms and AI-driven
advertising, many predicted the demise of traditional print media. Yet, as we
move through 2025, newspapers are experiencing a surprising resurge..
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44
In the evolving world of outdoor advertising, transit
media has emerged as one of the most impactful, cost-effective, and
high-visibility formats in 2025. From fully wrapped metro trains to branded
ca..
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159
Out-of-Home (OOH) advertising continues to prove its
unmatched power in driving mass visibility and engagement. In 2025, several
creative OOH campaigns didn’t just catch eyeballs—they captured imagina..
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90
In India, cricket is not just a sport—it’s a cultural
phenomenon. From World Cups to IPL showdowns, cricket captivates millions of
viewers across demographics. For brands seeking high-impact visibilit..
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In India, cricket is not just a sport—it’s a cultural
phenomenon. From World Cups to IPL showdowns, cricket captivates millions of
viewers across demographics. For brands seeking high-impact visibilit..
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103
As India experiences rapid digitalization, the relevance of
mainline media—such as newspapers, radio, and television—continues to hold
strong, particularly in rural and tier-2 markets. These markets r..
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