Elyts Knowledge Center - Consumer RSS Feed

In today’s fast-paced digital world, brands are in a constant race to capture consumer attention. Among all advertising elements, visuals play the most powerful role in influencing emotions, decisions..

In today’s digital-first era, audiences are exposed to an overwhelming amount of information every day. With countless online ads, social media promotions, and influencer endorsements competing for at..

In today’s marketing landscape, businesses often debate whether digital-first strategies outweigh the influence of traditional platforms. While digital channels are undoubtedly powerful, mainline medi..

In a world increasingly dominated by digital platforms, television advertising has not only survived but continues to thrive in 2025. While brands now diversify their budgets across social media, infl..

In today’s market, consumers are no longer making purchase decisions based solely on price, convenience, or brand recognition. A growing segment of buyers—especially Millennials and Gen Z—are aligning..

In the dynamic world of retail marketing, Mall Media has emerged as a powerful tool that significantly influences shopper behavior — especially impulse buying. By strategically placing visually engagi..

In today’s fast-paced retail environment, brands need more than just visibility—they need emotional connections. Mall media offers a unique platform to engage shoppers through immersive storytelling t..

In today’s competitive advertising landscape, brands are under constant pressure to maximize their marketing budgets. Out-of-Home (OOH) advertising continues to be a key player in driving brand visibi..

In today’s highly competitive advertising world, grabbing a consumer’s attention is no easy feat. Traditional billboards have served as brand visibility tools for decades, but the emergence of 3D bill..

In today’s fiercely competitive advertising landscape, capturing consumer attention and influencing decision-making requires more than creative flair — it demands scientific insight. That’s where neur..

In the cluttered world of advertising, where consumers are exposed to thousands of messages every day, brands are increasingly turning to neuroscience to break through the noise. The integration of br..

In the world of advertising, especially in the high-stakes realm of ad films, one age-old debate continues to shape creative strategy: emotion vs. logic. Should a brand appeal to the heart or the head..

In an era where attention spans are shorter than ever, brands are on a constant hunt for ways to stand out. While traditional billboards have long been a staple of outdoor advertising, a new wave of i..

In today’s hyper-connected world, the lines between offline and online marketing are increasingly blurred. One simple yet powerful tool has emerged as the bridge between the two: the QR code. Once con..

In the fast-moving consumer goods (FMCG) sector, trust and brand familiarity are essential drivers of consumer choice. While digital channels have gained prominence, mainline media—such as television,..

In a world overflowing with ads, brands are constantly searching for ways to cut through the noise. Amid the digital clutter and fleeting attention spans, storytelling in mainline media—TV, radio, and..

As the media landscape continues to evolve in 2025, the debate between mainline and digital media for brand building has become more complex than ever. While digital media offers instant access and me..

In today’s competitive retail landscape, Augmented Reality (AR) and Virtual Reality (VR) are transforming how brands connect with consumers in malls. As footfall in shopping centres rebounds, mall med..

Malls are not just centers for commerce—they're psychological playgrounds where brands can shape consumer behavior in subtle but powerful ways. Every media placement in a mall—from digital screens to ..

In the fast-paced world of modern retail, malls are transforming from simple shopping destinations to immersive brand engagement zones. At the heart of this shift is Digital Out-of-Home (DOOH) adverti..

Outdoor advertising, or Out-of-Home (OOH) advertising, remains one of the most powerful ways to influence consumer behavior in the real world. But what makes certain billboards, hoardings, and transit..

In an age dominated by digital noise and fleeting online impressions, Out-of-Home (OOH) advertising stands tall—literally and figuratively—as a powerful tool for brands seeking to build lasting trust ..

In 2025, the advertising landscape is undergoing a profound shift, driven by growing consumer demands for transparency, inclusivity, and accountability. Ethical advertising is no longer a niche concer..

In today’s fast-paced digital ecosystem, capturing attention is an art — and a science. Ad films, whether 30-second TV commercials or short-form social media videos, rely heavily on psychological prin..

In a marketplace saturated with advertising noise, trust is currency — and for Indian consumers, mainline media continues to be a key source of credibility. As digital platforms face increasing scruti..

In an era dominated by digital-first strategies, many Fast-Moving Consumer Goods (FMCG) brands are making a surprising yet strategic shift—reinvesting in mainline media. While digital advertising offe..

In 2025, luxury marketing is experiencing a transformation, driven by the strategic use of premium mall media spaces. As high-end consumers demand more personalized and immersive experiences, luxury b..

In a digitally distracted world, capturing real consumer attention has become a major challenge for brands. XYZ Brand, a leading lifestyle apparel company, turned to mall media to bridge this gap—and ..

In the dynamic world of retail marketing, mall advertising has evolved beyond static visuals to embrace digital innovation. One of the most impactful trends leading this transformation is gamification..

As shopping malls evolve into immersive lifestyle destinations, mall media is undergoing a significant transformation. A major driver behind this evolution is DOOH—Digital Out-of-Home advertising—whic..

