Elyts Knowledge Center - H RSS Feed

In the fast-evolving world of sports media, brands are constantly faced with a critical question: Should you invest in sponsorship or traditional ad placements? Both approaches offer unique advantages..

India’s sports broadcasting landscape is undergoing a transformative shift. Once dominated by national-level sports channels in English and Hindi, the spotlight is now on regional sports channels. Fro..

In 2025, the global sports media landscape is experiencing a seismic shift. The competition for broadcasting rights has evolved into an all-out battle among traditional broadcasters, streaming giants,..

In the ever-evolving political landscape of 2025, mainline media—a term encompassing traditional, widely-trusted news outlets—remains a cornerstone of political communication. Despite the rise of soci..

In today’s dynamic marketing landscape, the once-distinct lines between mainline and digital media are rapidly blurring. Brands are no longer forced to choose between traditional advertising channels ..

Television advertising is far from fading. In fact, in 2025, it’s evolving faster than ever—powered by data, technology, and changing viewer behaviors. As marketers recalibrate their strategies to mee..

In an age of digital saturation and ad fatigue, brands are seeking new ways to cut through the noise. One emerging trend making waves is interactive mall media—a dynamic advertising approach that tran..

Mall media advertising has become an increasingly powerful way for brands to connect with consumers in high-traffic, premium retail environments. With footfalls that often exceed tens of thousands per..

In the ever-evolving landscape of Fast-Moving Consumer Goods (FMCG), brands are constantly seeking innovative ways to connect with their target audience. One strategy gaining significant traction is m..

In today’s highly competitive retail landscape, attracting shoppers to physical stores can be challenging. While e-commerce continues to grow, malls remain vibrant hubs where consumers seek unique, in..

In today’s competitive marketplace, brands are constantly exploring innovative ways to capture consumer attention. One of the most effective and increasingly popular strategies is leveraging digital s..

When it comes to advertising, location is everything—especially within the vibrant and competitive environment of a shopping mall. Malls are high-traffic zones with a diverse audience, making them pri..

In the evolving world of advertising, Out-of-Home (OOH) media continues to be a powerful tool for brands to connect with consumers. Among its various formats, two prominent players—Mall Media and Trad..

In an era dominated by digital media, it’s easy to overlook the power of traditional advertising platforms. Yet, mall advertising continues to deliver impressive results—especially for fashion and lif..

In an era where digital noise often overwhelms consumers, Mall Media is emerging as a powerful tool that bridges the gap between brand messaging and buyer intent. Unlike traditional outdoor or online ..

Out-of-Home (OOH) advertising has long been a staple of brand visibility, capturing the attention of consumers through billboards, transit ads, street furniture, and more. However, the traditional sta..

Out-of-Home (OOH) advertising has long been a powerful medium to capture the attention of audiences beyond traditional screens. In today’s digital age, creativity in OOH campaigns is more crucial than..

Out-of-Home (OOH) advertising continues to evolve rapidly, blending creativity with technology to capture the attention of consumers on the go. As we move further into 2025, brands and marketers need ..

Out-of-Home (OOH) advertising remains one of the most impactful ways to reach a broad audience in today’s dynamic marketing landscape. Billboards, transit ads, street furniture, and other OOH formats ..

In today’s fast-paced marketing landscape, brands are constantly seeking the most effective channels to capture consumer attention and leave a lasting impression. Among the many advertising mediums av..

Out-of-Home (OOH) advertising is one of the oldest yet most effective ways to engage audiences in the physical world. From towering billboards and transit ads to interactive digital displays, OOH camp..

In today’s fast-paced world, where digital screens dominate much of our attention, Out-of-Home (OOH) advertising continues to stand tall—literally and figuratively. OOH media reaches consumers where t..

In a world dominated by smartphones, social media, and data-driven marketing, one might assume traditional advertising methods like Out-of-Home (OOH) have become obsolete. However, that assumption cou..

In a world dominated by digital ads and social media promotions, Out-of-Home (OOH) media continues to be a powerful, effective, and often underrated marketing channel. From bustling billboards to eye-..

In an increasingly digital world, Out-of-Home (OOH) media has proven that physical advertising still holds power. As we move through 2025, OOH media continues to evolve, combining traditional formats ..

In the ever-evolving landscape of advertising, sports media stands out as one of the most powerful platforms for brand storytelling. From captivating TV commercials to immersive digital experiences, s..

In the world of sports, the thrill of the game doesn’t end with the final whistle. What millions of fans experience on their screens or read in the papers is just the polished surface of an intricate ..

In recent years, fantasy sports platforms have gained remarkable traction, evolving from niche communities into mainstream phenomena. Their rapid rise is not just a tech success story—it's a disruptio..

In today's hyper-connected world, sports media is more than just a platform for game updates and highlights—it has become a powerful tool in shaping and promoting athlete brands. From traditional broa..

In the dynamic world of sports media, brands constantly explore innovative ways to connect with their target audiences. Two of the most prevalent strategies are sponsorship and advertising placement. ..

