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30 Jul Integrating Mainline | 360° Campaigns | Digital Marketing | Elyts
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In today’s fragmented media landscape, brands can no longer rely solely on mainline or digital advertising to capture audience attention. Instead, a strategic integration of both mediums—a true 360° c..
30 Jul AI | Transforming Creative Production | Mainline Media | Digital
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In the rapidly evolving landscape of advertising, Artificial Intelligence (AI) is no longer a futuristic concept — it's a present-day powerhouse that’s reshaping how brands approach creative productio..
25 Jul Hyperlocal OOH Advertising | Location Based Marketing | Digitally
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In today's data-driven advertising landscape, brands are moving beyond generic campaigns to hyper-targeted strategies that speak directly to specific communities. Hyperlocal Out-of-Home (OOH) advertis..
21 Jul Sustainability | Ad Film Production | Green Practices | Digitally
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In 2025, the global advertising industry is undergoing a significant shift toward sustainability. As brands grow increasingly conscious of their environmental impact, the production of ad films is evo..
21 Jul Successful Ad Films | Boosted Brand Awareness | Digital Marketing
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In the digital-first landscape of 2025, ad films have emerged as powerful brand-building tools. With shrinking attention spans and fierce competition, companies are investing more in emotionally reson..
15 Jul Top 10 | Mainline Media Campaigns | That Made Headlines | Digital
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In a year dominated by digital evolution, mainline media proved once again that traditional channels like TV, radio, and print still pack a powerful punch. From heart-touching TV commercials to visual..
13 Jul Mall Media | Success Stories | 5 Brands | Digital Marketing
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As consumer attention becomes increasingly fragmented in the digital age, Mall Media has emerged as a powerful channel for brands to capture audiences in real-time, high-footfall environments. In 2025..
05 Jul Shooting Ad Films | Celebrities | Tips | Challenges | Digitally
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Celebrity endorsements have long been a powerful tool in advertising. Whether it’s a sports icon, a film star, or a social media influencer, celebrities bring mass appeal, credibility, and instant att..
05 Jul Shooting Ad Films | Celebrities | Tips | Challenges | Digitally
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Celebrity endorsements have long been a powerful tool in advertising. Whether it’s a sports icon, a film star, or a social media influencer, celebrities bring mass appeal, credibility, and instant att..
03 Jul Retail Advertising | Inside Malls | Top Brands | Digital | Elyts
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In today’s hyper-competitive retail landscape, mall advertising remains a potent tool for brands to capture attention and drive in-store footfall. With high dwell times, a targeted audience, and an im..
28 Jun High Impact | Mall Media Campaign | Complete Guide | Digitally
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In today’s competitive marketing landscape, malls have transformed from retail spaces into immersive brand experience zones. Mall media campaigns offer a unique, high-engagement advertising opportunit..
07 Jun Creative Pitches | India’s Top Ad Agencies | Digital Marketing
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In a hyper-competitive advertising landscape, a pitch can make or break an agency’s shot at landing a major client. In India, where brands are constantly jostling for consumer attention across languag..
29 May Mall Media | Traditional OOH | Targeted Campaigns | Digitally
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In the evolving world of advertising, Out-of-Home (OOH) media continues to be a powerful tool for brands to connect with consumers. Among its various formats, two prominent players—Mall Media and Trad..
27 May Top Advertising Campaigns | Sports Media | Digital Marketing
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In the ever-evolving landscape of advertising, sports media stands out as one of the most powerful platforms for brand storytelling. From captivating TV commercials to immersive digital experiences, s..
22 May Top 10 Most Impactful | Ad Films | Brand Perception | Digitally
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Advertising has always played a powerful role in shaping how consumers perceive brands. While some ads merely promote products, a few standout ad films go further—they transform public perception, red..
16 May Leading Advertising Agencies | Breakthrough Results | Digitally
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In today’s saturated media landscape, cutting through the noise requires more than just clever slogans or flashy visuals. Leading advertising agencies have mastered the art and science of delivering b..
12 May High Impact | Mall Branding Campaigns | Digital | Elyts Branding
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In the ever-evolving world of advertising, mall branding in India has emerged as a powerful tool for brands to engage consumers at close quarters. With malls attracting footfalls in the millions every..
16 Apr Creative Strategy | Delivers ROI | Advertising Agencies | Digital
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In the dynamic world of advertising and branding, it’s easy to get dazzled by shiny trophies and glamorous award nights. But the truth is, a campaign that racks up industry recognition doesn’t always ..
14 Apr Sports Sponsorship Campaigns | Digital Marketing | Elyts Branding
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In the high-octane world of sports, sponsorships are no longer just about logos on jerseys or pitch-side banners. Today’s brands are creating unforgettable campaigns that leave a lasting emotional imp..
24 Mar CGI | VFX | High Impact Ad Films | Digital Marketing | Elyts
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In the fast-evolving world of advertising, brands are constantly seeking innovative ways to captivate their audience and leave a lasting impression. One of the most powerful tools in modern advertisin..
26 Feb 10 Most Creative | OOH Outdoor Advertising | Digital Marketing
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Outdoor advertising has always been a powerful medium for brands to capture attention, and in the past year, we have witnessed some truly innovative campaigns that have pushed the boundaries of creati..
18 Jan Cricket Advertising | Bowled Over Audiences | Digital Marketing
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Cricket, often referred to as a religion in many parts of the world, holds a special place in the hearts of millions of fans. With its massive global reach, it has become an integral part of marketing..
15 Jan High Impact Hoardings | Captured Attention | Digital Marketing
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In 2024, the marketing world witnessed a dynamic shift in how brands utilize hoardings, or billboards, to make a lasting impact. These massive outdoor advertisements continue to be a vital tool for br..
13 Jan Multi Lingual Ads | Essential | Campaigns | Digital Marketing
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In today’s interconnected world, businesses are no longer confined to local markets. The rise of e-commerce, social media, and digital advertising has enabled brands to reach audiences across the glob..
04 Dec Creative Campaigns | Insights | Digital Marketing | Elyts
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The year 2023 saw an explosion of creative marketing campaigns that redefined how brands connect with audiences. Leveraging emerging technologies, cultural trends, and innovative storytelling, these c..
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