Elyts Knowledge Center - H RSS Feed
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In today’s fast-evolving digital landscape, marketers are
rediscovering the power of Out-of-Home (OOH) advertising—from billboards
to transit ads—not just as static brand awareness tools, but as strat..
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349
In the ever-evolving landscape of advertising, 3D digital
billboards have emerged as the next frontier in out-of-home (OOH)
marketing. These futuristic displays are turning heads in major cities like ..
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As urban landscapes continue to evolve, the concept of smart
cities has emerged as a beacon of futuristic innovation. These cities leverage
technology and data to improve the quality of life for resid..
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In today's fast-paced digital era, brands are constantly
seeking new ways to break through the noise and connect with consumers on a
personal level. While digital advertising often dominates the conve..
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In a world where consumers are constantly bombarded with
advertisements, standing out is no longer a matter of budget — it's about relevance.
Traditional Out-of-Home (OOH) advertising has always had t..
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As environmental concerns continue to shape the advertising
industry, Out-of-Home (OOH) advertising is undergoing a green
revolution. In 2025, sustainability isn't just a buzzword—it’s a business
impe..
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The landscape of advertising is evolving at an incredible
pace, and at the heart of this transformation lies Programmatic Out-of-Home
(OOH) advertising. With the rise of digital technology and data-dr..
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In 2025, the advertising world is undergoing a seismic
shift—and digital out-of-home (DOOH) advertising is leading the charge. What
was once a static medium with limited reach is now a dynamic, data-d..
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In today's digital age, sports influencer marketing has
evolved far beyond sponsored posts and branded jerseys. Athletes are no longer
just representatives of teams — they’re full-blown cultural icons..
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In today's digital era, social media has revolutionized how
sports brands connect with fans. Platforms like TikTok, Instagram Reels, and
YouTube Shorts have emerged as powerhouses for viral content, p..
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In recent years, fantasy sports have exploded in popularity,
evolving from a niche hobby into a mainstream digital entertainment phenomenon.
With millions of users participating across platforms like ..
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In the digital age where audiences are bombarded with
content from all directions, brands are constantly searching for more authentic
and effective ways to connect with consumers. Enter sports podcast..
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The convergence of sports and digital entertainment is
rewriting the playbook for revenue generation—and at the heart of this
transformation are in-game advertisements. Once a niche tactic, in-game
ad..
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In the high-stakes world of sports marketing, sponsorships
go far beyond logos on jerseys or banners on sidelines. When done right, they
become powerful storytelling tools that ignite passion, foster ..
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278
The esports industry has transformed from niche
entertainment to a billion-dollar powerhouse, captivating millions of loyal
fans across the globe. As competitive gaming surges in popularity,
forward-t..
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In the ever-evolving world of marketing, brands are
constantly seeking new platforms to engage their audiences. One of the most
dynamic and high-impact spaces gaining momentum is digital signage in
st..
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In 2025, the sports and marketing worlds collided in
spectacular fashion. From jaw-dropping multi-million dollar contracts to
headline-making partnerships with unexpected brands, athlete endorsement d..
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The advertising world never stands still, and 2025 is
shaping up to be a transformative year. With evolving technologies, shifting
consumer behaviors, and heightened privacy regulations, marketing age..
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In an increasingly mobile world, location-based advertising
(LBA) has emerged as a powerful tool for businesses aiming to convert online
engagement into real-world foot traffic and sales. Leveraging G..
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In the fast-paced world of digital advertising,
one-size-fits-all campaigns are quickly becoming obsolete. Consumers expect
personalized experiences tailored to their interests, behaviors, and
prefere..
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In the fast-evolving world of digital marketing, programmatic
advertising is quickly becoming the dominant force reshaping how brands
reach their audiences. With the ability to automate the buying and..
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In today’s hyper-competitive digital landscape,
understanding the customer is more than a luxury—it’s a necessity. With
billions of data points generated every day across online platforms,
traditional..
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In today’s hyperconnected world, consumer attention is
fragmented across platforms, screens, and channels. From Instagram and YouTube
to podcasts, websites, and in-store experiences, the average buyer..
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In today’s digital-first world, the way audiences consume
content is evolving rapidly—and one of the biggest shifts in recent years has
been the rise of short-form video. Platforms like TikTok, Instag..
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In a world flooded with ads, pop-ups, and digital noise,
brands are constantly looking for new ways to connect with audiences on a
deeper, more emotional level. Enter brand documentaries — a rising tr..
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In today’s digital age, attention is the new currency.
Brands are constantly battling to capture and hold viewers’ attention long
enough to convey their message. Enter animated explainer videos—a blen..
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In a world overflowing with content, grabbing attention is
harder than ever. Digital ads flash by in seconds, and if your message doesn’t
stand out instantly, it gets lost in the scroll. That’s where ..
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In the ever-evolving landscape of digital marketing, video
advertising continues to dominate as the most engaging form of content. But
in 2025, it's not just the visuals that are making an impact—AI v..
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In today’s digital marketing landscape, personalization is
no longer a luxury—it’s a necessity. Consumers expect brands to speak directly
to their needs, preferences, and behaviors. Enter AI-powered
h..
