Elyts Knowledge Center - Brand campaigns RSS Feed
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In today’s fragmented media landscape, brands can no longer
rely solely on mainline or digital advertising to capture audience attention.
Instead, a strategic integration of both mediums—a true 360° c..
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In the rapidly evolving landscape of advertising, Artificial
Intelligence (AI) is no longer a futuristic concept — it's a present-day
powerhouse that’s reshaping how brands approach creative productio..
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In today's data-driven advertising landscape, brands are
moving beyond generic campaigns to hyper-targeted strategies that speak
directly to specific communities. Hyperlocal Out-of-Home (OOH) advertis..
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In 2025, the global advertising industry is undergoing a
significant shift toward sustainability. As brands grow increasingly conscious
of their environmental impact, the production of ad films is evo..
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In the digital-first landscape of 2025, ad films have
emerged as powerful brand-building tools. With shrinking attention spans and
fierce competition, companies are investing more in emotionally reson..
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In a year dominated by digital evolution, mainline media
proved once again that traditional channels like TV, radio, and print
still pack a powerful punch. From heart-touching TV commercials to visual..
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As consumer attention becomes increasingly fragmented in the
digital age, Mall Media has emerged as a powerful channel for brands to
capture audiences in real-time, high-footfall environments. In 2025..
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Celebrity endorsements have long been a powerful tool in
advertising. Whether it’s a sports icon, a film star, or a social media
influencer, celebrities bring mass appeal, credibility, and instant att..
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Celebrity endorsements have long been a powerful tool in
advertising. Whether it’s a sports icon, a film star, or a social media
influencer, celebrities bring mass appeal, credibility, and instant att..
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In today’s hyper-competitive retail landscape, mall
advertising remains a potent tool for brands to capture attention and drive
in-store footfall. With high dwell times, a targeted audience, and an im..
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In today’s competitive marketing landscape, malls have
transformed from retail spaces into immersive brand experience zones. Mall
media campaigns offer a unique, high-engagement advertising opportunit..
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In a hyper-competitive advertising landscape, a pitch can
make or break an agency’s shot at landing a major client. In India, where
brands are constantly jostling for consumer attention across languag..
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In the evolving world of advertising, Out-of-Home (OOH)
media continues to be a powerful tool for brands to connect with consumers.
Among its various formats, two prominent players—Mall Media and Trad..
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In the ever-evolving landscape of advertising, sports media
stands out as one of the most powerful platforms for brand storytelling. From
captivating TV commercials to immersive digital experiences, s..
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Advertising has always played a powerful role in shaping how
consumers perceive brands. While some ads merely promote products, a few
standout ad films go further—they transform public perception, red..
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In today’s saturated media landscape, cutting through the
noise requires more than just clever slogans or flashy visuals. Leading
advertising agencies have mastered the art and science of delivering
b..
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In the ever-evolving world of advertising, mall branding
in India has emerged as a powerful tool for brands to engage consumers at
close quarters. With malls attracting footfalls in the millions every..
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In the dynamic world of advertising and branding, it’s easy
to get dazzled by shiny trophies and glamorous award nights. But the truth is,
a campaign that racks up industry recognition doesn’t always ..
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In the high-octane world of sports,
sponsorships are no longer just about logos on jerseys or pitch-side banners.
Today’s brands are creating unforgettable campaigns that leave a lasting
emotional imp..
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In the fast-evolving world of advertising, brands are
constantly seeking innovative ways to captivate their audience and leave a
lasting impression. One of the most powerful tools in modern advertisin..
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Outdoor advertising has always been a powerful medium for
brands to capture attention, and in the past year, we have witnessed some truly
innovative campaigns that have pushed the boundaries of creati..
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413
Cricket, often referred to as a religion in many parts of
the world, holds a special place in the hearts of millions of fans. With its
massive global reach, it has become an integral part of marketing..
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In 2024, the marketing world witnessed a dynamic shift in
how brands utilize hoardings, or billboards, to make a lasting impact. These
massive outdoor advertisements continue to be a vital tool for br..
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In today’s interconnected world, businesses are no longer
confined to local markets. The rise of e-commerce, social media, and digital
advertising has enabled brands to reach audiences across the glob..
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The year 2023 saw an explosion of creative marketing
campaigns that redefined how brands connect with audiences. Leveraging emerging
technologies, cultural trends, and innovative storytelling, these c..
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