In the ever-evolving world of media consumption, brands face a pivotal question: Where should we invest our advertising dollars—Live Sports Broadcasting or OTT Streaming? Both platforms offer unique o..

In 2025, sports media rights continue to be the crown jewel of the broadcasting world. As live sports remain one of the few formats that consistently draw massive, real-time audiences, media rights ha..

In today’s hyper-competitive advertising landscape, brands are constantly looking for powerful platforms that can amplify their message and connect with a broader audience. One of the most impactful a..

As the global sports industry continues to evolve, sports media platforms are becoming a goldmine for advertisers in 2025. With millions of engaged fans across digital and traditional channels, brands..

In today's digital age, sports media has evolved far beyond simply watching a game on television. It is a multibillion-dollar industry that drives global fan engagement, fuels marketing strategies, an..

In today’s digital-first world, brands are constantly exploring new-age advertising platforms to connect with consumers. Yet, despite the rise of digital and social media, Fast-Moving Consumer Goods (..

As we step deeper into 2025, mainline media continues to play a pivotal role in shaping brand perception, consumer trust, and mass outreach. While digital platforms have revolutionized communication, ..

In the era of smartphones, streaming platforms, and endless scrolling, it’s easy to assume that mainline media—traditional channels like television, radio, newspapers, and magazines—has lost its relev..

In today's digital-first marketing landscape, mainline media channels like Print, Radio, and TV still hold significant power when it comes to building brand trust, reaching mass audiences, and creatin..

In today’s ever-evolving marketing landscape, brands must reach consumers across multiple touchpoints to remain top-of-mind. While digital platforms dominate conversations, mainline media—including te..

In today’s digital-first era, many brands are shifting focus to online advertising. However, mainline media — which includes traditional platforms such as television, radio, print (newspapers and maga..

The advertising landscape is undergoing a seismic shift, driven by the rapid evolution of technology. Gone are the days when traditional billboards and TV spots ruled the marketing world. Today, adver..

In today’s fast-paced digital world, capturing consumer attention is more challenging than ever. Brands are constantly competing for visibility, relevance, and connection. Amid this noise, a creative ..

In today’s fast-evolving marketing landscape, creativity alone is no longer enough for advertising agencies to succeed. The integration of data into creative processes has transformed how agencies str..

In today’s fast-paced, media-saturated world, businesses are faced with a critical decision: Should they go the traditional route or embrace digital when choosing an advertising agency? Both tradition..

In today’s saturated market, standing out is no longer optional—it’s survival. This case study reveals how a forward-thinking ad agency engineered a 300% sales increase for a mid-tier consumer brand u..

In today's hyper-competitive marketplace, advertising isn't just an option—it's a necessity. Whether you're launching a new product or trying to grow your brand presence, partnering with the right adv..

In today’s digital age, visual storytelling has evolved dramatically, and at the heart of this transformation lies Visual Effects (VFX). In the realm of advertising, where attention spans are short an..

In today’s fast-paced digital world, capturing audience attention is both an art and a science. Brands aiming to make an impact through video marketing often face a critical choice: should they invest..

In the fast-evolving world of advertising, staying ahead of creative trends is key to capturing audience attention and driving brand engagement. Ad films in 2025 are pushing boundaries, embracing tech..

In today's saturated media landscape, where attention spans are fleeting and competition is fierce, traditional advertising methods are no longer enough. Consumers crave authentic connections, emotion..

The sports media landscape is undergoing a seismic shift. As technology evolves and audience preferences change, traditional broadcasting is being challenged—and often replaced—by Over-the-Top (OTT) p..

In the evolving world of digital marketing, brands are constantly seeking effective ways to engage the next wave of consumers—Generation Z. Born between 1997 and 2012, Gen Z is digital-native, sociall..

In the fast-paced world of professional sports, it's not just the athletes that keep fans coming back—it's the storytelling, the angles, the commentary, and the moments that unfold through sports broa..

In today’s hyper-competitive marketing landscape, brands are increasingly turning to sports as a powerful medium to connect with audiences. However, the terms sports sponsorship and sports advertising..

In today’s hyper-connected world, sports media stands out as a powerful platform for brands to amplify visibility and create deep consumer connections. With millions of fans tuning in to watch their f..

Over the past decade, India has witnessed an unprecedented surge in the popularity of sports, transforming the media landscape and creating a goldmine for advertisers. While cricket has traditionally ..

As the advertising landscape continues to evolve, mainline media remains a crucial channel for brands seeking to connect with broad audiences effectively. In 2025, advertisers face a dynamic environme..

In 2025, the marketing landscape is evolving at an unprecedented pace, largely fueled by advancements in Artificial Intelligence (AI). Among the many players in this transformation, Mainline Media sta..

In an era dominated by smartphones, social media, and on-demand content, it's easy to assume that traditional or mainline media has lost its place. However, despite the rapid rise of digital platforms..