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Brand integration in TV shows is not a new concept, but it
is evolving at an unprecedented pace. As traditional advertising faces
challenges with ad blockers and shifting consumer preferences, brands ..
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In today’s fast-paced digital age, it’s easy to assume that
traditional print media has become obsolete. However, savvy marketers know that
combining print and digital media creates a powerful synergy..
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In recent years, the entertainment industry has witnessed a
significant transformation. Traditional television and over-the-top (OTT)
platforms, once considered rivals, are now increasingly merging th..
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In the dynamic landscape of retail, technology continues to
reshape how customers interact with brands and products. One of the most
innovative tools gaining traction is the digital mirror. Unlike tra..
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Seasonal advertising is a dynamic and highly effective
strategy used by malls to attract shoppers during specific times of the year.
By capitalizing on holidays, special occasions, and seasonal trends..
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In today’s competitive retail landscape, brands are
constantly seeking innovative ways to engage consumers and drive sales. One
powerful tool that has emerged is geo-fencing—a location-based marketing..
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In the modern retail landscape, touchscreen directories are
rapidly transforming the way shoppers navigate complex spaces such as malls,
airports, and large commercial centers. These interactive syste..
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In the ever-evolving world of marketing, malls are becoming
more than just shopping destinations—they are immersive experiences. One of the
most innovative ways brands are capturing attention is throu..
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Artificial Intelligence (AI) is transforming the retail
landscape, especially in shopping malls where understanding consumer behavior
is crucial for enhancing customer experience and driving sales. In..
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In the dynamic world of retail marketing, one tactic
consistently proves its worth: free sampling. Whether it’s a bite of a new
snack, a spritz of a luxury fragrance, or a trial of skincare, free samp..
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In today’s fast-paced world, customer experience is
paramount for businesses. One essential component of a positive experience is
ease of navigation within a facility, and that’s where wayfinding digi..
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In an ever-evolving retail landscape, interactive mall
kiosks are gaining traction as essential tools for enhancing customer
engagement. As shopping malls transform to meet the expectations of tech-sa..
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In recent years, Artificial Intelligence (AI) has been
transforming various industries, and Out-of-Home (OOH) advertising is no
exception. As traditional advertising methods evolve, AI plays a critica..
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In the modern advertising landscape, personalization is key.
With the rise of Out-Of-Home (OOH) advertising, brands are increasingly
leveraging technology to create more engaging and relevant content...
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In today’s competitive business landscape, finding a
cost-effective and impactful advertising medium is crucial for brands looking
to maximize their marketing budget. One such strategy that has gained..
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In today’s retail landscape, digital signage has evolved
from static displays to interactive experiences that captivate customers and
boost sales. Interactive in-store digital signage is transforming ..
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In today’s retail landscape, digital signage has evolved
from static displays to interactive experiences that captivate customers and
boost sales. Interactive in-store digital signage is transforming ..
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In today’s fast-paced retail environment, staying ahead of
the competition means adopting innovative technologies that enhance customer
engagement and streamline operations. One such breakthrough is l..
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In the ever-evolving world of advertising, technology
continues to shape the way brands connect with audiences. One of the most
exciting advancements in recent years is the intersection of Augmented R..
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In the ever-evolving world of advertising, 3D billboards
have emerged as a groundbreaking trend that is transforming the way brands
engage with audiences. As we step into 2025, these captivating visua..
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As we move deeper into 2025, the advertising landscape
continues to evolve at an unprecedented pace. Agencies that stay ahead of the
curve are the ones that can anticipate and leverage emerging trends..
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In today’s competitive business landscape, leveraging
technology to enhance marketing strategies is no longer optional—it’s
essential. One innovative approach that has gained substantial traction is
l..
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Programmatic advertising has emerged as
a transformative force within the ad industry, revolutionizing how marketers
buy and optimize digital ad space. As brands strive to reach highly targeted
audien..
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In today’s fast-paced digital landscape, advertisers are
constantly seeking ways to better understand consumer behavior. With the rise
of artificial intelligence (AI), marketers now have unprecedented..
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281
In today's competitive digital landscape, businesses of all
sizes are investing heavily in advertising to reach their target audiences.
However, the challenge lies not just in launching ads, but in en..
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In the ever-evolving world of digital marketing, brands are
constantly seeking new ways to stay ahead of the competition. One strategy that
has gained significant traction in recent years is the omnic..
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323
In recent years, short-form videos have taken over the
digital landscape. Platforms like TikTok, Instagram Reels, and YouTube Shorts
are not just gaining popularity—they are shaping how brands communi..
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349
In the dynamic world of social media advertising, standing
out is more challenging than ever. As businesses increasingly compete for
consumer attention, social media ad agencies must adapt, innovate, ..
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In the ever-evolving world of advertising, brands
continuously seek innovative ways to capture their audience’s attention. One
technique that has gained immense popularity is Computer-Generated Imager..
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342
In the age of fast-paced digital consumption, short-form ads
have taken the social media world by storm. Platforms like TikTok, Instagram
Reels, and YouTube Shorts are thriving on brief, impactful con..
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323
In an age where consumers are constantly bombarded with
information, brands must go beyond traditional marketing tactics to foster
long-term relationships. One of the most powerful strategies to achie..