In an era where consumer attention is fragmented across digital and physical spaces, mall advertising is undergoing a transformative shift. Brands are no longer relying on guesswork; instead, they are..

In the evolving landscape of retail marketing, mall media continues to thrive—powered not just by strategic placement, but by deep psychological principles that guide consumer behavior. Understanding ..

In today’s overstimulated world, where consumers are constantly bombarded with ads across screens and streets, grabbing attention is more competitive than ever. Outdoor advertising (OOH)—from billboar..

In today’s fragmented digital world, brands are no longer relying on a single medium to communicate their message. The consumer journey is now dynamic, crossing multiple platforms—online and offline. ..

In 2025, the advertising landscape is driven by two powerful forces: data analytics and consumer psychology. Together, these tools are helping advertising agencies decode human behavior and deliver pe..

As sustainability becomes a global imperative, the advertising industry is undergoing a significant transformation. In 2025, advertising agencies are no longer just storytellers—they are changemakers ..

India's Direct-to-Consumer (D2C) ecosystem is booming, with over 800+ brands redefining retail through digital channels. However, in a hyper-competitive market, great products aren’t enough. Success l..

The Direct-to-Consumer (D2C) landscape in 2025 is more competitive than ever. With countless brands fighting for the same digital real estate, standing out requires more than just quality products and..

As Direct-to-Consumer (D2C) brands continue to scale in a hyper-competitive e-commerce world, a new yet familiar frontier is emerging as a powerful offline growth strategy—mall advertising. Once domin..

In today’s hyper-competitive retail landscape, mall advertising remains a potent tool for brands to capture attention and drive in-store footfall. With high dwell times, a targeted audience, and an im..

In today’s hyper-competitive retail landscape, understanding why consumers make certain decisions is just as important as where they make them. Mall advertising stands out as a unique form of Out-of-H..

In an age of digital saturation, brands are turning to offline strategies that deliver tangible engagement and targeted reach. Among these, mall media has emerged as a powerful channel for hyper-targe..

In an era dominated by digital noise and fleeting attention spans, brands are constantly searching for ways to make their advertising more relevant and impactful. One strategy that's gaining serious m..

In an age of omnichannel engagement and hyper-targeted advertising, 360-degree marketing campaigns have become the cornerstone of successful brand strategies. These campaigns aim to deliver a unified ..

In today’s competitive marketing landscape, malls have transformed from retail spaces into immersive brand experience zones. Mall media campaigns offer a unique, high-engagement advertising opportunit..

In an era dominated by fleeting digital impressions, mall media emerges as a powerful channel that captures consumer attention where it matters most—at the point of decision-making. But what makes mal..

In 2025, brands are redefining consumer engagement by tapping into one of the most immersive and effective platforms—mall media. As footfall in shopping malls continues to rise, advertisers are findin..

In the fast-evolving world of advertising, 2025 has seen a major shift in the way brands connect with their audiences. One trend that’s stealing the spotlight is Mall Media — a powerful fusion of reta..

In the ever-evolving world of advertising, creativity alone isn’t enough. The most successful advertising agencies dive deep into the science of consumer psychology—understanding how people think, fee..

In India's evolving advertising landscape, mainline media — comprising television, radio, and print — continues to play a pivotal role, especially in Tier 2 and Tier 3 cities. While digital platforms ..

In today’s cluttered advertising landscape, brands are constantly seeking the most effective channels to capture consumer attention and stay memorable. Two major contenders in this space are Mainline ..

In today’s hyper-competitive market, launching a product or activating a brand requires more than traditional advertising—it demands immersive, high-impact experiences that create memorable impression..

In the evolving landscape of retail marketing, mall advertising remains one of the most effective touchpoints for brand visibility and consumer engagement. However, the strategies for luxury brands ve..

Fast-Moving Consumer Goods (FMCG) brands have long battled for consumer attention in saturated marketplaces. With traditional retail advertising avenues facing diminishing returns, the spotlight has s..

Festive seasons are more than just cultural celebrations—they’re golden opportunities for brands to connect with high-intent shoppers. In India, festivals like Diwali, Christmas, Eid, and Navratri dri..

Mall media campaigns have evolved far beyond banners and kiosks — they are now strategic tools rooted deeply in consumer psychology. Understanding how people think, feel, and behave in a shopping envi..

In the ever-evolving retail landscape, malls are becoming more than just shopping destinations—they are experience hubs. As brands compete for attention, interactive digital displays have emerged as a..

In 2025, mall media is not just an advertising tool—it's a strategic driver of the shopper journey, creating memorable brand touchpoints that influence purchasing decisions. With evolving consumer exp..

In today’s ultra-competitive Fast-Moving Consumer Goods (FMCG) landscape, capturing consumer attention requires more than flashy packaging or traditional advertisements. One of the most effective ways..

In the fast-paced world of retail and advertising, timing is everything—especially when it comes to mall campaigns. With shopping malls witnessing their highest footfall over weekends, understanding c..