Elyts Knowledge Center - Athletes RSS Feed

The media landscape around sports is undergoing a seismic shift — and at the forefront of this change is the meteoric rise of women’s sports. Once sidelined or underrepresented, female athletes and co..

The media advertising landscape is undergoing a remarkable transformation, and at the heart of this evolution lies an untapped goldmine: women’s sports. For decades, women’s athletic events were often..

In today's hyper-connected world, sports media is more than just a platform for game updates and highlights—it has become a powerful tool in shaping and promoting athlete brands. From traditional broa..

In a world saturated with marketing messages, consumers gravitate toward what feels authentic and familiar. This is where sports celebrities step into the game. Known for their discipline, charisma, a..

In recent years, women’s sports have witnessed a remarkable surge in popularity, driving increased media coverage, fan engagement, and commercial investments. As brands recognize the untapped potentia..

In this article, we will be examining the changes in brand-athlete relationships over time and how it has affected the sports industry. We will understand the impacts of the ever-changing dynamics in ..