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In the age of social media and digital advertising, many believe that traditional media is losing its influence. However, when it comes to political campaigns and elections, mainline media—such as tel..

In every democracy, media acts as a bridge between political leaders and the public. Among all communication platforms, mainline media—which includes television, radio, and print newspapers—continues ..

In the modern political landscape, effective communication is crucial for winning elections. While digital media continues to grow, mainline media, including television, radio, and print, remains a po..

As the 2025 election season intensifies, political campaigns across the globe are recalibrating their media strategies to capture the attention of diverse voter demographics. While digital platforms h..

As the 2026 general elections loom closer, political parties in India are sharpening their strategies to influence public opinion and secure voter loyalty. While digital platforms have gained momentum..

As India heads into a new era of digitally influenced democracy, Out-of-Home (OOH) advertising remains one of the most trusted, visible, and persuasive tools in political and election campaigns. Despi..

In a nation as diverse and populous as India, political communication is as much an art as it is a strategy. While digital media is booming, mainline media—comprising television, radio, and print—rema..